SharkPreneur

Weekly World News

Greg D’Alessandro, Weekly World News

– The Sharkpreneur podcast with Seth Greene Episode 628 Greg D’Alessandro

In 2019, Greg took the helm of Weekly World News, a media company that was founded in 1979. The brand has over 100,000 stories and 300+ characters in their library. Bat Boy is the most iconic Weekly World News character. Prior to that Greg served as a Senior Editor for Weekly World News and has written over 5,000 stories for the publication (in print and online). He is currently relaunching the brand online, on social media and back into print later this year. He is also developing projects for TV (The Frank Lake Report), two films (Zombie Wedding and Manigator), which he has written based on Weekly World News characters. He is overseeing a documentary on the history of Weekly World News and the company is launching a podcast set to launch in May of 2021.

Greg is prolific writer, producer, director and musician. He served as the head writer and co-executive producer of Zodiac Island, a popular Chinese children’s show (produced in Beijing, Hong Kong and L.A.), which aired in syndication in the U.S. He also served as executive producer and director of Club 11, an educational show about sports and soccer, which also aired in syndication in the U.S. He served as an executive producer of B In Tune Productions – a company providing educational programming to children (to the age of 18). He has written material for Sesame Street and for Nickelodeon shows including: All That, Kablam, Pete and Pete and Action League Now!

He is a member of the Writers Guild of America, who has optioned or sold projects to Mandalay Pictures, Parkchester Pictures, Alloy Entertainment, Warner Horizon, Sony Pictures. Greg wrote a short film, Ceiling, which won the National Philippine Film Competition and is now in production with Holy Cow Animation in Manila. He was a script consultant/doctor for over ten years. He recently wrote a TV pilot with Adam Eget (manager of The Comedy Store in LA) and adapted for film the book “Turbulence” (Annette Herfkens).

Greg is also a music producer/musician and his songs have been featured on the hit Freeform show Pretty Little Liars, as well as on independent radio stations across the country. He wrote over 75 children’s songs for Zodiac Island. He also released a song One World, One Dream, which became an unofficial theme song for the Beijing 2008 Olympics. The song helped raise money for earthquake victims in Sichuan. He earned dual MFA’s in Screenwriting from the USC School of Cinematic Arts and UCLA’s School of Film Television and Theatre. He has taught Screenwriting, Comedy and Public Speaking in California, New York and New Jersey.

Listen to this illuminating Sharkpreneur episode with Greg D’Alessandro about relaunching Weekly World News.

Here are some of the beneficial topics covered on this week’s show:

●    How the Weekly World News is a place where people can go that isn’t political.

●    How the Weekly World News used to cover crazy true events and now creates news for entertainment.

●    Why people are gravitating to overt fake news outlets for entertainment.

●    How the Weekly World News needed to adapt their content to the changing times.

●    Why it’s important to be open to new technologies and new forms of social media.

Connect with Greg:

Guest Contact Info

Twitter

@weeklyworldnews

Instagram

@weeklyworldnewsofficial

Facebook

facebook.com/weeklyworldnews

Links Mentioned:

weeklyworldwidenews.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

627: Leaders Under Fire, Jeff Chatterton, Checkmate Public Affairs

Leaders Under Fire,

Jeff Chatterton, Checkmate Public Affairs

– The Sharkpreneur podcast with Seth Greene Episode 627 Jeff Chatterton

Jeff Chatterton is CEO of Checkmate Public Affairs and provides strategic counsel and advice to business leaders. He and Conway Fraser are two of the world’s leading crisis communicators who have helped clients in various industries across six continents survive corporate crises. Former award-winning journalists, Jeff and Conway are co-authors of the international best-selling book Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis.   

Listen to this illuminating Sharkpreneur episode with Jeff Chatterton about his book, Leaders Under Fire.

Here are some of the beneficial topics covered on this week’s show:

●    How the crisis doesn’t matter, it’s how the company responds to the crisis.

●    Why business owners must be able to communicate why a product was recalled.

