https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone

What does it actually take to build an ultra-luxury brand in the wedding industry?

Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today, she designs some of the highest-end weddings in the industry while taking on only a limited number of events each year.

In this conversation, Maxine shares how she transitioned from zoology to luxury floral design, why rebranding transformed her business, and how genuine networking created real momentum. We also talk about client experience, creative alignment, and why saying no is often the move that moves you forward.

This episode quietly reflects all three pillars of the Exposure Triangle: Work, Brand, and Network.

Follow Maxine on Instagram: https://www.instagram.com/maxowensdesign/

Check out Maxine's Website: https://maxowensdesign.com/

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

00:00 Introduction and Background

03:46 Maxine's Journey into Floral Design

06:14 Transitioning to a Luxury Floral Business

08:28 Building a Team and Expanding Services

10:57 Rebranding and Elevating the Business

13:56 Networking and Industry Connections

17:00 The Importance of Social Media and Branding

20:05 Overcoming Introversion in Networking

22:54 Advice for Aspiring Floral Designers

32:50 The Power of Mutual Benefit in Networking

36:51 Finding Your Niche in the Wedding Industry

39:59 Intentional Connections and Strategic Networking

46:56 Building Momentum and Confidence in Your Business

52:50 Understanding Minimums and Green Flags in Client Inquiries

01:05:19 Designing for the Camera

01:08:30 The Power of Collaboration

01:09:17 Building Genuine Relationships

01:10:49 Connecting with the Audience

01:11:22 The Future of Education in Floral Design

14 day free trial of Lemlii and 25% off by clicking here: https://john-bunn.com/lemlii

Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems.

In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently booked creative businesses. We unpack how Lemlii was built specifically for wedding filmmakers, how smart automations remove daily overwhelm, and why your client experience is shaped just as much by your backend as your films.

Through the lens of the Exposure Triangle, we explore how systems strengthen your work, create a more confident brand experience, and make you easier to trust, refer, and recommend. If you have ever felt buried in emails, scattered across platforms, or stretched thin managing leads, bookings, payments, and delivery, this conversation will show you a simpler, more focused path forward.

This episode is not about software. It is about building a business that runs with clarity, confidence, and intention.

Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

Chapter Markers

00:00 Why systems support Work, Brand, and Network

03:00 The story behind Lemlii and why it was built for filmmakers

05:57 What makes Lemlii different for wedding creatives

09:03 Automations that protect your time and creative focus

11:56 Designing a simple and powerful business experience

14:44 Elevating the client journey through delivery and communication

17:48 Listening to users and shaping the future of Lemlii

21:00 Final thoughts and how to build a more focused business

#weddingvideography #weddingphotography #shiftingfocuspodcast

https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone

In this episode of the Shifting Focus podcast, John Bunn sits down with Angela Shea, founder of Social Templates, to unpack how Instagram is really working heading into 2026. They talk burnout, mental health, authenticity, Reels, SEO, trial Reels, and how creatives can build consistency without letting social media run their lives. This is a practical, honest conversation about making Instagram part of your workflow, not the thing that drains it.

Try Social Templates free for your first month - http://socialtemplates.co/johnbunn

Promo code: JOHNBUNN

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

00:00 Introduction

03:01 Burnout and mental health

06:01 From photography to social media

09:07 Creating Social Templates

11:53 How Instagram is changing

14:51 Generating leads with Reels

18:11 Authenticity and personality

31:25 Organizing content for consistency

39:15 Using templates efficiently

47:16 SEO on Instagram

51:24 Trial Reels explained

01:01:37 Mastermind and collaboration

01:15:06 Ethics of remixing content

https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone

In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan.

This episode is special, because it is a live workshop I taught last week. Listen in as I record a live workshop to 50+ Wedding Professionals - I teach you how to get 'unstuck from the middle market' and I show you my new Exposure Triangle System - where I also now have a Mastermind Group that is open for enrollment. Want to learn more, hit the link at the top of the description

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

🎓 Free live training: Getting Unstuck from the Middle Market: https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck

👥 Free community + mastermind details: https://shifting-focus-with-john-bunn.circle.so/

Most wedding photographers and filmmakers don't feel "stuck" because they're failing.

They feel stuck because they're busy… and nothing is compounding.

In this episode of the Shifting Focus Podcast, I break down what the middle market really is, why so many talented creatives get trapped there, and what has actually helped me move out of it.

After filming over 500 weddings since 2007 and generating nearly $400,000 last year with fewer, higher-end weddings, I can tell you this: getting out of the middle market isn't about grinding harder. It's about shifting your focus.

In this episode, I introduce the system I've been building and living inside of: The Exposure Triangle.

A simple way to look at your business through three levers that determine whether you stay stuck or start breaking out.

We talk about:

• what the middle market really looks like

• why hard work alone stops working

• how experience and environment shape your ceiling

• why your work, brand, and network must align

• and how to start creating momentum that compounds

I also share the story behind how I repositioned my own business, what changed when I began focusing on higher-end experiences, and why I'm opening a new live mastermind designed to help creatives finally get unstuck.

If you've been busy but capped, improving but not advancing, or quietly frustrated even though things look "fine"… this episode is for you.

