SharkPreneur

Hello My Name is Awesome

Alexandra Watkins, Eat My Words

– The Sharkpreneur podcast with Seth Greene Episode 1027 Alexandra Watkins

Alexandra Watkins is the leading authority on brand names with buzz. If you have ever sunk your teeth into a Wendy’s Baconator, you have literally eaten her words. For nearly 20 years, Alexandra and her boutique naming firm, Eat My Words, have created love-at-first sight brand names for countless entrepreneurs and startups. Her "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, dog GPS Retriever, and Spanish language school Gringo Lingo. Alexandra's breakthrough branding book, Hello, My Name Is Awesome: How To Create Brand Names That Stick," is considered the Brand Name Bible and was named an Inc. Magazine Top 10 Marketing Book. She is a former Author in Residence at the Nasdaq Entrepreneurial Center.

Listen to this informative Sharkpreneur episode with Alexandra Watkins about her book, Hello, My Name is Awesome.

Here are some of the beneficial topics covered on this week’s show:

- How having the right business name can open doors for a business and hep it last longer than any other investment.

- Why your business name should be suggestive and evoke a positive brand experience.

- How AI can help generate business names, they lack the human touch and professional judgment.

- Why you shouldn’t name your business based on the availability of a domain name.

- How it’s important for entrepreneurs to stay relevant and ahead of the curve.

Connect with Alexandra:

Guest Contact Info

X

@eatmywords

Instagram

Facebook

facebook.com/EatMyWordsNames

LinkedIn

linkedin.com/company/eat-my-words

Links Mentioned:

eatmywords.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Power of AI in Business

Jeff MacPherson, XAgency AI

– The Sharkpreneur podcast with Seth Greene Episode 1026 Jeff MacPherson

With over 7 years in the tech sector, Jeff MacPherson is synonymous with innovation and resilience. Noted for developing disruptive SaaS technologies, including a pioneering social media network tool that set new industry standards, Jeff showcases an uncanny ability to push beyond conventional boundaries. Despite facing setbacks, his relentless spirit and leadership continue to drive groundbreaking projects, solidifying his stature as a force to be reckoned with in the technological arena.

Listen to this informative Sharkpreneur episode with Jeff MacPherson about the power of AI in business.

Here are some of the beneficial topics covered on this week’s show:

- How XAgency AI helps business navigate AI, especially in areas of demand and fulfillment.

- How AI can help create social media content based on customer feedback

- How AI can grade leads and improve efficiency of sales teams.

- How real-time translation by AI enables businesses to expand into different markets.

- How AI should be used as a co-pilot to enhance businesses, save time, and can lead to exponential growth.

Connect with Jeff:

Guest Contact Info

Instagram

@xagencyai

Facebook

facebook.com/xagencyai

Links Mentioned:

XAgency.ai

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Nine Figure Mindset: Achieving Over 100 Million in Net Worth

Brandon Dawson, Cardone Ventures

– The Sharkpreneur podcast with Seth Greene Episode 1025 Brandon Dawson

A respected and sought-after lecturer and CEO advisor on entrepreneurship, leadership, and business-building strategies, Brandon Dawson specializes in creating value for businesses operating in industries with poor single- or multi-unit economies of scale, industry consolidation, or increasing large-scale competition.

Brandon believes that people move businesses, and therefore is dedicated to helping his clients, colleagues, and employees achieve their personal, professional, and financial goals.

As the founder of Audigy Group, Brandon grew the company from $500,000 in revenue in 2005 to approximately $35 million in 2016, when he sold it for $151 million—77 times—EBITDA on the basis of its model for fast, scalable business growth, which incorporates unique business operations methodologies, technology platforms, and leadership and performance development programs.

The Portland Business Journal honored Audigy as one of its Fastest Growing Private Companies for six consecutive years. Inc. chose Audigy five times as a member of the Inc. 500 and Inc. 5000; twice as a winner of the Inc. Hire Power Award for outstanding success in job creation; and twice as one of the Top 100 Places to Work. Brandon has twice been named a finalist for Ernst & Young’s Entrepreneur of the Year Award for the Pacific Northwest.

