Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic. 

In this episode, Jim talks to Shelley about how Ulta Beauty was able to connect with consumers nationwide during the COVID-19 pandemic. She also talks about how the leadership team has been in touch more since COVID-19, and how Shelley's collaborative relationship with their CEO and CFO is fueling Ulta Beauty's success.

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