SharkPreneur

By Kevin Harrington & Seth GreeneBusiness Entrepreneurship Marketing Management

SharkPreneur episodes

April 26, 2016 Matt Preachern
Matt Preschern is Executive Vice President and Chief Marketing Officer (CMO) of HCL Technologies. Matt leads all marketing functions including global business, strategic marketing, sales enablement and corporate communications to drive demand, growth and value for HCL Technologies brand.
He has over two decades of leadership experience in marketing and strategic business development. Before joining HCL, he was Senior Vice President and Enterprise Chief Marketing Officer at Windstream where he led overall brand management, demand generation and digital content marketing. He was also responsible for product and solution marketing, pricing, channel and field marketing, public relations and industry analyst relations.
In addition to this, Matt has held several leadership positions at IBM including, Vice President of Marketing for North America Business Consulting Services, where he repositioned the organization for growth. He also played a key role in IBM’s Global ‘Smarter Planet’ campaign.
A global citizen, Matt was born and educated in Austria and has an MBA from Emory University’s Goizueta Business School.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

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29 min
April 22, 2016 Mark Meloon
Dr. Mark Meloon is a data scientist, author, and the Founder of Outlier Marketing Results, a marketing agency that combines principles of direct response marketing, neuroeconomics, copywriting, and data science to produce standout results for his clients.

Mark received his Ph.D. in Applied Mathematics from the world-famous California Institute of Technology, and he is passionate about bringing the power and effectiveness of copywriting techniques, business analytics insights, and persuasive design principles to small businesses so they can attain record levels of success and get their products and services to those customers who could benefit the most from them.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
16 min
April 21, 2016 Jay Samit
Jay Alan Samit is a dynamic entrepreneur and intrepreneur who is widely recognized as one of the world’s leading experts on disruption and innovation. He launches billion dollar businesses, transforms entire industries, revamps government institutions, and for over three decades continues to be at the forefront of global trends.
Everyone from the Pope to the President calls on Samit to orchestrate positive change in this era of endless innovation. Samit helped grow pre-IPO companies such as Linkedin and eBay, held senior management roles at Sony and Universal Studios, pioneered breakthrough advancements in mobile video, internet advertising, ecommerce, social networks, ebooks, and digital music that are used by billions of consumers every day. Combining innovation with commercial success, Samit is the consummate dealmaker; his list of partners and associates reads like a who’s who list of innovators, including: Bill Gates, Steven Spielberg, Steve Jobs, Reid Hoffman, David Geffen, Richard Branson, Paul Allen, and Pierre Omidyar. A proven trend spotter, Samit accurately predicts the future because he is constantly working with those who create it.
An adjunct professor at USC, Samit teaches innovation at America’s largest engineering school and is author of the internationally best-selling book Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation (available in seven languages including Chinese, Russian, Japanese and Korean). He is a regular contributor to the Wall Street Journal and host of its documentary series WSJ Startup of the Year. Samit frequently appears on ABC, Bloomberg, CBS, CNN, Fox, MSNBC, NBC and tweets daily motivation to the over 100,000 business professionals who follow him on twitter @jaysamit. An expert on transformational corporate change, Samit has been quoted in The New York Times, The Economist, Businessweek, Forbes, Los Angeles Times, USA Today, Fast Company and TechCrunch.
Samit is a change agent, who combines his bold vision and humor, to motivate audiences to become disruptors within their organizations. Samit gets people passionate about innovation, overcoming obstacles, and teaches them how to think bigger and embrace change. Samit motivates and delights audiences from Moscow to Mumbai, London to Las Vegas, Phoenix to Philadelphia, Berlin to Beverly Hills, Toronto to Tokyo, Seoul to San Francisco, with compelling keynotes that leave the crowd wanting more. Samit provides disruptive solutions for such corporate clients as American Express, AT&T, Best Buy, Clinique, Coca Cola, Disney, Ford, GE, Intel, Linkedin, McDonalds, Microsoft, Proctor & Gamble, Starbucks, Unilever, Zynga and dozens more.
His talk It’s Time to Disrupt You! is a high energy presentation on how to create and embrace change in any field. Designed to be as entertaining and inspiring as it is informative, Samit customizes each presentation to highlight the sales, marketing, and leadership goals of the audience before him. Samit delivers a speech that stays with the audience long after the conference has ended.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

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25 min
April 20, 2016 Marx Acosta-Rubio
Marx Acosta-Rubio, 38
Onestop, Canoga Park, California
Projected 2008 sales: $22 million
Description: Office consumables distributor for small businesses
Against all odds: The saying "been there, done that" rings true for Marx Acosta-Rubio. That's not to say he doesn't have room to grow. But over the years, he's encountered almost every roadblock possible. The day in 1998 that Acosta-Rubio was fired from his job was the day before he launched Onestop and set in motion a series of obstacles, including a hysterical relative trying to renege on a loan, failure to collect a year of receivables, a lawsuit and a negligent CFO. But Acosta-Rubio says, "It's those lessons that make us who we are today."

