SharkPreneur

547: What’s Coming Next Rich Schefren, Strategic Profits

– The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 547 Rich Schefren

Rich Schefren is the Founder and President of Strategic Profits, and the "coach to the Internet Gurus." After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson's Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family's struggling clothing business. When Rich turned that business into Soho's hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur. 

Through his unique marketing ideas, the business had revenue growth from $1.5 to over $6.5 million in just three years. Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $7 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big. Rich parlayed his offline successes and marketing prowess into an information product business. 

Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into profit-producing powerhouses. His passion was ignited to share what he'd learned with all struggling internet marketers who wanted to build real businesses and freer lives. That's when Strategic Profits came to be.

Listen to this illuminating Sharkpreneur episode with Rich Schefren about what’s coming next for businesses.

Here are some of the beneficial topics covered on this week’s show:

How COVID-19 allowed for direct response marketing to be really effective.

Why clubhouse rooms have become so popular with business owners.

How every big breakthrough in direct response came from a change in format.

Why new formats make it easier direct response marketers to make a sale.

How 51% of traffic from Google search doesn’t leave Google.

Connect with Rich:

Guest Contact Info

Twitter

@richschefren

Instagram

@therealrichschefren

Facebook

facebook.com/InternetBusinessTalk

LinkedIn

linkedin.com/in/rich-schefren-4945471

Links Mentioned:

strategicprofits.com/rich

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546: Solving Salesforce Problems Jeroen Corthout, Salesflare

– The Sharkpreneur podcast with Seth Greene Episode 546 Jeroen Corthout

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast-growing startup companies.

Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.

It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.

Listen to this illuminating Sharkpreneur episode with Jeroen Corthout about solving Salesforce problems with Salesflare.

Here are some of the beneficial topics covered on this week’s show:

●    Why it’s difficult to keep track of everything on Salesforce.

●    How many CRM software requires people to fill in every data point.

●    How most of the data people put into CRM are in their system already.

●    Why there are some aspects of sales that should be automated.

●    How sales and CRM are essential to every business.

Connect with Jeroen:

Guest Contact Info

Twitter

@salesflare

Facebook

facebook.com/salesflare

LinkedIn

linkedin.com/in/jeroencorthout

Links Mentioned:

salesflare.com

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545: Profitable Virtual Events Lisa Schulteis

– The Sharkpreneur podcast with Seth Greene Episode 545 Lisa Schulteis

Lisa Schulteis’ experience with live and virtual events comes from her years of working with Fortune 100 companies, International Speakers and Influencers. She combines her systematic processes with her digital and online marketing experience to customize and manage the event from start to finish. She is a virtual event producer and manager who designs, builds and produces hybrid and virtual events. From virtual summits to large corporate events and conferences, Lisa provides the expertise to identify the right virtual stage to share your unique message. 

Successful virtual events comprise complex moving parts, including technology, security, user experience, project management and event management. Flawless execution is Lisa’s zone of genius. 

Listen to this illuminating Sharkpreneur episode with Lisa Schulteis about profitable virtual events.

Here are some of the beneficial topics covered on this week’s show:

How virtual events exploded in the wake of COVID-19.

Why professionally produced virtual events are different from meetings.

How virtual events have to keep their audience engaged.

Why they utilize networking rooms that are topic based and fun based.

How many people don’t realize the production involved for a virtual event.

Connect with Lisa:

Guest Contact Info

Twitter

@LisaSchulteis

Instagram

Facebook

facebook.com/ElectricalLimeMarketing

LinkedIn

linkedin.com/in/lisamschulteis

Links Mentioned:

myvirtualevent.pro

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544: Triple Your Sales with Video Matt Barnett, Bonjoro

– The Sharkpreneur podcast with Seth Greene Episode 544 Matt Barnett

Matt Barnett is the found of Bonojor, his second company in Sydney Australia. What started as a sales hack for an Agency he was running, Bonjoro went from hack to side hustle to global business in 18months, and now has team across 5 continents. 

Matts love of building great products is only surpassed by that of building great culture, and his goal is to be the next Zappos, to be most loved brand in the world.

When not heads down in product, Matt spends his time rescuing wildlife, teaching his daughter about beekeeping and running one of Sydney’s largest tech founder networks. 

Listen to this illuminating Sharkpreneur episode with Matt Barnett about using video to triple your sales. 

Here are some of the beneficial topics covered on this week’s show:

Videos in emails lead to higher open rates from customers.

Sending videos engages the customer and drives action.

Videos that drive conversions should not be content tools. 

Videos make potential customers become advocates of the brand.