●    How crises are events that business owners don’t see coming.

●    How a crisis can turn into an opportunity and work out for the better.

●    Why it’s important for companies to lead with empathy and authenticity during a crisis.

Connect with Jeff:

Guest Contact Info

Twitter

@jchatterton

LinkedIn

linkedin.com/in/jeffchatterton

Links Mentioned:

leadersunderfire.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

626: My Life Suckers, Deva Dalporto, MyLifeSuckers.com

My Life Suckers

Deva Dalporto, MyLifeSuckers.com

– The Sharkpreneur podcast with Seth Greene Episode 626 Deva Dalporto

Deva Dalporto is known for her funny viral videos about motherhood and her music parodies for which NBC dubbed her the “Weird Al of YouTube Moms.” Her videos have garnered more than 450 million views and have been featured on Good Morning America, The Today Show, ABC, NBC, CBS, FOX, CNN, People, HuffPost, Parents.com, Redbook, Good Housekeeping and many more. Deva has also collaborated with dozens of top brands including Clorox, General Mills, JC Penney, Unilever, Clinique, Twizzlers, Chef Boyardee and many others.

Deva was one of the first women to create humorous viral videos about motherhood, and her work sparked an entire category of “mom video” creators and influencers, shaping the new real, raw, irreverent mom content prevalent today. 

Listen to this illuminating Sharkpreneur episode with Deva Dalporto about creating viral videos about being a mom.

Here are some of the beneficial topics covered on this week’s show:

●    How it’s important to be consistent with your creative content on social media.

●    Why mommy influencers came to be popular on social media.

●    How social media influencers make the most money by securing brand deals.

●    Why parody videos can now split ad revenue with the artists they parody.

●    How there is room for everyone to be successful in this space.

Connect with Deva:

Guest Contact Info

Twitter

@mylifesuckers

Instagram

@mylifesuckers

Facebook

facebook.com/MyLifeSuckers

Links Mentioned:

Learn more about your ad choices. Visit megaphone.fm/adchoices

625: Financial Flossing, Ross Brannon, RossBrannon.com

Financial Flossing

Ross Brannon, RossBrannon.com

– The Sharkpreneur podcast with Seth Greene Episode 625 Ross Brannon

Ross Brannon is a trusted financial advisor who helps secure the future of dentists, orthodontists, endodontists, periodontists, prosthodontists, oral surgeons, and more. Through interviews with dental industry experts, CPAs, lawyers, and other professionals, he offers keen insight on how to achieve financial health and improve our life.

Listen to this illuminating Sharkpreneur episode with Ross Brannon about his podcast, Financial Flossing.

Here are some of the beneficial topics covered on this week’s show:

●    How there are riches in niches in every industry.

●    How small businesses have a lot of moving parts that owners need help with.

●    Why it’s so important for those in the dental industry to have good liability insurance.

●    How business owners need to make sure their assets are owned by the right legal structure.

●    Why businesses need to have a CPA who looks into the future and outside the box.

Connect with Ross:

Guest Contact Info

Facebook

facebook.com/RossBrannonFA

LinkedIn

linkedin.com/in/rossbrannon

Links Mentioned:

rossbrannon.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Crushing It on Clubhouse

Pete Cohen,

– The Sharkpreneur podcast with Seth Greene Episode 624 Pete Cohen

Pete Cohen is a coach, speaker, author and podcaster. Pete believes in living a life by design. As a motivational speaker and business coach who specialize in human behavior, Pete has worked with world class athletes and peak performers including Sally Gunnell, Ellen MacArthur, Ronnie O’Sullivan and The Arsenal Football Team.

Pete is author of 19 books including his latest book Inspirators - Leading the Way in Leadership. Pete is host of Mi365 podcast where he inspires others to live life by design.

Listen to this illuminating Sharkpreneur episode with Pete Cohen about crushing it on Clubhouse.

Here are some of the beneficial topics covered on this week’s show:

●    Why putting too much pressure on yourself can be a big mistake.