Competitive edge: From the beginning, Acosta-Rubio has kept up with the big names by using a "customer intimacy model," he says. "Our competitors focus on price and availability, but we discovered a market that craves service." His employees contact clients before they need toner cartridges or other office supplies, and they do it over the phone, which is a rarity in this automated, web-based industry. Acosta-Rubio's former employer, who is one of his major competitors today, "did $27 million last year with 112 salespeople; we did $16 million with 14," he says. "Whose model is better? We need to focus on the human aspect of employees and customers."
In retrospect: Like many entrepreneurs, Acosta-Rubio never imagined he'd be where he is today--owner of a multimillion-dollar, 30-employee company. Even so, would he have done anything differently? "Absolutely, 100 percent!" he says. "I would have tried harder, taken bigger risks and made even more mistakes."
Follow his lead: Don't let the fear of failure hold you back from making mistakes--and learning from them.
Online Exclusive
What is your secret to success?
Acosta-Rubio: There are two components. One is based on a quote by one of my mentors, author and speaker Jim Rohn: "Formal education will make you a living; self education will make you a fortune." I think it was my voracious appetite for learning what I didn't know that was the biggest part. So get as much education, both formal and self, as you can.
The other component is based on a quote by author and entrepreneur W. Clement Stone that says failure takes longer than success. The only way to succeed is through massive failure. We live in a society where we're conditioned to be afraid of making mistakes. But if you're only going to be perfect, you're never going to do well.
What advice would you give other entrepreneurs?
Acosta-Rubio: Again, two things. The first is, don't delude yourself. Not everyone is meant to be an entrepreneur. If you don't have an overwhelming obsession, a passion for something you believe the world needs or has to hear, it's not you. You're probably an amazing human being, but I would focus my energies elsewhere. You're an entrepreneur if you can't stop talking about what it is you want to do or what has to change.
Second, don't do it for the money. I made the mistake of starting to change my direction to focus on the bottom line, and my company started to suffer. My relationships with my employees started going down the toilet, and my company didn't grow as fast. You've got to make it about the obsession of what it is you're here to do, and the money will follow.
When did you know you'd "made it"?
Acosta-Rubio: I still don't know! I got to a point two years ago where I thought, "I have arrived! I am wonder boy! I'm a multimillionaire!" But then I almost fell into depression. I thought, "Is this all there is?" I don't think you ever make it. I think if you can wake up on a daily basis and be excited that you have opportunities and challenges and problems, you're making it.

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25 min
April 19, 2016 Bernt Ulmann
Mr. Ullmann served as founding President & CEO of MESH, a partnership with Li & Fung, as well as President & CEO of Shop Your Way Brands, a division of Sears Holdings Corp. He was Corporate Vice-President of Donna Karan International, President of Fubu International, Managing Director of Coogi, President of Phat Fashions, and President of New Business Development for Kellwood. Mr. Ullmann has a BA and a MBA from Copenhagen Business School, Denmark.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
23 min
April 18, 2016 Ryan Stewman
Who is Ryan Stewman? First and foremost he’s a salesman. Followed by Best Selling Author, Speaker, Consultant, Entrepreneur, Podcaster, and Video Maker. Ryan has not had a salaried job his entire life. By mastering the art of being a super effective communicator, Ryan has closed more transactions than he has time to add up. Besides, no one likes looking at super inflated numbers that are just a guess.

