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In this episode we talk with Amos Schwartzfarb, managing director of Techstars Austin, and author of Sell More Faster about starting a business and "building belief by data."

We dive into the importance of basing decisions on data, Amos's W3 methodology for increasing the likelihood of repeatability in terms of business success, chat about how rock climbing is a good analogy for starting a business, and how impostor syndrome sometimes creeps in!

Bio 

Amos was born in the Bronx, NY and grew up in Fort Lee NJ. At a young age, Amos started seeking adventure and pushing limits. While attending college at the UMASS, Amos fell in love with rock climbing which brought him to Northern California in 1993 and eventually a job packing boxes for Shoreline Mountain Project. While there Amos helped turn an old school mail-order company into one of the first e-commerce companies which launched his career into the startup world. Shoreline later sold to Mountain Gear.

In 2015, he moved over to the investor side as Managing Director of Techstars in Austin. Now after over 70 seed stage investments including Scalefactor, Chowbotics, Storyfit, VanRobotics, Skipper, Helpberbees, Convey, Docstation and Allstacks, Amos has become one of the more active early stage investors, via Techstars Austin in all of Texas.

Amos is also the author of Sell More Faster - The Ultimate Sales Playbook for Startups. Amos wrote this book using his experience and network to create a guide to help every founder and startup sales leader in their quest to build a big and meaningful business. 

Shift by Alberta Innovates focuses on the people, businesses and organizations that are contributing to Alberta's strong tech ecosystem.