Improving Email Deliverability

Troy Ericson, Email Paramedic

– The Sharkpreneur podcast with Seth Greene Episode 904 Troy Ericson

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.

Listen to this informative Sharkpreneur episode with Troy about how to improve email deliverability.

Here are some of the beneficial topics covered on this week’s show:

- How reinventing yourself is not the end of the world – good things can happen.

- Why it’s important to make sure the prospects you’re reaching out to are receiving your emails.

- How doing good things for people will lead to good things for you and your business.

- Why doing good work for good people will lead to more good business.

- How building your community and being a part of it is important for any business owner.

Connect with Troy:

Guest Contact Info

Twitter

@troy_ericson

Instagram

@yosoytroy

Facebook

facebook.com/troyallenericson

LinkedIn

Linkedin.com/in/troyericson

Links Mentioned:

copywriting.org

EmailDeliverability.com

EmailListManagment.com

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Explode Your Affiliate Program with Traffic Tribe

Amber Spears, East 5th Avenue

– The Sharkpreneur podcast with Seth Greene Episode 903 Amber Spears

Amber Spears is a global leader, keynote speaker, highly sought after consultant, and one of the top leaders in the affiliate and partnership arena. Amber has spoken or been a keynote on stages like: Traffic and Conversion, Affiliate Summit East, Spark Live, Affiliate World, Mindshare, Facebook, and many others. 

Amber is a two-time award winning industry leader, named a “Top Marketer” by Digital Marketer, was in the film “Millionaire Within Her,” and has been featured on many top podcasts including: 7 Figure Entrepreneur, Strategic Profits, Digital Marketer, Hustle and Flowchart, Affiliated, and others, and is almost always asked to come back for repeat episodes and appearances due to her practical marketing advice, openness, and sense of humor. 

Amber has been called upon by industry giants like Kajabi, Clickbank, and Digital Marketer to create courses on partnership and affiliate marketing, that are being used by companies all over the world to grow their business with her proprietary methods. 

She has been called The Affiliate Marketing Guru, The Queen of Affiliate Marketing, and probably her most favorite nickname… Lady Gaga of Affiliate Marketing. She’s still not sure exactly what it means but it feels awesome to be compared to a superstar. 

Amber is the co-founder of East 5th Avenue, a world class affiliate management education and marketing company. East 5th Avenue has trained over 2,500 companies and helped them generate over $530 million from their training methods. 

Amber is also the co-founder of Advanced Business Growth, and the founder of the Four Rooms Mastermind (formerly known as Mimosa Mastermind). These companies serve 7, 8, and 9 figure entrepreneurs who are looking to scale their business with the right people, with sustainable systems.

Listen to this informative Sharkpreneur episode with Amber Spears about how to explode your affiliate program with Traffic Tribe.

Here are some of the beneficial topics covered on this week’s show:

- How affiliate managers must be trained to move the business forward.

- Why it’s important to deepen the relationships you have with current affiliate partners.

- How most owners don’t have time to train their affiliate managers.

- Why you must be generating new leads for your affiliate partners to reach out to.

- How Traffic Tribe brings in new leads for entrepreneurs to do business with.

Connect with Amber:

Links Mentioned:

https://calendly.com/tyler--369/e5a-growth-session-sg-md

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Secrets from a Serial Entrepreneur

Harris Hafeez, Advanced Physical Medicine & Rehabilitation

– The Sharkpreneur podcast with Seth Greene Episode 902 Harris Hafeez

Harris Hafeez, a native of New Jersey, began his entrepreneurship journey after a short stint in corporate America. In 2008, he launched a tech company that provided end user support for SMBs. After becoming a preferred partner with Microsoft and Dell his company became a leading managed services provider serving clients in New York and New Jersey. After a 7-year run and having grown nearly seven-fold in size he set eyes on a new industry, healthcare. Bringing his business scalability skills and tech automation background he oversaw the expansion of rehabilitation clinics in the Northeast later exiting the company via a strategic partnership that was private equity backed.

After relocating to South Florida, he continued his entrepreneur journey by joining forces with budding entrepreneurs in private label brands on Amazon, high frequency trading in the foreign currency markets and of course healthcare. At present, he’s actively working on scaling his private label brands and expanding his healthcare operations. In his downtime, he enjoys spending time with his wife and 2 young children ages 8 and 3.