With his no BS approach to making things happen, Ryan has been able to help high income, and high net worth performers make adjustments in their businesses that have led to windfalls of profits for them.
Ryan’s background is in the mortgage industry. He was a loan officer in Dallas, Texas for almost 10 years. During his time as a LO, Ryan closed 1000s of loans for people across the country. Ryan has been the top producing salesman at every sales job he’s had.
Doesn’t matter if you are selling cars, homes, financial services or consulting, Ryan can help you generate more leads with higher quality, increase your closing ratios and show you how to charge premium fees for the items you sell.
Ryan was born and raised in Dallas, TX and is probably the proudest Texan you will ever meet. He’s also a father to the future greatest salesman in the world aka Mr. Jax.
Lastly, Ryan would like me to tell you to hire him. You can check his LONG track record of helping top producers hit a level in business they never before imagined. You won’t find any negative reviews from any of his paying clients, past and present, anywhere. He ALWAYS delivers what he says, and his track record proves it. Buy from Ryan and win. End of story.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
18 min
April 13, 2016 Michael O’Neal
I'm originally from Ohio, and lived there for 12 years. Grew up Catholic (I'm a recovering Catholic now) and played every sport known to man when I was a little kid. Became a Steelers fan back then. Steel Curtain and all that. Got in a lot of trouble in school too. (No surprise to those of you that know me). At 12, we moved to a little 'burb outside Philadelphia where I was one of three gentiles in the entire town. I had an entire drawer of Yamikas. That was great...they were warm on my head and velour.
In between 10th and 11th grade my parents decided it would be a great idea to move down to a little redneck town in Florida called Spring Hill, which I hated for every second I was down there. (Well, except for you Renee...you rocked.) In fact, I think my bags were packed on stage as I accepted my high school diploma.
I bolted back to Philly and had stops in Newark DE, Long Beach Island NJ, and Palm Beach FL, where I graduated from music school. I then finished up undergrad at Temple University in Philly and studied communication, and this new thing called the "Internet". (It was 1994).
I became a web designer, and worked that field for 15 years. I still do design and development, but only if you hold a gun to my head. In 1997 I moved to Boulder Colorado, and have lived there and in Denver for almost 13 years, until 2012 when I moved to San Diego. After a few brief stints working for other people, I found myself to be truly unemployable around 2005, and have been on the entrepreneurial track ever since.
From 2004-2008, my parents would fall ill, and basically "level" me in all aspects of my life. Emotionally, financially, etc...They both passed away in 2007, just 7 months apart.
I tried to "muddle" through 2008, and didn't have much success. But I decided to take actual time to mourn, so in 2009, thanks to my wonderful friend Melanie, I went to Europe to spread their ashes everywhere I could. You see, I had a "dream" as an adult to surprise my parents with a trip to Europe, so this was my best substitution. So, I got a little Italian Parmesan Cheese shaker, and I ventured off into the wild blue yonder. And they are *everywhere*. In the Sistene Chapel, the Beaches of Normandy, Notre Dame...you name it, they're there.
I arrived back in the States, healed, broke, and happier than I'd been in years. But I knew that I no longer wanted to trade a dollar for an hour, so I went looking for something else. That's when network marketing and internet marketing found me. It's been 4 years since I found that world, and the transformation it's made in my life has been nothing but profound. I've met amazing people in the network marketing, internet marketing, life coaching, and entrepreneurship world. Every single day I learn from them and they impact me.
In August 2013, I started a Podcast called The Solopreneur Hour - Job Security for the Unemployable. It's aim is to show the other unemployable people of the world the correct path to business success on their own terms. It's been an amazing ride. I'd love if you'd have a listen: http://solohour.com

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
31 min
April 12, 2016 Yanik Silver
Yanik Silver is a serial Internet entrepreneur and self-made millionaire. He is recognized as one of the leading experts on web marketing even though he still considers himself a ‘techno dunce’. Starting from his one-bedroom apartment and with just a few hundred dollars, Yanik has personally sold over $13,000,000.00 online and counting (with zero employees except his wife, Missy).
He is the author, co-author or publisher of several best-selling marketing books and tools including Moonlighting on the Internet, Instant Sales Letters® & 33 Days To Online Profits. Yanik is a highly sought after speaker addressing groups ranging from the prestigious Wharton Business School to international audiences of 3,000+.
As a self-described “adventure junkie”, Yanik has found that his own life-changing experiences such as running with the bulls, bungee jumping, sky diving, exotic car road rallies and Zero-Gravity flights have not only brought a profound sense of accomplishment but also led to breakthroughs in ideas, focus and business thinking. That’s why he combined both his passions to found Maverick Business Adventures™ creating the kind of “club” he’d want to be part of.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min
April 11, 2016 Paul Rabalais
Paul A. Rabalais discovered the benefits of estate planning at an early age. At the age of eight, he received an inheritance from his grandmother. The fruits of his inheritance helped him pay for his college and law school education.
In 1987, Paul graduated from Louisiana State University with a degree in Finance. In 1990, he earned his law degree from LSU Law School. Paul furthered his knowledge of estate planning and the federal tax system by earning a Masters Degree in Tax Law from Boston University School of Law in 1991.
From 1991 through 1994, Paul worked for some of the top law firms in the State of Louisiana. In early 1995, Paul started his own estate planning law firm. Paul has provided estate planning legal services to thousands of clients through his law firm. He has written numerous articles on various aspects of estate planning, and he has given hundreds of seminars on estate planning. Paul can be contacted by email at [email protected]

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
19 min
April 08, 2016 Fireman Mike Lemoine
I will update this page soon with some clever stuff about me. Since I just launched this site and my show I am getting a ton of requests for my time.
As soon as I have a few moments I will update this page.
The quick version…I am a former firefighter and paramedic who loves marketing. I left the FD to pursue my entrepreneurial goals. I own several brands and businesses. I love helping other business owners with their marketing too. I am a husband married to an awesome gal, we have 3 great kids and I am living the American Dream.

Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com

Learn more about your ad choices. Visit megaphone.fm/adchoices
20 min

About SharkPreneur

From the publisher's feed

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has…