At the age of 29, Brandon listed Sonus Corporation and rang the Opening Bell on the American Stock Exchange, as the founder of Sonus. He served as its CEO for seven years, raising $38 million in four equity transactions and $20 million in strategic debt financing. He acquired over 100 businesses, creating the Sonus Network of over 1,000 locations. In addition to these accomplishments, Brandon has identified and negotiated over $750 million in a variety of real estate and other financial transactions as a partner, principal, and representative.

Most recent, Brandon Co-Founded Cardone Ventures and 10X Health with Grant Cardone. Cardone Ventures has gone from a pure start up 45 months ago, to generating over $150 million in revenue with no outside capital, debt, or funding. This was done by using the elements Brandon teaches and applies in his business.

Listen to this informative Sharkpreneur episode with Brandon Dawson about achieving over 100 million dollars in net worth.

Here are some of the beneficial topics covered on this week’s show:

- How wealth isn’t created overnight, so patience is key.

- Why you don’t need a college education to break out and build something significant.

- How resilience and the ability to identify patterns of decision-making can lead your business to success.

- How there are seven specific breakpoints to scale a business from zero to $125 million in revenue and what they are.

- Why having a good mentor and coach is vital to starting and scarling a successful business.

Connect with Brandon:

Guest Contact Info

Links Mentioned:

ninefiguremindset.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Empowering Female Entrepreneurs with The Finance Femme

Kendra Nicole, The Finance Femme

– The Sharkpreneur podcast with Seth Greene Episode 1024 Kendra Nicole

Kendra Nicole is a wife, mom, podcast host, and Texas resident. She is the CEO of The Finance Femme® - a full-service accounting and Fractional CFO firm. And the co-founder of Minted Lanes - a boutique tax prep & tax strategy firm that she co-founded with her wife.

After graduating from Clemson University (Corporate Finance and Accounting), Kendra quickly moved up the corporate ladder while working for corporations such as GE. After sitting in hundreds of boardroom meetings and witnessing the power in the CEO/CFO relationship, she took her boardroom experience and founded The Finance Femme® to support businesswomen with intentional CFO support.

She expanded her Accounting & Fractional CFO support to provide tax prep & strategy in a unique and purposeful way.

Listen to this informative Sharkpreneur episode with Kendra Nicole about empowering female entrepreneurs.

Here are some of the beneficial topics covered on this week’s show:

- How businesses must pay attention to their numbers, or they might face financial uncertainty despite high revenue.

- Why business owners should focus on ROI spending rather than chasing the latest trends.

- How entrepreneurs should consider seeking financial support when they feel overwhelmed or hesitant about financial situations.

- Why The Finance Femme focuses on supporting female-owned businesses.

- How The Finance Femme offers an executive accounting solution for clarity and a fractional CFO service for financial planning.

Connect with Kendra:

Guest Contact Info

Instagram

@thefinancefemme

Links Mentioned:

thefinancefemme.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Unconventional Journeys: From Soccer Academies to Agency Acquisitions

Elliot Chapman, Chapman Capital

Elliot Chapman has been running businesses since the age of 20. He helped set up a local soccer school in Bournemouth and managed to grow it into the number 1 regional coaching program. He was later headhunted by the biggest amateur soccer club in the US and appointed Director of Coaching in Boston. Elliot also ran the family business, an IT management consultancy, where he helped take it from a £2.5m to a £5m+ business. Since 2019, Elliot has been involved in Chapman Capital and various other ventures.

Elliot and Dominic, two entrepreneurial brothers, have taken the business world by storm over the last few years. Together they have built a group of successful agencies across the UK and the US through a combination of growth and strategic acquisitions. The agencies operate under Chapman Capital and include a B2B growth agency that has worked with some of the world’s largest tech brands, a podcast booking agency that has booked guests in over 2,200 podcast episodes with 700+ hosts, a TV ad agency in London, and a full-service marketing agency.

Listen to this informative Sharkpreneur episode with Elliot Chapman about agency acquisitions.