Listen to this informative Sharkpreneur episode with Harris Hafeez about what it takes to be a serial entrepreneur.

Here are some of the beneficial topics covered on this week’s show:

- How creating, selling, and exiting businesses is part of being an entrepreneur.

- Why understanding how M&As work is beneficial for an entrepreneur.

- How the bulk of the revenue Amazon generates is from third party sellers.

- Why selling things on Amazon is a multi-million-dollar opportunity for entrepreneurs.

- How personal care and body products are always in demand.

Connect with Harris:

Guest Contact Info

Twitter

@TurboTechNerds

LinkedIn

Linkedin.com/harris-hafeez-37194a135

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Transforming Digital Marketing

Aaron Shapiro, Product

– The Sharkpreneur podcast with Seth Greene Episode 901 Aaron Shapiro

Marketing luminary Aaron Shapiro is the founder and Chairman of Product, an independent agency focused on making and marketing products for a sustainable future. Product’s unique POV and offering has attracted leading brands like Google and Post Consumer Brands.

Best known for building and growing Huge into a 1,500-person global digital agency that was acquired by IPG, Shapiro has successfully launched and sold several innovative businesses. The serial entrepreneur founded Silverpop, a marketing automation SaaS company that was acquired by IBM, as well as IPG agency Elephant and Dayforward, a tech-driven, D2C life insurance company. 

With decades of experience at the forefront of marketing and innovation, Shapiro is a recognized leader in digital transformation. Throughout his career his insights have been featured in publications like Fast Company, Ad Age and Adweek, and he is the author of digital growth manual Users, Not Customers.  

Listen to this informative Sharkpreneur episode with Aaron Shapiro about transforming digital marketing.

Here are some of the beneficial topics covered on this week’s show:

- How managing a big team isn’t that different than managing a small team.

- Why good management is about hiring good people and delegating tasks to them.

- How it’s important to empower your employees to make decisions.

- Why digital usage has peaked and is on its decline.

- How businesses need to think about how they can stay sustainable long term.

Connect with Aaron:

Guest Contact Info

Instagram

@productinc_

LinkedIn

linkedin.com/company/productincorporated

Links Mentioned:

productinc.com

Aaronshapiro.com

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Printing Money by Telling Stories

Chris Haddad, TheChrisHaddadShow.com

– The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 900 Chris Haddad

Chris “Mr. Moneyfingers” Haddad is a legendary direct response copywriter and marketer whose sales letters and VSL’s have driven over $700 Million dollars in online sales.

In his career as a freelancer, Chris worked with clients such a Jeff Paul, Jeff Walker, Jeff Johnson and many others not named Jeff, often doubling his clients’ conversions through his unique emotional-storytelling-driven approach to copy.

Listen to this illuminating Sharkpreneur episode with Chris Hadded about printing money by telling stories.

Here are some of the beneficial topics covered on this week’s show:

- How entrepreneurs should be creating their own offers.

- Why paying a writer a percentage of the sales you generate might be more fair than only paying for their time. 

- How people need to be incentivized to be successful and make money.

- Why you should be thinking of passive or semi-passive forms of income as a way to make money.

- How you shouldn’t be afraid of AI if you know the psychology of marketing.

Connect with Chris:

Guest Contact Info

Facebook

facebook.com/chris.haddad

Links Mentioned:

thechrishaddadshow.com

thepigmethod.com

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List Building Lifestyle

Igor Kheifets, IgorsBook.com

– The Sharkpreneur podcast with Seth Greene Episode 899 Igore Kheifets

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire. He's also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list. He's also the founder of Igor Solo Ads - one of the world's top email traffic agencies.

Igor is widely referred to as the go-to authority on building large responsive email lists in record time. Igor's passionate about showing people how to live the List Building Lifestyle.

Listen to this informative Sharkpreneur episode with Igor Kheifets about how to successfully leverage an email list.

Here are some of the beneficial topics covered on this week’s show:

- How you have to take control of your own destiny to be successful.

- Why your email list might be your most powerful marketing tool.

- How most people still don’t understand the importance of having an email list.

- Why having a podcast or a blog only works if you are using them as a bridge to build an email list. 

- How you can make a lot of money with the push of a button if you have a strong and long email list.

