“The fact is when we remember another’s name, they will automatically feel more valued and respected,” Nic writes at the beginning of Chapter 21 from Know This Do That.

Nic and Tarina discuss the power of connection and then immediately share their own failures at remembering people’s names.

One of the tips Nic uses is called word association. It’s a best practice he brings into Full Auto because knowing everyone’s name is a safety issue. Lanyards are a no-go.

When we choose to not remember someone’s name are we telling them, “I don’t care enough about you”? Nic takes responsibility for a couple of real life events where he did not care enough—and times when he has remembered and the effect it had on each of the people.

If you enjoy Nic and Tarina’s podcast and get something from listening to “all this Nic Bittle Crap,” please hit the like button, share it with a friend, or both. Your recommendation goes a long way in helping us reach more people.

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