Here are some of the beneficial topics covered on this week’s show:

- How raising money and navigating the finance space can be challenging when acquiring agencies.

- Why it’s important to have aligning values with potential agency sellers.

- How preservation and think skin are vital when acquiring agencies.

- Why you must have strategies in place to pique agency owners’ interest in selling their business.

- How preserving each agency’s brand identity allows business owners to achieve a positive exit.

Connect with Elliot:

Guest Contact Info

Twitter

@socialchaps

Instagram

@socialchaps

Facebook

facebook.com/socialchaps

LinkedIn

linkedin.com/company/social-chaps

Links Mentioned:

chapman.capital

socialchaps.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

From Broadway to Business: Unlocking the Power of Personal Branding

Tyler Mount, Henry Street Creative

– The Sharkpreneur podcast with Seth Greene Episode 1022 Tyler Mount

As the nation’s leading expert in branding and marketing, Tyler Mount has served as a consultant to nearly 1000 agents spanning 14 countries worldwide. His experience includes brand development for residential real estate agents, national brokerages, and commercial brokers, in addition to new development portfolios valued at over $7 billion.

As an industry-leading branding and digital strategy expert and owner of Henry Street Creative, a creative agency, specializing in brand design, content creation, and web development for some of the most esteemed industry professionals, Tyler and his team have partnered with Ryan Serhant, Spencer Rascoff (Founder, Zillow), Pacaso, John Legere (CEO, T-Mobile), NBC, Nomura, Baccarat, 1 Hotel, and countless others.

Tyler’s career has been profiled in dozens of esteemed publications, including The New York Times, Forbes Magazine, Medium, and Out Magazine, in addition to serving as keynote speaker for marketing and real estate conferences across the country. His non-traditional, direct approach empowers agents and business owners to take control of their businesses and build empires.

In addition to real estate branding and marketing, Tyler has co-produced eight theatrical productions earning him three Tony Awards, a Grammy Award, an Olivier Award, two Outer Critics Circle Awards, two Drama League Awards, a Drama Desk Award, and a GLAAD Media Award. In October 2020, Tyler received his third and fourth Tony Award nominations making him the youngest individual producer to be nominated in all four production categories.

Tyler Mount proudly sits on the Board of Trustees for St. Edward’s University, The Houston Children’s Chorus, and Rise Above Arts. He earned a Bachelor of Arts in Theatre Performance and Arts Administration from St. Edward’s University, attended CAP21 in New York City, and holds a postgraduate certificate from MIT in Digital Marketing and Social Media Analytics.

Listen to this informative Sharkpreneur episode with Tyler Mount about unlocking the power of personal branding.

Here are some of the beneficial topics covered on this week’s show:

- How brand authenticity is crucial in making genuine connections with an audience.

- Why personal branding in business is the key its success.

- How business owners should share professional, personal, and differentiating content on social media.

- Why focusing on humanizing your brand is more critical than focusing on personal stories.

- How it’s important to stay up to date with digital marketing trends through resources like Social Media Daily.

Connect with Tyler:

Guest Contact Info

Instagram

@henrystreetcreative

LinkedIn

linkedin.com/company/henry-street-creative

Links Mentioned:

Henrystreetcreative.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Getting Publicity for Your Business in the Age of ChatGPT

Jill Lublin, JillLublin.com

– The Sharkpreneur podcast with Seth Greene Episode 1021 Jill Lublin

With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness, and influence marketing.

Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular Publicity Crash Course.

Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, Forbes and Inc. magazines.

Listen to this informative Sharkpreneur episode with Jill Lubin about getting publicity for your business in the age of ChatGPT.

Here are some of the beneficial topics covered on this week’s show:

- How creating compelling messages is crucial for successful publicity.

- Why your messages should focus on solving problems and providing solutions,

- How your message should be tailored to fit the needs and interests of the media outlet’s readers, listeners, or viewers.

- Why you should share your personal experiences to connect with your audience.

- How using AI-generated content can be useful for creating drafts and ideas but shouldn’t be solely relied on.

