SharkPreneur

By Kevin Harrington & Seth GreeneBusiness Entrepreneurship Marketing Management

SharkPreneur episodes

October 23, 2016 Brian Kurtz
I love direct marketing. Starting in the list business gave me a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom sell millions of newsletter subscriptions and consumer books put all of that list training to good use. While direct mail is my bread and butter…I’ve overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years…
I have been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of our infomercial success, I was responsible for buying media in excess of $80 million and we sold over 3 million books via direct response television over a three year period.
And since I’ve never met a medium I didn’t like, I’ve learned the ins and outs of every possible medium where direct marketing lives and thrives. I’m proud to have cut my teeth in the offline world of direct marketing and I am finding that the principles I’ve followed over the past 30+ years all apply to any and all “new media.” I am committed to educating any and all online marketers who will listen…and I am also committed to “learning while teaching” because there is still so much to learn. And in my free time you're likely to catch me working with my other passion - being an umpire for Little League Baseball.
http://www.briankurtz.me/

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Session go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
32 min
October 20, 2016 Lynda Goldman
I'm not only a creative natural health copywriter and marketer, I'm also your customer!
Lynda Goldman's PhotoOne morning at breakfast, my husband surveyed my line-up of supplements and my anti-oxidant vitamin-laced smoothie, and commented, “Why are you writing about succession planning? You should be writing about supplements and organic foods. You’re the ultimate consumer.”
Why indeed?
For 16 years, I’ve been writing about everything from software to human resources. And in my spare time, I avidly devour books and articles on natural health, and scour the internet for information on everything from amino acids to zinc.
That comment served as a stronger wakeup call than my fair trade, organic dark roast coffee. I thought, “Why not put my business where my mouth is?”
If you are looking for someone to help you grow your business, here’s what I bring to the table:
•Marketing and writing experience: 15 years of writing marketing copy for 50+ clients, 31 books, hundreds of articles, dozens of websites, articles and newsletters
What does this mean to you?
You get clear, easy-to-read content from a proven writer who has written for 3 major publishers. Your customers will relate to my straight-forward writing style that keeps them reading. Casual viewers will convert to first time buyers, and then into loyal customers.
•Specializing in natural health marketing solutions: Some copywriters are jacks of all trades. I have a passion and deep understanding of your ultimate customer (I’ve been one for 30 years!), combined with years of copywriting and marketing experience. From my morning organic coffee to my evening supplements, I buy and use your products every day.
What does this mean to you?
I relate to your customers’ needs, fears, and desires because I’m more than a copywriter, I’m also a customer. I take your visitors by the hand and help them understand the benefits of your products, so they build a relationship with you.
•Creative copywriter with design degree: I'm one of the very few natural health copywriters with a degree in graphic design.
What does this mean to you?
Your words and pictures have to be in synch. Many copywriters are only concerned with words, while website designers want to make your site look pretty or function well. I do both. I'll come up with creative concepts and show you how to design a website that attracts customers. You can have your own graphic designer do the finishing work, or use my trusted designer. Either way, you save time and money, and get the best website design that will connect with your customers on a deeper level.
• SEO Certified Copywriting: I work with the Right words that connect with your customers, and with the search engines.
What does this mean to you?
Having a great website is essential, but if your target audience can’t find you, beautiful pictures or great prices won’t help you sell. I am one of the only copywriters certified in SEO (see my certification, below).
I can help you optimize your website to attract the right customers, and help you use social media to find your customers where they gather, to deliver real ROI.
Samples & publications:
• Author of 31 textbooks and non-fiction books with Prentice Hall, Houghton Mifflin, Oxford University Press and SalesDog.com
• Recent publications: “How to Make a Million Dollar First Impression,” “You’re Hired. Now What?,” “Prescription for Success,” “Watch and Win More Sales.”
Why not put my unique qualifications to work for you?
For fresh leads and customers daily, pick up the phone now and call for a free consultation: (514) 336-4339. You'll get a real person and a warm welcome!

Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min
October 18, 2016 Brian K. Wright
Brian K Wright is the founder of Brian Wright International, whose mission is to motivate and inspire others to discover their unique talents and follow their dreams in life. With extensive experience teaching and training in academic and corporate environments, he understands that many people live far beneath their potential, primarily because they don’t really believe they deserve success. Through his experience and research, Brian has learned and practiced the principles he teaches in his book “Student Leadership Strategies: 21 Easy Ways to Become a Center of Influence in Your Group.”
http://briankwright.com

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Session go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
19 min
October 14, 2016 Elizabeth Bachman
I’m Elizabeth Bachman, Star Maker For Speakers. My passion is helping you become greater than you ever dreamed you could be. Teaching Presentation Skills is how I get you there.
Public Speaking is one of the THE best ways to promote your business or practice. But most people don’t want to go there because they think public speaking is hard, and Presentation Skills are hard to learn. But if you think about it, you owe it to your people to be a star speaker.
You see, as a speaker, you are a figure of hope. Everyone listening to you is hoping, or even expecting that you will uplift, inspire, or inform them. They want to be moved by you. But most of the time, audiences are disappointed by another mediocre speaker.
But they don’t have to suffer that yet again, because the training is available to turn you and your presentation from good to great. Your audience may be so inspired that they’ll buy from you right there. This is the power of a star performance
This power is what I help you create.
http://elizabethbachman.com

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Session go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
22 min
October 12, 2016 Hilary Hendershott
ABOUT HILARY
THERE WAS A TIME WHEN MY FINANCIAL RESULTS WEREN’T A MATCH FOR WHO I KNEW I WAS.
Once I decided to stop what wasn’t working, I started looking for my mental money controls, in part, because I wanted a lasting and permanent change in how I behaved with my money.
Though geneticists have yet to isolate the money gene, I know now that our minds control all things financial. They determine the way money goes for you—and no matter how much you make, how much you have, or how much you want, your mind controls the flow, the habits and behavior patterns that keep recurring in your life around money.
HERE’S HOW I GOT TO THAT KNOWING:
I made lots of money, worked for years as a financial advisor in my parents’ well-established wealth management firm, earned my MBA and CFP designation while working to made good decisions and financial plans for my affluent clients–yet month after month, I kept over-spending my personal income.
I remember the day when the credit cards got maxed out (again) and I couldn’t afford my mortgage payment—even though my W-2 had six numbers and a comma when I had to figure out how to pay the IRS.
I was disappointed. I was so embarrassed. And I was so tired of feeling like that.
SO I MADE A DECISION.
I decided that *this* was going to be my financial bottom. This was the worst day I was ever going to face financially. From that demarcating moment, I was clear:
I WAS GOING TO CHANGE MY FINANCIAL RESULTS NO MATTER WHAT.
I became a neuroscience geek and read everything I could find on money psychology. I became obsessed with figuring out why things had turned out so far from where I wanted to be. I was determined to rewire my money mind and to be financially free. I made discoveries, adopted new beliefs, and developed systems that I tweaked again and again until they were working perfectly to transform my own financial life.
Slowly, slowly, and then all of a sudden, I began to notice that my account balances had grown in ways that allowed me to make new, empowered decisions about my financial life.
I NOTICED I HAD REGROWN MY OWN FINANCIAL CONFIDENCE.
When I realized I had discovered a tool that so many could use for financial betterment, I knew it was my work to give it away.
I began to tell my friends, my colleagues at work, and my clients what I was learning about changing my own money mind.
I was invited to be a TEDx speaker at my MBA Alma Mater, which is also where I did my BA (Santa Clara University). I spoke about this idea of money mindsets—and I talked about how to transform them. I talked about my experience transforming my own financial life.
MY FOCUS:
TO REMOVE MONEY BLOCKS WHEREVER I FIND THEM, HELP PEOPLE STAY HAPPY IN LOVE AND MONEY, AND BECOME A GLOBAL CHAMPION FOR WOMEN AND MONEY.
HERE’S WHY YOU WANT TO WORK WITH ME
I’ve been where you are. I’ve been accomplished, a high earner, a hard worker. I know the pain of creating inauthentic financial patterns and painful financial results. I also know how to use that pain to transform money behaviors. I have done this in my own life. I’ve taught this system of financial transformation. I am offering it to an ever widening group of people who are creating true financial transformation through that secret sauce I perfected in my own financial test kitchen. You want what I’ve got…and I’m happy to give it to you.
WHY YOU CAN BELIEVE I WILL HELP YOU TRANSFORM….
My Clients and Students are my top priority. I work with you in ways that work for you. For each course offering, I present the material in multiple formats, so you have the tools I offer in the ways you can best use them. I make use of technology,

