Shannon Russo, CEO of Kinetix, joins The Staffing Show to talk about her experience with building her own business after working in the staffing field for most of her career. She talks about how an RPO is different from a traditional staffing firm and delves into some of the key drivers behind her company’s growth, such as focusing on strengths and being willing to invest when others aren’t. She also touches on the concepts of employment branding and recruitment marketing and how these can impact company success.