Connect with Jill:

Guest Contact Info

Twitter

@JillLublin

Facebook

facebook.com/publicitycrashcourse

LinkedIn

linkedin.com/in/jilllublin

Links Mentioned:

JillLublin.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Knowing Your Audience: The Key to Effective E-Commerce Marketing

Andrew Maffettone, Blue Tuskr

– The Sharkpreneur podcast with Seth Greene Episode 1020 Andrew Maffettone

Andrew Maffettone has over 15 years of experience in the e-commerce marketing industry. He has led several 8-figure brands as the sole marketer and exited multiple different marketing agencies. He is now the Founder & CEO of BlueTuskr, a full-service marketing company for e-commerce sellers, the host of The E-Comm Show podcast, and the co-author of the Click & Conversion newsletter.

Listen to this informative Sharkpreneur episode with Andrew Maffettone about the key to effective e-commerce marketing.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important to understand your target audience and how they use different platforms to craft effective marketing strategies.

- Why knowing your customer’s feelings and behaviors when they engage with your brand is crucial for successful marketing.

- How you should master one marketing platform or strategy before diversifying into others.

- Why content marketing, including blogs, videos, webinars, and podcasts, can play a significant role when attracting new clients.

- How providing value and helping others is vital even if it doesn’t directly lead to new business.

Connect with Andrew:

Guest Contact Info

Twitter

@bluetuskr

Instagram

@bluetuskr

Facebook

facebook.com/BlueTuskr

LinkedIn

linkedin.com/companybluetuskr

Links Mentioned:

bluetuskr.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Power of Distressed Mortgage Note Investing

Chris Seveney, 7e Investments

– The Sharkpreneur podcast with Seth Greene Episode 1019

7e Investments is led by Chris Seveney, a real estate professional of over 25 years. Chris has developed over $750M in real estate and is well-known for his honesty, integrity, professionalism, passion, and tenacity in all his dealings.

Since entering the real estate business, he has strived to be an industry leader with whom his partners and colleagues can put their trust and faith in. He has been a leader of multiple teams that have won numerous industry awards in excellence and innovation.

Listen to this informative Sharkpreneur episode with Chris Seveney about the power of distressed mortgage note investing.

Here are some of the beneficial topics covered on this week’s show:

- How sometimes you have to lose a battle to win the war in distressed debt investing.

- Why it’s crucial to take emotion out of investment decisions.

- How many borrowers are several years behind on their mortgage payments before banks decide to sell the distressed notes.

- Why banks often have inefficiencies in handling delinquent loans, leading them to sell these assets.

- How anyone can buy distressed mortgage notes.

Connect with Chris:

Guest Contact Info

Twitter

@ChrisSeveney

Instagram

@7einvestments

Facebook

facebook.com/7Einvestments

Links Mentioned:

7einvestments.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Body Talk and Beyond

Richard Newman, Body Talk

– The Sharkpreneur podcast with Seth Greene Episode 1018 Richard Newman

Richard Newman is the Founder of Body Talk. Over the past 23 years his team have trained over 130,000 business leaders around the world, to improve their communication and impact, including one client who gained over $1 Billion in new business in just one year, winning 100% of their pitches, using the strategies that Richard teaches.

Listen to this informative Sharkpreneur episode with Richard Newman about Body Talk and beyond.

Here are some of the beneficial topics covered on this week’s show:

- How Body Talk helps business leaders to improve their communication skills and find their voice.

- Why Body Talk focuses on enhancing presence, gravitas, and the ability to turn complex information into compelling stories.

- How effective communication involves considering how you want your audience to feel about you and your message.

- Why it’s important to address challenges related to mindset, relationships, and purpose in communication.

- How Richard’s mission is to help people become the best version of themselves in their communication and life.

Connect with Richard:

Guest Contact Info

Instagram

@richardnewmanspeaks

LinkedIn

linkedin.com/in/richardnewmanspeaks

Links Mentioned:

ukbodytalk.com

lifeyourimpact.com/book

Learn more about your ad choices. Visit megaphone.fm/adchoices