I want to begin by saying that God has put each of us who are Christ-followers in this time, in this place in history, as we read in Esther, “for such a time as this.” So, we must first see this as an opportunity, privilege, and blessing to be part of God’s plan for this time. It’s no accident that we are living in this culture.

Now, here’s my first suggestion for sharing the gospel with people who don’t care: Share your life. If anyone is going to be open to the gospel, it will be because they sense we are real people and we really care about them.

Don’t you hate those cold calls you get trying to sell you something? Usually, they try to sound so friendly and make you think they really care about you personally when they’re selling a new cable system or whatever. But no matter how slick their presentation may be, you know they don’t know you and they don’t really care about you. They’re just trying to make a sale.

If we come off that way when we talk about our faith in Jesus Christ, it simply won’t work. In reaching the people in Thessalonica, the Apostle Paul wrote that: we dared to tell you this gospel in spite of strong opposition. For the appeal we make does not spring from error or impure motives, nor are we trying to trick you (1 Thessalonians 2:2-3). He was facing very similar circumstances there as we do here, and he made it known that he was sharing the gospel with them because he cared for them. His motivation was transparent and pure. There was no hidden agenda with him.

He further wrote: We loved you so much that we were delighted to share with you not only the gospel of God but our lives as well, because you had become so dear to us (1 Thessalonians 2:8). When people believe we are sharing our faith in Jesus Christ with them because they are dear to us and that we are sharing not only our faith, but our lives with them, then there’s hope that they will begin to believe the gospel is relevant, real, and worthy of consideration.

So, if there are some people in your life right now who just simply don’t seem to care about things of God, about hearing the truth of the gospel, don’t be discouraged and don’t give up. Share your life with them and let them know you care about them personally. That is a big step one in sharing the gospel with people who don’t care.

Here’s another suggestion that can be powerful—tell stories. I never cease to be amazed at the power of storytelling. Jesus used parables almost exclusively in his short ministry on earth. That should give us the first clue that storytelling is an effective way of sharing truth because you and I will listen to a story, give it our full attention, and remember it better than anything else. Stories stick with you.

Stories from the Bible are, of course, very powerful, so the more familiar you are with the stories of Scripture, the more you can tell them to others. For example, suppose you have a friend who is grieving over a wayward son or daughter. You could at an appropriate time tell them the story of the prodigal son (Luke 15:11-32) and encourage them to believe that there is hope for their child, too. Or if you’re in a discussion about social issues, helping the poor, homeless people, or something similar, you could tell the story of the Good Samaritan (Luke 10:25-37). You don’t have to read from the Bible; just tell the stories of the Bible in your own words.

I think of a friend, Kate, who spent five years in Afghanistan in a culture totally opposed to the gospel. She was very effective at sharing the gospel in that environment. Besides loving the people and caring about them, she also found that telling the stories of the Bible was the best way possible to share truth with them. Time and again God opened a door for her to share a Bible story. The women listened and learned, and many came to saving faith.

Keep in mind it is not your job to win people to Christ. Only the Holy Spirit can do that.