●    How people won’t change until their perspective changes.

●    How Clubhouse is a great way to engage with people in real time.

●    Why Clubhouse is something that the world really needed right now.

●    How Clubhouse can provide access to hard to reach celebrities.

Connect with Pete:

Guest Contact Info

Twitter

@petecohen_

Instagram

@petecohen_

Facebook

facebook.com/mi365.me

LinkedIn

linkedin.com/in/petecohenbusinessspeaker

Links Mentioned:

mi365.me

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Confident Retirement

Kris Flammang, LPF Advisors

– The Sharkpreneur podcast with Seth Greene Episode 623 Kris Flammang

Kris Flammang fell into his life’s work after moving to Florida from his home state of Nebraska in the late 90s. He is the co-founder of LPF Advisors headquartered in Sarasota Florida. 

LPF Advisors was founded on the ideal of offering conflict-free advice to people who desire a client experience they deserve. They treat clients as people instead of accounts, speak in plain English and give advice closely aligned with client’s values. LPF Advisors wants every person that works with them to know their well-being and best interest is of paramount importance. 

He holds several designations that cover retirement, behavioral investment considerations and fiduciary advice standards. Kris has contributed to a book on personal finance and hosts a weekly show called “The Confident Retirement” podcast. He gives educational workshops on various financial topics and has been a guest panelist for several trade shows and conferences. 

Listen to this illuminating Sharkpreneur episode with Kris Flammang about retiring confidently.

Here are some of the beneficial topics covered on this week’s show:

●    How people need help from financial advisors when it comes to retirement.

●    How financial advisors help people understand how they are going to be okay and make decisions during uncertain times.

●    Why it’s important for people to know their five guiding values to make retirement decisions.

●    Why people need to have their personal economy in place, so they are safe during an economic downturn.

Connect with Kris:

Guest Contact Info

Twitter

@kflammang

LinkedIn

linkedin.com/in/Kristopher-flammang-lpfadv

Links Mentioned:

lpfadvisors.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

622: Going Viral on LinkedIn Shay Rowbottom, Shay Rowbottom Marketing

Going Viral on LinkedIn

Shay Rowbottom, Shay Rowbottom Marketing

– The Sharkpreneur podcast with Seth Greene Episode 622 Shay Rowbottom

Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business. She founded a video marketing agency, specializing in helping business owners attract their target market and close more deals through the use of organic video content, specifically on the LinkedIn platform. 

Listen to this illuminating Sharkpreneur episode with Shay Rowbottom about going viral on LinkedIn.

Here are some of the beneficial topics covered on this week’s show:

●    How people can generate revenue and grow their income organically using LinkedIn.

●    How many marketers don’t understand that their videos are optimized for TV, not social media.

●    Why business owners become more relatable when they are on video.

●    How people do business with people, not with businesses.

●    Why being personable and having emotions is actually good for business.

Connect with Shay:

Guest Contact Info

Instagram

@shayrowbottom

Facebook

facebook.com/ShayRowbottom

LinkedIn

linkedin.com/company/shayrowbottommarketing

Links Mentioned:

shayrowbottom.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

621: Get What You Want in Your IT Budget, Mike Stough, Zeriva

Get What You Want in Your IT Budget

Mike Stough, Zeriva

– The Sharkpreneur podcast with Seth Greene Episode 621 Mike Stough

Mike Stough has a BS in Engineering from the University of Alabama and an MS in Technology Management from Southern Polytechnic State University and has been in the engineering and management of Technology, as well as Technology investing, for 30 years. His focus is on helping IT departments get what they want in their IT Budget by transforming themselves from a Cost Center to a Contribution Center. He also helps them better utilize their resources so that they have more money in their budget to give bonuses, raises, and hire more staff if needed.

Listen to this illuminating Sharkpreneur episode with Mike Stough about getting what you want out of your IT budget.

Here are some of the beneficial topics covered on this week’s show:

●    How businesses can make and save money by getting their IT strategy right.

●    Why people have to go out and discover success on their own.