Learn more about your ad choices. Visit megaphone.fm/adchoices
20 min
October 11, 2016 Ty Crandall
Ty Crandall is an internationally known speaker, author, and business credit expert. With over 16 years of financial experience Ty has become the authority in business credit business credit building, business credit scoring, and business credit repair.
Ty Crandall has become one of the most well-known speakers regarding business credit building and scoring. Ty has been booked for speaking engagements in many states across the United States. Ty has also been booked for international speaking engagements as far as Singapore.
Ty is the author of one of the most popular books on business and personal credit building named Perfect Credit. Ty has also written one of the best-selling business credit books Business Credit Decoded.
In addition, Ty has written hundreds of published articles relating to business credit improvement, business credit scoring, business credit law, and numerous topics relating to business credit building. Ty and his business credit knowledge have also been featured on countless radio and TV programs.
Ty serves as the Director of Business Credit services at Credit Suite. In his first year alone he helped hundreds of clients start offering business credit and funding to their clients. He has overseen the business credit building for thousands of clients and has been crucial to growing the most credible business coaching operation in the United States.
With Credit Suite Ty consults with and advises some of the largest finance companies and lenders in the nation on business credit building and scoring. Ty is also one of the most popular speakers at the Credit Boot Camp which is held twice a year.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Session go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
20 min
October 07, 2016 David Pitts
The story of ODT starts (like many great ideas) through frustration…
In 2013, David was a pretty ‘successful’ personal trainer compared to industry standards, and text messaging was his primary form of communication with clients outside of the session.
The fact that he would text ALL of his clients ALL OF THE TIME to connect with them outside the session and provide the additional touch points was a huge reason he was able to deliver results that they wanted. This is what separated him from his competition.
David quickly became the “results guy,” and the only thing he was doing differently from other trainers was providing constant motivation and accountability via text.
Providing such a high degree of personal attention was easy to do when he had 10-15 clients. However, as his list grew, maintaining this level of engagement became more and more difficult.
It got the point where he was spending 2-4 hours each week TEXTING clients. That, combined with the fact that he was spending so much time at the gym already, made him search for a better way.
That was the basis for developing Off Day Trainer.
David met with Alex (one of his clients) and explained his pain points as a trainer. David proposed leveraging Alex’s SMS technology to help personal trainers connect with ALL of their clients ALL of the time.
Alex agreed this would be of HUGE value to trainers, and so Off Day Trainer was born.
Working with a team of strategists, designers, engineers, and marketing pros to develop Off Day Trainer, David’s idea for a SMS engagement system blossomed into a full-on client management and lead gen tool that has some of the biggest names in training using it.
Off Day Trainer is a subsidiary of SMS Masterminds, a leader of text message marketing services.
Text "Podcast" to 56955
https://offdaytrainer.com