Connect with Igor:

Guest Contact Info

Twitter

@igorkheifets

Facebook

facebook.com/livethelistbuildinglifestyle

LinkedIn

linkedin.com/in/igor-kheifests-891411163

Links Mentioned:

igorsbook.com

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Human to Human

Bryan Kramer, H2H Companies

– The Sharkpreneur podcast with Seth Greene Episode 898 Bryan Kramer

Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two-time bestselling author including a TOP 150 USA best-selling book, and Forbes contributor. Bryan also created a global movement and is known for his keynotes, book, and talks on “There Is No BtoB or B2C: It’s Human-to-Human, H2H. He is the CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” three years in a row by the Silicon Valley Business Journal.

Listen to this informative Sharkpreneur episode with Brian Kramer about how B2B sales and B2C sales are really human-to-human sales.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important to find a way to communicate with customers without using automation.

- Why more moments of truth allow your customer to feel seen and heard. 

- How it’s easier to have someone show you your blind spots instead of finding them on your own.

- Why social media has changed the way customers interact with companies.

- How all business owners, whether they are entrepreneurial or well-funded need to find a way to remain human without burning out.

Connect with Bryan:

Guest Contact Info

Twitter

@BryanKramer

Instagram

@bryankramer1

Facebook

facebook.com/TheRealBryanKramer

LinkedIn

Linkedin.com/in/bryanjkramer

Links Mentioned:

bryankramer.com

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Digital Growth Marketing

Hemant Varshney, DigiCom

– The Sharkpreneur podcast with Seth Greene Episode 897 Hemant Varshney

Hemant Varshney is the CEO and Founder of DigiCom with 14+ years of expertise leading various teams in strategic business planning, digital marketing, product development and innovation to record-breaking revenue and growth targets within large-size Fortune 500 companies to hyper-growth startups.

Listen to this informative Sharkpreneur episode with Hemant Varshney about digital growth marketing.

Here are some of the beneficial topics covered on this week’s show:

- How successful marketing requires a lot of art and a lot of science.

- Why it’s important to do beta tests and runs on different social media platforms.

- How a good marketing firm must move quickly and have up-to-date information.

- Why you should strive to work with inspiring leaders who test new marketing techniques.

- How using LinkedIn is a great way to assess potential employees and team members.

Connect with Hemant:

Guest Contact Info

Instagram

@digicom.io

Facebook

facebook.com/DigiCom.io

LinkedIn

linkedin.com/company/digicom-digital-commerce-corporation

Links Mentioned:

DigiCom.io

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Trust Signals

Scott Baradell, Idea Grove

– The Sharkpreneur podcast with Seth Greene Episode 896 Scott Baradell

Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World.

Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

Listen to this informative Sharkpreneur episode with Scott Baradell about his upcoming book Trust Signals: Brand Building in a Post-Truth World.

Here are some of the beneficial topics covered on this week’s show:

- How having a dialogue about a product does not work unless your clients trust you.

- Why digital and inbound marketing should be extensions of public relations.

- How PR does not have to revolve only around a company’s media relationships.

- Why many people consume the news they want and avoid the news they don’t like.

- How you present yourself online determines whether or not clients will trust you and your product.

Connect with Scott:

Guest Contact Info

Twitter

@IdeaGrove

Instagram

@ideagrove

Facebook

facebook.com/DallasPR

LinkedIn

linkedin.com/company/idea-grove

Links Mentioned:

ideagrove.com

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Investing in Whisky & Wine

Maxwell Nee, OENO Wine & Whisky Investment

– The Sharkpreneur podcast with Seth Greene Episode 895 Maxwell Nee

Maxwell Nee is the Managing Partner of OENO Wine & Whisky Investment. He’s a multi-award-winning entrepreneur who earns his investors a recession-proof and market-beating return with wine & whisky alternative investments.

Listen to this informative Sharkpreneur episode with Maxwell Nee about investing in Whisky & Wine.

Here are some of the beneficial topics covered on this week’s show:

- How 6 years of aging whisky equals a 500x return on the top end.

- Why you shouldn’t buy wine or whisky and hope it goes up in price.

- How acquisition of the wine and whisky is the hardest part of this business.

- Why you’ll rarely find a public company in the wine and whisky industry.

- How building relationships is important to grow any kind of business.

Connect with Maxwell:

Guest Contact Info

LinkedIn

linkedin.com/in/maxwellnee

Links Mentioned:

oenowinewhiskyfund.com

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