●    How businesses need technology not only to run on a daily basis but also to enable new customers and new revenue sources.

●    Why the IT department is a business’s greatest untapped source for ideas.

●    How the people who advance in their careers understand both the business side and the tech side.

Connect with Mike:

Guest Contact Info

Twitter

@zeriva1

Facebook

facebook.com/zeriva1

LinkedIn

linkedin.com/in/michael-stough

linkedin.com/company/zeriva

Links Mentioned:

zeriva.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Crushing it with Facebook Mini Groups

Caleb O’Dowd, ROI Tips

– The Sharkpreneur podcast with Seth Greene Episode 620 Caleb O’Dowd

Caleb O’Dowd go this start in marketing by living with the late advertising genius, Gary Halbert, in his home on Miami Beach for three years. In one issue of Gary’s famous newsletter, he referred to Caleb as, “one of the 10 best copy writers in the world.” Since his time with Gary, Caleb has gone onto generate over $140,000,000 in sales for the companies he has owned and operated. He’s earned a reputation in the marketing world for dominating marketing channels, taking over competitive niches, and obliterating previous results records.

Listen to this illuminating Sharkpreneur episode with Caleb O’Dowd about crushing it with Facebook mini groups.

Here are some of the beneficial topics covered on this week’s show:

●    How people have to study their top competitors to stay on the cutting edge.

●    Why people should consistently look at winning and effective advertising.

●    How studying effective marketing helps people create successful marketing campaigns.

●    Why it’s important to reverse engineer sales funnels created by smart marketers.

●    How you will never be short of bright concepts if you constantly fill your mind with tremendous ideas

Connect with Caleb:

Guest Contact Info

Facebook

facebook.com/RoiTipsPage

LinkedIn

linkedin.com/caleb-o-dowd-b2b98717b

Links Mentioned:

roitips.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

619: LIFEAIDE Aaron Hinde

LIFEAIDE

Aaron Hinde, LIFEAIDE

– The Sharkpreneur podcast with Seth Greene Episode 619 Aaron Hinde

In 2011, Dr. Aaron Hinde left his lucrative sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%, the beverage industry. With zero beverage experience and high hopes of creating the next billion-dollar beverage brand, he moved his family off the grid. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income. 

Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks, LIFEAID garnered tremendous traction with CrossFitters and Spartan Racers concerned about clean recovery with their FITAID sku. Today, the entire LIFEAID line of FITAID, FOCUSAID, PARTYAID, LIFEAID Turmeric, IMMUNITYAID, LIFEAID Hemp, GOLFERAID, and powder sticks continue to dominate niche markets as well as garnering significant traction in conventional channels such as Whole Foods, Sprouts, Safeway, Kroger, Walmart, CVS, HEB, Vitamin Shoppe and GNC among many others. LIFEAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row. 

Aaron obtained his BA in Economics from Saint Vincent College with a minor in international business and his Doctor of Chiropractic from Palmer College of Chiropractic. He practiced in Santa Cruz, CA for 10 years. In 2008, Aaron was elected to serve as a trustee on the Santa Cruz County Board of Education. He was re-elected in 2010. He has since sold his practice and given up politics to focus on making LIFEAID a household name. 

Listen to this illuminating Sharkpreneur episode with Aaron Hinde about LIFEAID.

Here are some of the beneficial topics covered on this week’s show:

●    How good positioning in your marketplace can lead to product distribution in conventional channels.

●    Why it’s important to hire people who are the right cultural fit and will represent your brand well.

●    How LIFEAID is a beverage that tastes good and keeps you hydrated.

●    How LIFEAID has different beverages to help different needs of your body.

●    Why challenges should be looked at as opportunities to become a better entrepreneur.

Connect with Aaron:

Guest Contact Info

Twitter

@DrinkLIFEAID

Instagram

@lifeaid

Facebook

facebook.com/DrinkLIFEAID

Links Mentioned:

lifeaidbevco.com

Learn more about your ad choices. Visit megaphone.fm/adchoices