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Session go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
24 min
October 06, 2016 Zhena Muzyka
Zhena Muzyka is an award-winning, purpose-driven social entrepreneur, teacher, author, executive coach, public speaker, and the publisher of Enliven Books, a new Mind-Body-Spirit imprint from Atria/Simon and Schuster. Her mission is to inspire her audience to uncover their purpose and live in ways that heal themselves and our world.
Zhena’s critically acclaimed book, Life by the Cup, chronicles her experience growing a multimillion-dollar fair trade tea company, Zhena’s Gypsy Tea, as a single mom with $6 to her name in hopes to inspire others to achieve their most audacious dreams. Life by the Cup is in development for a TV series by Mark Wahlberg’s production company, creators of HBO shows Boardwalk Empire, Entourage, Ballers, and In Treatment.
Celebrated for her products and work in conscious business practices, Zhena has been on the Inc. 5000 list for several years, has been named a Country Living Women Entrepreneur Honoree, a Top Woman in Business by Pacific Business Times, 20 most inspiring women in Coco Eco Magazine, and has received Enterprising Women’s Enterprising Women of the Year Award, and the Natural Products Expo Socially Responsible Business award, among others. She has been featured in The New York Times, Forbes, The Wall Street Journal, Marie Claire, Inc., Entrepreneur, and on Bloomberg, FOX NEWS, Lou Dobbs, and others for her unique point of view on mission driven business success, women in business, and spirituality.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Session go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
24 min
October 05, 2016 Nicole Arbour
Nicole Arbour:
Comedian, Recording Artist, Motivator, and emoji lover.
Head cheerleader for life, overcoming the impossible! #GOTEAM
Arbour is a former cheerleader for the Toronto Raptors of the National Basketball Association.[1] As an actress, Arbour appeared in Howie Do It,[2] and Silent But Deadly.[1] Arbour's single "Bang Bang" was released on April 30, 2013.[1] On June 18, 2015, her single and music video to "Fun Revolution" was released and was the first Periscope music video to debut.[3][4] In April 2015, Arbour was nominated as a finalist for "Best Comedian" for the Shorty Awards however lost to Hannibal Buress.[5][6]
Arbour's brand of cheerleader meets motivational speaker was the foundation of her #GoTeam movement.[7] After suffering from a devastating car accident that left her in chronic pain, she used her disdain for the word "disabled" to motivate her to get better.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Session go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
28 min
September 29, 2016 Julie Fought
About Julie
How did you become a Business Coach for Female Entrepreneurs?
I started my first business at twelve years old when I convinced a local contractor in our small California resort town to lend me the use of a commercial dumpster. Every Sunday afternoon I’d set up my lawn chair and sign in front of the dumpster and charge visitors $5 a bag to dispose of their weekend’s garbage so they didn’t have to haul it home with them. The business was so successful that the town Women’s Club still runs the Sunday Trash Collection.
That first taste of entrepreneurship lit a fire in me. I loved being my own boss, setting my own hours, and the possibilities of increasing my income each Sunday.
I grew up, got married and had children. I helped my husband start a construction company in the Pacific Northwest. I enrolled in one of the best hands-on business training programs in the country when I joined a networking marketing company. I learned about perseverance, balancing my business goals with my personal life, and how to network. Then it all fell apart.
I divorced and the network marketing company went bankrupt. I packed up my stuff and moved back to California to rebuild my life. And the hunger to start my own business flared up again.
This time I wanted to create a business that was uniquely mine. I wanted something that would make a huge impact on women’s lives. I’d never heard of ‘life coaching’ until I stumbled upon a coaching school and a thrill of recognition passed through me. I knew that I had finally found what I’d been looking for. I felt as if I had come home to myself.
But I was a long way from success. My first few years were spent stumbling forward two steps, back one. I worked a job during the day and worked my business on the weekends and evenings. On the phone with my clients I was fearless and they became fearless. They dug deeply and grew tremendously. But in my own business my fear kept me small.
I started to look for answers. Why did I keep myself small? Why was my fear always in charge? Why couldn’t I create in the physical world this great vision I had in my head?
I wandered through bookstores and the right books would jump off the shelf at me. I looked for mentors and the right classes and teachers would show up. I joined mastermind groups, and women’s wealth groups and hired great coaches. And I found answers that worked.
As my success grew, my desire to help other women rediscover their power, to come home to themselves grew. I found myself on a mission to help women discover that they are not their bundle of fears but that they are more. They are connected to something bigger.
When a woman steps into her soul-mission then her business becomes an expression of who she is. She begins to vibrate with a joy and happiness that can heal her wounds, her family and the world.
I discovered my mission to heal the world by helping women build kick-ass businesses that fill their hearts with happiness and their wallets with money.
Who are your ideal clients?
I love working with women entrepreneurs. They have a zest for life and a fire to really make a difference in the world. I work best with women in that juicy place of just starting their business or just getting serious about moving their business into a more prosperous financial lane. They are sick of playing small and ready to make serious money. My clients must be willing to dig deeply within to uncover the hidden beliefs that chase away success, do the hard work of transforming their doubts, fears and worries into peace and happiness, then stretch out of their comfort zone to take massive, inspired action in their businesses and lives.
It’s a wild, crazy fun adventure.
Who don’t you work well with?
I don’t work well with clients who are unwilling to take responsibility for their own choices,

Learn more about your ad choices. Visit megaphone.fm/adchoices
20 min

About SharkPreneur

From the publisher's feed

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has…