In this episode of The Skinstructors podcast, Morgan and Joely discuss the critical aspects of client relationships in the aesthetics industry, focusing on effective closing techniques, rebooking strategies, and the importance of retail recommendations. They emphasize the need for estheticians to educate clients about their skin health and the skincare products they use, fostering trust and long-term client relationships. The conversation highlights the significance of personalized interactions and the impact of consistent messaging on client retention, loyalty, and satisfaction.

Takeaways:

• Elevate client interactions by using the 'we' factor.
• Closing is crucial for solidifying client relationships.
• Educate clients about their skin health during the spa service.
• Educate clients on skincare product benefits to build trust and client loyalty.
• Consistency in recommendations enhances client loyalty.

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