How do you get clients to shake shit up when the world already seems shook up enough?

Chuck Welch is CSO of Rupture Studio, a company he runs with his MBA-awarded wife Nandi. It's a mom-and-pop business that helps the couple do the work they want to do while also helping them spend time with each other and their children.

Chucks' early years were spent at companies like Def Jam, Naked, and McCann. Now he and Nandi help brands shake themselves up in a time when by-standing is not in fashion.

We discuss:

- Working in the music industry and at Def Jam

- Shifting into advertising

- Running a consultancy with his wife Nandi

- Getting brands to act more urgently through times of strife

You can find Chuck and Nandi's company Rupture Studio here: https://www.rupturestudio.co/

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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com