Melvyn Bragg and guests discuss the enduring popular and academic appeal of Shakespeare. Did he invent the human personality as we inhabit it now? Professor Harold Bloom claims:“Shakespeare is universal. Shakespeare is the true multicultural author. One has to ask the biblical question “Where shall wisdom be found? And I suppose for me the answer is: wisdom is to be found in Shakespeare provided you get at it in the right way.”But why does Shakespeare still hold the popular and indeed academic imagination in the twentieth century? Should we read him above all others as Harold Bloom suggests in the way he suggests? And what does this say about the state of literary criticism today? With Harold Bloom, literary critic, Professor of Humanities, Yale University and Berg Professor of English, New York University; Jacqueline Rose, literary critic and Professor of English, University of London.