🎓 Free live training: Getting Unstuck from the Middle Market: https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck

👥 Free community + mastermind details: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

⏱️ CHAPTER MARKERS

00:00 Introduction & why this episode matters

04:26 What the middle market really is

12:19 The Exposure Triangle explained

20:40 Elevating your brand and client experience

27:46 Networking, compounding growth, and the mastermind announcement

Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck

Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/

In this video, I am showing you a peek BEHIND the curtain. I recorded this discovery call where the bride was only interested in video, and ended up booking me for both video and photo a week later. This booking was over $25k (I can't share the exact numbers due to privacy).

I don't look at these as 'sales calls' I look at them as 'discovery calls.' I am there to discover what they are looking for, and seeing if I am a good fit. I don't like being pushy, or making people feel like they have to buy something. So I don't do that.

Enjoy!

Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck

Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]m

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck

Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/

For the last two weeks on the podcast, we've been talking about a problem almost no one names.

The middle market.

Booked, but not confident.

Busy, but capped.

Improving, but still stuck.

In this episode, I finally show you the system that changed everything for me.

Not tactics.

Not hacks.

A structure that helped me see my business clearly, stop guessing, and start making decisions that actually moved the needle.

This is the same system I built and used last year as I moved out of the middle market and generated over $400,000 in bookings. It showed me why better work alone wasn't fixing it, where my business was leaking energy, and what actually deserved my focus.

If you've felt close but never quite breaking through, this episode will help you see why.

I'm also inviting you to a free live training called Getting Unstuck from the Middle Market, where I'll walk you through this framework live and help you identify what's actually holding your business back and what to focus on next.

Join the FREE training 'Getting Unstuck From The Middle Market" - https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck

Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

BIG announcement coming soon, be the first to know here: https://johnbunn.myflodesk.com/mentorship

In this episode of the Shifting Focus podcast, I'm talking directly to creatives who feel stuck in the middle market.

You're booking work.

You're busy.

Your craft is improving.

But something still feels off.

In this episode, I break down why some creatives eventually break out while others stay stuck for years. Not because of talent. Not because of luck. But because of how they respond to being stuck.

I share what the middle market actually is, why it's such a dangerous place to live, and the difference between chronic pain and acute pain in business. We talk about the patterns that quietly keep creatives capped, the choices that create real momentum, and what it personally cost me to move out of the middle and into a calmer, higher-value season of business.

This is not a tactics episode.

This is a clarity episode.

And it sets up next week's conversation, where I'm going to break down the framework that made growth repeatable for me.

If you've ever thought "I'm close" but nothing seems to tip, this one's for you.

Today's Sponsor

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

00:00 Welcome to Shifting Focus

02:15 Why my life and business feel different now

06:05 What the middle market actually is

10:42 Why the middle market is so dangerous

14:30 The patterns that keep creatives stuck

18:10 Why some creatives break out and others don't

22:05 Busy vs intentional decision making

25:40 Chronic pain vs acute pain in business

30:05 What acute pain actually looked like for me

34:10 From volume to higher value bookings

37:10 Same revenue, less than half the work

39:10 What's coming next and the framework ahead

You are first on the list to know when you click here: https://johnbunn.myflodesk.com/mentorship

So many creatives are doing everything "right" and still feel stuck.

They're talented. They care deeply. They work hard.

Yet year after year, their business looks mostly the same.

In this episode of the Shifting Focus podcast, John Bunn reflects on the past year and shares his vision for 2026. He talks honestly about the role rest and reflection played in gaining clarity, why the middle market is the most dangerous place for creative businesses, and why talent alone is rarely the problem.

Most education in the wedding industry is built for beginners. But what happens when you're no longer new and still not where you want to be?

This episode breaks down why so many capable creatives get stuck in the middle market, how misunderstanding your audience keeps you there, and why strategy matters more than effort at this stage. John also shares why he's launching a new mastermind focused specifically on helping creatives build a clear plan, get unstuck, and move forward with confidence.

If you've ever felt like you're working hard but not making the progress you expected, this episode is for you.

Today's Sponsor: ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship

In this episode of Shifting Focus, John Bunn sits down with Leslee Layton, an Oklahoma based photographer and filmmaker who added photography to her brand after spending over a decade as a videographer.

Leslee shares what it actually looked like to step into photography without starting over, how she worked through imposter syndrome, and why waiting until you feel ready is often the thing that keeps creatives stuck. They talk about navigating pricing differences between photo and video, building trust with planners and clients, and why genuine relationships matter more than chasing growth hacks.

This conversation is honest, practical, and encouraging for photographers and filmmakers who feel the pull to evolve creatively while protecting what they have already built.

Leslee Layton Website - https://lesleelayton.com/

Leslee Layton Instagram - https://www.instagram.com/lesleelayton/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters

00:00 Introduction to Leslee Layton

04:15 Adding photography after 10 years in video

08:41 Building confidence in a new creative lane

11:04 Learning curves and staying humble

15:09 First weddings as a photographer

20:07 Pricing photography versus videography

24:20 Networking with planners and vendors

31:40 Early challenges and mindset shifts

34:03 Building a portfolio and client trust

37:36 Genuine relationships over algorithms

40:20 Working through imposter syndrome

42:36 Expanding creativity without starting over

46:24 Mentorship and sustainable growth