Seth Godin - This Is Strategy | The Innovation Show

Join us on this episode of The Innovation Show with the inimitable Seth Godin, author of 21 international bestsellers that have profoundly influenced the way we think about work and art. In this engaging conversation, Seth delves into his latest book on strategy, emphasizing the importance of identifying your smallest viable audience, understanding and leveraging systems, and prioritizing long-term thinking over instant gratification. He shares valuable insights on why most people gravitate towards instructions rather than forging their own paths, the concept of 'elegant strategy,' and how viewing challenges as a game can make failures more manageable. Seth also explores the impact of AI on the workforce and the significance of systems in shaping our strategies. Whether you're transforming an industry, sparking a movement, or building a career, this episode is a must-listen for change-makers and innovators.

00:00 Introduction and Guest Welcome

01:19 Seth Godin on Teaching and Strategy

02:21 The Lego Metaphor and Strategy

04:54 Games, Systems, and Empathy

07:34 AI and Office Plankton

11:11 Understanding Systems and Change

16:10 Innovation and Elegant Strategies

21:47 The Role of Incremental Improvement vs. Innovation

24:00 Innovation Theater and Real Change

36:25 Long-term Thinking and Strategy

42:15 Final Thoughts and Conclusion