Renowned marketing expert shares 5 questions you must answer to effectively market to your audience

World class marketer Seth Greene is the only person to be nominated 3 times for the GKIC Dan Kennedy Marketer of the Year award. He's also the author of 7 best selling marketing books, and co-host of the SharkPreneur Podcast, alongside regular Shark Tank judge, Kevin Harrington. Seth has also been written about in Registered Rep Magazine, Insurance News Net, Horses Mouth, and is a regular contributor to Life Health Pro, and Think Advisor. He has also been featured in Inc Magazine, CBS MoneyWatch, CBS News, LA Times, The Boston Globe, The Miami Herald, and more. This episode Michael and Seth talk about marketing, marketing, and marketing. Discover exactly how you should be finding, defining, and reaching out to your audience using reliable processes and techniques, and learn about an unusual new marketing technology that generates leads based on specific locations.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.