Connect with Matt:

Guest Contact Info

Twitter

@bonjoroapp

Instagram

@bonjoroapp

Facebook

facebook.com/bonjoroapp

LinkedIn

linkedin.com/company/bonjoro

Links Mentioned:

bonjoro.com

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543: Exit Rich Michelle Seiler Tucker, Seiler Tucker Incorporated

– The Sharkpreneur podcast with Seth Greene Episode 543 Michelle Seiler Tucker

Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds a M&AMI (Mergers & Acquisitions Master Intermediary) title and as a 20-year veteran in the M&A industry, she has a wealth of experience regarding buying, selling, fixing, and growing businesses. Her and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success. 

In addition to being featured in INC, Forbes, and USA Magazine, Michelle is a Keynote Speaker and makes regular radio and TV appearances on Fox Business News and CNBC. She has spoken alongside many prominent speakers: Eric Trump, Kathy Ireland, Mayor Rudy Giuliani, Donna Karen, Stedman Graham, Randi Zuckerberg, Steve Wozniak, and more. She is the Best-Selling Author of the book Sell Your Business for more than It’s Worth and has a new book coming out called Exit Rich.

Listen to this illuminating Sharkpreneur episode with Michelle Seiler Tucker about her new book, Exit Rich.

Here are some of the beneficial topics covered on this week’s show:

●    Today startups are having an easier time staying open than older businesses.

●    Businesses that make it over 5 years have a greater chance of failing.

●    COVID-19 has put over ten thousand restaurants out of busines.

●    Businesses need to innovate and market (AIM) to continue to be successful.

●    Consumers buying habits have changed dramatically thanks to Amazon.

Connect with Michelle:

Guest Contact Info

Twitter

@MSeilerTucker

Instagram

@michelleseilertucker

Facebook

facebook.com/michelletuckerinternational

LinkedIn

linkedin.com/in/michelleseiler

Links Mentioned:

exitrichbook.com

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542: Fast This Way Dave Asprey, Bulletproof

– The Sharkpreneur podcast with Kevin Harrington Episode 542 Dave Asprey

Over the last two decades Dave Asprey, the “Father of Biohacking”, has worked with world-renowned doctors, researchers, scientists and global mavericks to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance. Dave has personally spent over $2 million taking control of his own biology – pushing the bounds of human possibility all in the name of science, evolution and revolution.

The creator of the Bulletproof Diet and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products, Dave’s mission is to empower the entire globe with information and knowledge that unlocks the Superhuman in everyone at any age. The proof of these advancements are better sleep, energy, and expanded capacity for all. Be a better partner, parent, provider, and overall human being in every aspect of life. Be Proof. Be Bulletproof.

Through the Bulletproof Diet, Dave has maintained a 100-pound weight loss, improved his sleep cycles, and upgraded his brain, ultimately transforming himself into a better entrepreneur, a better husband, a better father, and overall better human being.

Listen to this illuminating Sharkpreneur episode with Dave Asprey about his new book Fast This Way.

Here are some of the beneficial topics covered on this week’s show:

●    Exercising more and eating less doesn’t help people lose weight.

●    Removing self-deception from your life allows you to grow prosperously.

●    Being well-fed allows people to manage their emotional responses.

●    Having tons of energy allows people to make time and make money.

●    Intermittent fasting produces a great ROI for people’s energy.

Connect with Dave:

Guest Contact Info

Twitter

@bulletproofexec

Instagram

@dave.asprey

Facebook

facebook.com/bulletproofexecutive

LinkedIn

Linkedin.com/in/asprey

Links Mentioned:

daveasprey.com

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From Optometrist to Multi-Million Dollars on Amazon

Dr. Travis Zigler, Eye Love

– The Sharkpreneur podcast with Seth Greene Episode 541 Dr. Travis Zigler

Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation.

Due to the success of Eye Love (over $4 million per year as of 2020), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Specializing in Amazon PPC, Dr. Travis blogs about Amazon PPC and selling on Amazon and also has a free Amazon PPC Masterclass.

Listen to this illuminating Sharkpreneur episode with Dr. Travis Zigler about making millions on Amazon.

Here are some of the beneficial topics covered on this week’s show:

●    Why focusing on the correct demographic can help your business grow.

●    How Amazon ads use a search-based query and you want to be at the top.

●    Why it’s vital to get your repeat clients to come back and buy again and again.

●    Why businesses must focus on their branding, so they show up in a search first.

●    How people should focus on serving their customers to get more engagement.

Connect with Dr. Travis:

Guest Contact Info

Facebook

facebook.com/groups/dryeyesupport

Links Mentioned:

eyelovethesun.com

eyelovecares.org

profitablepineapple.com

freehydrate.com

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540: Disrupting Fashion Abdul Ahmed, Adesso Man

– The Sharkpreneur podcast with Seth Greene Episode 540 Abdul Ahmed

Abdul Ahmed is one of the founders of Canadian Men's lifestyle brand Adesso Man which was founded in 2016 as a passion project to change the landscape of the men's fashion and lifestyle market. After working in the retail industry for a combined 15+ years, Abdul and his fellow founders - Ayaz and Lucas noticed the needs of the modern man were being ignored. While there were never many options for men, there was a significant gap in their hometown, Calgary. The outlets which existed offered few, extremely overpriced, options for the average buyer. It was at this time that the global economy had taken a turn for the worst, so the Adesso Man team dedicated themselves to providing more accessible options for men from all walks of life be it students or new graduates, or men looking to elevate their style. 

