The Bottom-Up Revolution

Shelby Wild: Breaking Down Barriers to Local Food


Listen Later

Shelby Wild is a mom, a lifelong gardener, and executive director of Route One Farmers Market in her hometown of Lompoc, California, which she started in 2018 after her neighborhood farmer’s market closed.

As both a traditional farmer’s market and a nonprofit, Wild’s goal for Route One Farmers Market is to increase access and break down barriers to local food in California’s Lompoc Valley. The market runs every Sunday and is currently the sole market for 50 miles of the central coast of California that offers customers both EBT and Market Match.

Wild and her team strive to make the market a place that brings together the diverse communities that call Lompoc home. At the beginning of the COVID-19 pandemic, Wild led her market to be the first in the area to offer a produce bag for curbside contactless pickup for all customers, distributing hundreds of bags of local food for those under shelter-in-place restrictions. Last year, they launched the first ever mobile farmer’s market in Santa Barbara County, and just recently, Wild was honored as Woman of the Year by her local Chamber of Commerce at their annual awards banquet.

ADDITIONAL SHOW NOTES

Route One Farmers Market (website).

  • Shelby Wild (LinkedIn).

  • Tiffany Owens Reed (Instagram).

  • Check out Cold Coast Brewing Co., Dare 2 Dream Farms Homestead, and South Side Coffee Co.

  • Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Bottom-Up RevolutionBy Strong Towns

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    82 ratings


    More shows like The Bottom-Up Revolution

    View all
    the memory palace by Nate DiMeo

    the memory palace

    6,845 Listeners

    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,291 Listeners

    The Strong Towns Podcast by Strong Towns

    The Strong Towns Podcast

    419 Listeners

    99% Invisible by Roman Mars

    99% Invisible

    26,162 Listeners

    Explain It to Me by Vox

    Explain It to Me

    7,836 Listeners

    The Gray Area with Sean Illing by Vox

    The Gray Area with Sean Illing

    10,700 Listeners

    What Trump Can Teach Us About Con Law by Roman Mars

    What Trump Can Teach Us About Con Law

    3,974 Listeners

    Upzoned by Strong Towns

    Upzoned

    149 Listeners

    The War on Cars by The War on Cars, LLC

    The War on Cars

    905 Listeners

    Throughline by NPR

    Throughline

    16,043 Listeners

    The Last Archive by Pushkin Industries

    The Last Archive

    1,832 Listeners

    Volts by David Roberts

    Volts

    597 Listeners

    The Messy City Podcast by Kevin Klinkenberg

    The Messy City Podcast

    22 Listeners

    The Urbanist Agenda by Not Just Bikes

    The Urbanist Agenda

    175 Listeners

    The Climate Denier's Playbook by Climate Town

    The Climate Denier's Playbook

    294 Listeners