Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.

Seth Godin joins Alex in this week's Path for Growth conversation to talk about creative work, authenticity, how to find your ideal customer, and his newest book The Practice.

Seth is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.

Seth's book the practice can be found at: www.trustyourself.com

You can also subscribe to Seth's blog at: www.seths.blog

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If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.