Shifting Focus with John Bunn

The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience

Chris J. Evans went from photographing more than 100 weddings a year on Maui to building an international destination photography brand where multi-day wedding collections now start between $35,000 and $50,000.

But that transformation didn't happen simply because he became a better photographer.

In this episode of Shifting Focus, Chris and I break down the decisions that changed the trajectory of his career: getting clear on what made his work different, intentionally building a fashion-forward brand, raising his prices, investing in the right rooms, and developing genuine relationships with planners and other people who could open new doors.

Chris shares how attending his first Engage introduced him to an entirely different level of the wedding industry, how he rebuilt his network after moving from Maui to California at the beginning of COVID, and how one relationship eventually led to photographing Robin Roberts' wedding and opportunities around the world.

We also talk about what happens after you've already built a successful career. Chris shares why refinement matters more than constantly reinventing yourself, how he's adapting his imagery for a new generation of clients, and why today's couples don't just want to see what a wedding looked like. They want to feel what it felt like.

If you're trying to move into a new market, raise your prices, strengthen your brand, or get into rooms that feel one level above where you are today, this conversation is packed with perspective on what that progression actually looks like.

Learn more about Chris J. Evans:

Website: https://chrisjevans.com/

Speaking & Education: https://chrisjevans.com/speaking

Instagram: https://www.instagram.com/chrisjevansphoto

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle

For one year, I've been building the Shifting Focus podcast from the ground up.

In this episode, I'm reflecting on everything that led to this moment, from launching How to Film Weddings back in 2018 to making the difficult decision to walk away and start over with a brand new vision.

I share the highs, the failures, the uncertainty, the lessons, and why I believe taking uncomfortable steps is often the only way to build something meaningful. If you've ever wondered why I made the transition, what happened behind the scenes, or what I've learned over nearly 500 podcast episodes, this is the story.

Whether you're a wedding photographer, filmmaker, or creative entrepreneur trying to get unstuck from the middle market, I hope this episode encourages you to keep showing up, stay consistent, and trust the process.

Thank you for being part of this first year of Shifting Focus. I truly couldn't have done it without you.

If this episode resonated with you, I'd love to hear from you. Send me a DM and let me know what part of your own journey you're in. And if you know someone who needs this message, share this episode with them.

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Mastermind Waitlist: https://john-bunn.com/exposure-triangle

Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience

In today's episode, I break down 3 ways to identify your ideal buyer.

- Why it matters in the first place

- Practical ways to know who is the right fit for you, and more importantly who you should say NO to

- A deep dive into how it has helped me push past the $50,000 mark for my work

Stop doing what everyone else is doing, and start building the life you want. Be sure to comment below and say hello!

As I mentioned there are a few tickets left for the Shifting Focus Experience (linked above), and I am opening up The Exposure Triangle Mastermind Group soon too! Thanks for the support, let's keep growing together.

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

🎯 Join the Exposure Triangle Mastermind Waitlist:

https://john-bunn.com/exposure-triangle

🎟️ Learn more about The Shifting Focus Experience:

https://john-bunn.com/the-shifting-focus-experience

What does a $60,000 wedding booking actually look like?

In this episode, I'm taking you behind the scenes of the biggest booking of my career and breaking down exactly how it came together.

I'll walk through what was included, how the relationship started years before the contract was ever signed, why the planners and family trusted me, and the small decisions that ultimately led to a premium booking.

This isn't an episode about charging more overnight. It's about becoming the kind of business that naturally attracts premium clients.

In this episode, you'll learn:

• What was actually included in a $60K wedding booking

• Why premium clients buy differently than middle market clients

• How networking created an opportunity years in the making

• Why trust mattered more than price

• How the Exposure Triangle of Work, Brand, and Network came together to make this booking possible

• Practical lessons you can apply to your own business, no matter what you charge today

If you're ready to get unstuck from the middle market, this episode is for you.

Premium bookings aren't something you chase. They're something you build.

If you enjoyed this episode, I'd love for you to leave a rating and review. It helps more wedding photographers and filmmakers discover the show.

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

What does it actually take to build a photography brand that commands $50,000 weddings?

This week on Shifting Focus, John sits down with Danilo & Sharon, an ultra luxury wedding photography team based in Europe whose work has become synonymous with some of the world's most exclusive celebrations.

Together, they unpack the journey from building a successful business to creating a brand that attracts extraordinary clients around the globe. They discuss what separates luxury from ultra luxury, how intentional branding influences every client interaction, and why trust, reputation, and consistency matter far more than simply creating beautiful work.

From building an internationally recognized brand to earning the trust of high-end clients, Danilo & Sharon share the mindset shifts, business decisions, and long-term strategies that helped them reach the top of the luxury market.

