The mortgage is a hard business and it will continue to be hard. You need to condition your brain and be prepared for it. Jen Du Plessis talks with today’s guest Shashank Shekhar about being committed and shifting your mindset to succeed in the mortgage business. Shashank is a regular on the speaking circuit, with frequent keynote talks at mortgage, real estate, and small business events. In this episode, he talks about niche marketing, understanding your audience, and keeping the long game that will keep sustainability. Most importantly, he shares his secret in personal development. It’s not a tool or a strategy or a technique, but a fundamental shift in your mindset. He dives deep into this and helps us understand how we can create value while being our truest selves.

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