The brand and the founder's philosophies have since evolved towards a vision to change the way men feel about themselves through fashion and self-care. They believe that fashion, style and self-care are all meant to elevate self-confidence and self-esteem, while promoting self-expression and acceptance. Adesso Man was born to help men build confidence in themselves by designing and curating unique lifestyle products that stand out and elevate the way they look and feel. They also believe that their products and brand should create value for their customers by helping them get closer to their innermost desires, hopes and dreams, while providing a safe space for them to express themselves in any way they chose.

Abdul is a passionate entrepreneur who believes in a purpose-driven approach to business where the focus is creating meaningful change in people's lives through a transformational experience rooted in creating value for all his stakeholders and the community at large. His goal is to influence and change the way people feel about themselves through fashion and personal care - while also creating a community that values growth and personal development. Abdul is also a lifelong student and his interests include conversations around business philosophy, business strategy, marketing, personal development, spirituality and sports.

Listen to this illuminating Sharkpreneur episode with Abdul Ahmed about disrupting the fashion industry.

Here are some of the beneficial topics covered on this week’s show:

●    How finding a niche in the marketplace can lead to a successful business.

●    Why it’s important for businesses to learn how their customers shop online.

●    How getting in front of customers can lead to a company’s establishment.

●    Why it’s vital to build relationships with retailers so they supply your product.

●    How being a purpose driven brand allows companies to fulfill a bigger mission.

Connect with Abdul:

Guest Contact Info

Instagram

@adessoman

Facebook

facebook.com/adessoman

Links Mentioned:

adessoman.com

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539: Email Marketing for Ecommerce Adam Moody, Oasis Optimization

– The Sharkpreneur podcast with Seth Greene Episode 539 Adam Moody

Adam Moody creates & implements full sales funnel with continuous optimization and has generated 7+ figures from one sales funnel.

While Adam started out in the Marine Corps followed by degrees in physics in order to become an optical engineer, he found his calling in the intersection of analytical and design work: creating, building, and optimizing sales funnels profitably.

Adam now works with clients selling products in the $10 to $1000 range to implement sales funnels and email marketing to generate a large ROI and long-term partnerships. Adam also runs 2 of his own businesses in addition to working with a small number of clients.

Listen to this illuminating Sharkpreneur episode with Adam Moody about email marketing for ecommerce. 

Here are some of the beneficial topics covered on this week’s show:

Why people need a good sales funnel when launching a product.

How businesses need to be communicating with their clients frequently.

Why relationships are important between any business and its clients.

How sales emails can be revamped to be fun for the customer to receive.

Why business owners need to start sending sales emails if they aren’t.

Connect with Adam:

Guest Contact Info

Twitter

@oasisoptimize

Instagram

Facebook

facebook.com/Oasis-Optimization-686244404823239

LinkedIn

linkedin.com/in/jadammoody

Links Mentioned:

oasisoptimization.com

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538: Animated Explainer Videos Michael Cardwell, Digital Brew

– The Sharkpreneur podcast with Seth Greene Episode 538 Michael Cardwell

Michael Cardwell is the Founder and Creative Director of Orlando-based video production, animation, and design agency Digital Brew. Since launching his career, Michael has established himself as a talented, award-winning cinematographer and producer, personally winning 11 Emmy awards, nine Telly awards, and three ADDY awards. Michael was able to combine his film and business education into the continuing success of Digital Brew, which has won 16 Emmy awards as a company. The agency's client list includes companies like Amazon, Cisco, the Tampa Bay Buccaneers, and many others, earning Digital Brew a spot on Inc. magazine's 2019 list of the fastest growing privately held companies in America.

Listen to this illuminating Sharkpreneur episode with Michael Cardwell about animated explainer videos.

Here are some of the beneficial topics covered on this week’s show:

Why businesses and marketers need animated explainer videos.

How explainer videos work really well for businesses in the tech space.

How you can use animated explainer videos when live action isn’t in the budget.

Why animated explainer videos are a great way to help businesses grow.

How the video should be a conversation started, it doesn’t replace the conversation.

Connect with Michael:

Guest Contact Info

Twitter

@digitalbrew_co

Instagram

@digitalbrew

Facebook

facebook.com/digitalbrew.co

LinkedIn

linkedin.com/company/digitalbrew

Links Mentioned:

digitalbrew.com

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