Welcome to the Sports Cards Are Dope podcast with Dr. Tyler Tarver! Today, we explore why fewer people are sitting down to watch full NBA games and why basketball is more popular than ever. Dive into the rise of shadow viewership, the generational shift in how we consume content, and how this affects the sports card market. Are highlights the new frontier for fandom and card collecting? Let’s discuss!

Timestamps & Topics:

• 0:00 – Intro: Why full NBA game ratings are dropping and what that means for fans
• 1:12 – Shadow Viewership Explained: The rise of highlight consumption through TikTok, Instagram, and YouTube
• 3:50 – Generational Shift: How younger audiences consume basketball differently
• 7:00 – Instant Gratification: Skip intro buttons, fast passes, and social media’s impact on attention spans
• 9:54 – The Impact on Sports Cards: Why moments matter more than stats for collectors
• 12:45 – Iconic Moments in Cards: From Steph Curry’s "Night Night" to LeBron’s record-breaking dunk
• 15:12 – Future Trends: How collectors and fans are reshaping the sports card market
• 18:00 – Closing Thoughts: The power of positivity and embracing change in the hobby