Coin Stories with Natalie Brunell

Shirish Jajodia: Inside Strategy's $70 Billion+ Bitcoin Treasury


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In this episode of Coin Stories, Natalie Brunell is joined by Shirish Jajodia, Corporate Treasurer and Head of Investor Relations at Strategy. In this episode:

  • How investor relations is evolving in the digital asset era
  • What investors really care about when evaluating Bitcoin companies
  • The challenges and opportunities of managing a Bitcoin treasury
  • Does MSTR move Bitcoin's price when it buys?
  • Why fair value accounting matters for corporate Bitcoin adoption
  • Shirish Jajodia's outlook on Bitcoin-backed credit products and corporate treasuries

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Coin Stories is powered by lead sponsor Gemini. Invest as you spend with the Gemini Credit Card. Sign up today to earn a $200 intro Bitcoin bonus. The Gemini Credit Card is issued by WebBank. See website for rates & fees. 10% back at golf courses is available until 9/30/2025 on up to $250 in spend per month. Learn more at https://www.gemini.com/natalie

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Coin Stories is powered by Bitwise. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com

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Coin Stories is powered by Bitdeer Technologies Group ($BTDR), a global leader in Bitcoin mining and high performance computing for AI. Learn more at https://www.bitdeer.com

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Natalie's Bitcoin Product and Event Links:

  • Secure your Bitcoin with collaborative custody and set up your inheritance plan with Casa: https://www.casa.io/natalie
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  • Master your Bitcoin self-custody with 1-on-1 help and gain peace of mind with the help of The Bitcoin Way: https://www.thebitcoinway.com/natalie
  • For easy, low-cost, instant Bitcoin payments, I use Speed Lightning Wallet. Get 5000 sats when you download using this link and promo code COINSTORIES10: https://www.speed.app/sweepstakes-promocode/
  • Earn passive Bitcoin income with industry-leading uptime, renewable energy, ideal climate, expert support, and one month of free hosting when you join Abundant Mines at https://www.AbundantMines.com/Natalie
  • Bitcoin 2026 will be here before you know it. Get 10% off Early Bird passes using the code HODL: https://tickets.b.tc/event/bitcoin-2026?promoCodeTask=apply&promoCodeInput=
  • Protect yourself from SIM Swaps that can hack your accounts and steal your Bitcoin. Join America's most secure mobile service, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie
  • Your Bitcoin oasis awaits at Camp Nakamoto: A retreat for Bitcoiners, by Bitcoiners. Code HODL for discounted passes: https://massadoptionbtc.ticketspice.com/camp-nakamoto

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This podcast is for educational purposes and should not be construed as official investment advice.

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Coin Stories with Natalie BrunellBy Natalie Brunell

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