Eye On Franchising

She Changed the Spray Tanning Game Forever / goGLOW Franchise Story


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Ready for a glo-up in business and beauty? đź’« In this episode of Eye on Franchising, meet Melanie Richards, the CEO & founder of goGLOW, the fastest-growing spray tan and skincare franchise in the U.S.

Melanie shares how she bootstrapped goGLOW from a $5,000 credit card into a multi-million dollar clean beauty brand with $663,000 AUV, 32% profit margins, and a celebrity fan base that includes Lady Gaga.

Discover how goGLOW is disrupting the sunless tanning industry, offering low-cost entry franchise options (as low as $30K all-in), and winning big in the booming anti-aging, skincare, and beauty franchise market.

If you're searching for:
âś… The best beauty franchise to own
âś… Low-cost franchises with high margins
âś… Women-led franchise brands
✅ Franchises in skincare, clean beauty, or anti-aging…
Then this episode is your masterclass.

Timestamps :
00:00 – Why goGLOW is the ultimate beauty franchise
01:05 – Meet Melanie Richards: Founder of goGLOW
02:35 – From maxed-out credit card to national brand
04:50 – COVID comeback & birth of the franchise concept
06:40 – goGLOW vs. old-school tanning booths
08:20 – The goGLOW origin story + first $5K investment
10:10 – What makes goGLOW different: smell, stickiness, science
12:00 – The skincare-powered spray tan revolution
13:45 – Franchise success metrics: $663K AUV, 32% profit
16:20 – Why goGLOWthrives in cold climates
18:00 – Dermatologist-recommended: The anti-aging angle
20:10 – Franchisee support systems and elite team building
23:00 – Ideal franchisee profile: Community-driven, beauty-forward
25:40 – $30K entry with salon suite startup model
28:10 – Patented overspray booth & clean beauty design
30:20 – Why Lady Gaga asked goGLOW to tour with her
32:30 – Melanie’s founder mindset: Frugal, fierce, focused
35:00 – Final founder wisdom: “Stay true. Stay relentless.”

🔔 Don’t forget to like, subscribe, and hit the bell for more real franchising insights from the biggest names in the game.

Ready to explore franchise opportunities? Click the link below to schedule a call with me—my services are FREE!

https://www.zorakle.net/assessment/welcome/ionfranchising

Discover the true stories of the hustle, heart, and innovation fueling franchises across the globe : https://www.youtube.com/@FranchiseRoadTrip

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Eye On FranchisingBy Lance Graulich

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