If you're a wedding photographer, filmmaker, or creative looking to get unstuck from the middle market, this conversation offers a behind-the-scenes look at what it really takes to build a brand that people don't just admire, but actively seek out.

Connect with Danilo & Sharon:

Website:

https://www.daniloandsharon.com/

Instagram:

https://www.instagram.com/daniloandsharon

YouTube:

https://www.youtube.com/@daniloandsharon

Shifting Focus is the podcast for wedding photographers, filmmakers, and creative entrepreneurs who want to build better work, stronger brands, and meaningful relationships that lead to premium opportunities.

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Try WedTrack FOR FREE: https://wedtrack.app/?ref=shiftingfocus

Success in the wedding industry isn't just about creating incredible work. It's about becoming someone people trust.

In this episode of the Shifting Focus Podcast, I sit down with Justin Roth to unpack one of the most unique careers in the wedding industry. In just a few years, Justin went from picking up a camera after COVID to becoming one of the most sought-after second shooters in the luxury wedding world, working alongside some of the biggest names in wedding filmmaking at incredible weddings across the globe.

We dive into what actually makes an exceptional second shooter, why relationships consistently open more doors than talent alone, and the professionalism that separates vendors who get invited back from those who don't.

Justin also shares the story behind Wed Track, the wedding timeline app that has completely changed the way I manage wedding days. I've been using it for months now, and it has become one of my favorite tools for staying organized on wedding weekends.

Whether you're a photographer, filmmaker, planner, content creator, or any wedding professional looking to elevate your career, this conversation is packed with practical advice that will help you build stronger relationships, earn more trust, and create more opportunities.

Guest Links

Justin Roth Media

https://www.instagram.com/justinrothmedia/

Wed Track

https://www.wedtrack.app

Wed Track Instagram

https://www.instagram.com/wedtrack

Mentioned in this Episode

Adam Grumbo

https://instagram.com/adamgrumbo

Peyton Frank

https://instagram.com/peytonfrank

If you enjoyed this episode, be sure to subscribe to the Shifting Focus Podcast and leave a review. It helps more wedding professionals discover the show, and I truly appreciate your support.

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

CHAPTERS

00:00 Introduction

01:43 Meet Justin Roth

03:00 From COVID to Wedding Filmmaking

09:18 Why Second Shooting Opens Doors

12:11 Building Relationships That Last

21:24 Why Luck Favors Preparation

25:19 The Mindset of a Great Second Shooter

31:19 Behind the Scenes of a Vogue Wedding in Italy

40:41 What Second Shooters Can Actually Earn

43:16 Building a Six Figure Career as a Second Shooter

45:40 The Code of Conduct Every Second Shooter Should Know

53:47 The Story Behind Wed Track

01:00:37 How Wed Track Simplifies Wedding Days

01:05:46 What's Next for Wed Track

01:06:23 Final Thoughts

THE SHIFTING FOCUS EXPERIENCE: https://john-bunn.com/the-shifting-focus-experience

In this episode of Shifting Focus, I sit down with photographer, educator, and creative powerhouse Chloe Ramirez for one of my favorite conversations we've had about creativity.

While Chloe is known for her incredible lighting and artistic portraits, this conversation isn't really about lighting. It's about becoming the kind of artist people can't replace.

We talk about why creativity is a muscle that has to be trained, how to stop apologizing for your unique style, and why the more authentically you show up, the more valuable your work becomes.

Chloe also shares her journey from school photography to becoming one of the most recognizable creative voices in wedding photography, how she built relationships that fueled her business, and why feeding your creative soul is one of the best investments you can make—not just for your art, but for your career.

If you've ever felt creatively stuck, struggled to find your own style, or wondered how photographers build brands that command premium prices, I think you're going to love this conversation.

Connect with Chloe Ramirez Education Website: https://chloeramirezeducation.cominstagram.com/chloeramirezphoto Podcast: https://open.spotify.com/show/6y6aOwo3qjgPgdqaNAAehL?si=25c786065079498d Photography Website: https://www.chloeramirezphoto.com IG: https://www.instagram.com/chloeramirezphoto Free Lighting Gear Guide: https://chloeramirez.podia.com/lighting-gear-guide Afraid of the Dark: Intro to Off-camera Flash: https://chloeramirez.podia.com/afraid-of-the-dark Profoto A2 Core Stills Kit: https://bit.ly/4ecIFiA

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters

00:00 – Meet Chloe Ramirez

03:10 – From school portraits to wedding photography

05:54 – Balancing creativity and business

08:51 – Where creative inspiration comes from

12:06 – Building trust and networking with planners

14:57 – Developing a style that attracts the right clients

18:00 – Creativity is a muscle

20:56 – Why authenticity matters more than perfection

23:56 – Creative exercises that will make you a better artist

27:00 – Dealing with rejection and building resilience

32:31 – Building trust through your work and relationships

34:04 – How Chloe developed her signature style

39:00 – Mastering lighting without losing creativity

46:14 – Transitioning into education

50:09 – Building community and teaching others

54:57 – Why Chloe started her podcast

The Shifting Focus Experience - https://john-bunn.com/the-shifting-focus-experience

For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually discovering what kind of business they actually wanted to build.

