Seth Godin never does anything the normal way. The prolific marketing guru and disrupter joins us here on Wild for a second time to chat about what he describes as the most important project of his life, a crowd-created Climate Almanac, created by a 300-person army of scientists, artists and teachers from 41 countries who turned around the 97000-word book in 120 days. 

The wild idea we wrestle with in this episode is the very act of not doing climate activism the normal way. We talk about ditching activism and plastic recycling, ratcheting up capitalism (!!) and how to market discomfort as “sexy” (as many of you know, this is where I feel so much progress gets stuck – a resistance to leaving the capitalist cocoon of convenience). Activists and the Concerned ‘n’ Frustrated – this is an episode for you. It is peppered with pithy elevator pitches and helpful factlets about leaf blowers and patio heaters. 

Connect with the whole Carbon Almanac project here or purchase the book here

Listen to the Kim Stanley Robinson episode that we reference here

You can listen to my first Wild chat with Seth here

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