In this episode of Shifting Focus, we dive into the real story behind Film & Fable. We talk about the early hustle years, finding their ideal clients, refining their brand, navigating life as new parents, charging higher prices with confidence, and learning that success isn't about saying yes to everything. It's about building a business that aligns with the life you want to live.

This conversation is packed with practical wisdom for wedding filmmakers, photographers, and creative entrepreneurs who are trying to find clarity in their business and create a brand that feels intentional.

Connect with Jack & Alyssa

Website:

https://www.filmandfable.com/

Instagram:

https://www.instagram.com/filmandfableco

Join The Exposure Triangle

https://theexposuretriangle.com/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

The Shifting Focus Experience 10/27 and 10/28 - http://john-bunn.com/the-shifting-focus-experience

Starting a wedding filmmaking business during a global pandemic sounds a little crazy.

CHAPTERS

00:00 Introduction to Jack and Alyssa

04:50 Starting a Business During a Pandemic

07:43 The Hustle of Wedding Videography

10:44 Navigating Early Challenges and Learning

13:47 The Impact of Family on Business Decisions

16:52 Refining Their Brand and Clientele

19:51 Finding Their Unique Style and Process

22:41 Building Core Values and Ideal Clientele

25:39 Evolving Business Strategies and Pricing

28:25 The Importance of Community and Mentorship

35:57 Overcoming Pricing Mindset Hurdles

37:15 Building Confidence in Pricing

39:39 Finding the Right Market Position

41:43 The Evolution of Business Confidence

43:11 Current Business Landscape and Future Goals

46:40 Balancing Family Life and Business

52:00 Advice for New Entrepreneurs

55:18 The Heart of Service in Business

#weddingvideography #weddingphotography #shiftingfocuspodcast

Shifting Focus Experience 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience

John Bunn Films Experience: https://johnbunn.bridengroom.video/

In today's Episode, I break down something that I think most of us struggle with... OUTSOURCING. Not just our edits, but outsourcing in general. Buying back your time is so important to your business health, mental health, and creative health. Most of us have the wrong idea of what outsourcing is, so in today's episode I break down my thoughts.

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Shifting Focus Experience - October 27 & 28 - https://john-bunn.com/the-shifting-focus-experience

What does it actually take to build a photography brand that consistently attracts premium clients?

In this episode of Shifting Focus, I sit down with wedding photographer Miranda Anderson to talk about the decisions, risks, and strategic moves that helped her grow from second shooting weddings to building a highly sought-after photography business.

We discuss the power of social proof, how one wedding can completely change the trajectory of your career, why networking still matters more than most people realize, and how small improvements compounded over time can create massive growth.

If you're a photographer, filmmaker, planner, or creative entrepreneur looking to elevate your work and attract better opportunities, this conversation is packed with practical takeaways you can apply immediately.

Early Access Photographer Profitability Model : https://mirandandersonphoto.myflodesk.com/pricingmodel

Connect with Miranda Anderson

Website: www.mirandanderson.com

Instagram: www.instagram.com/mirandaanderson

Join The Exposure Triangle: www.theexposuretriangle.com

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters

00:00 Introduction to Miranda Anderson

07:19 Living the Dream: A Wedding Photographer's Life

10:26 The Journey Begins: From High School to Wedding Photography

13:07 Building a Business: The Importance of Education and Experience

16:27 Navigating Challenges: Quitting School and COVID-19

19:22 The Power of Social Proof: Getting Published

22:05 The Impact of a Single Wedding on a Career

25:16 Strategic Growth: Expanding Services and Locations

28:07 Taking Risks: The Banff Styled Shoot Experience

35:01 Shifting Focus: Embracing Change and New Opportunities

39:09 Networking: Building Relationships for Growth

40:28 Fine-Tuning Your Craft: The Journey of Improvement

47:48 Navigating Pricing Strategies: Finding Your Worth

57:50 Profitability Model: Understanding Your Business

01:03:37 Embracing Discomfort: The Path to Growth

01:04:23 Wrap-Up and Key Takeaways