Gareth Price is a senior planner at JWT/WundermanThompson in London. He won the 2017 IPA President’s Prize and the Advertising category in the 2018 WPP Atticus Awards for his IPA Excellence Diploma thesis, Thinklong, which outlined a seven-point plan to tackle short-termism in marketing. So we decided to talk about writing about strategy.

Topics include:

- The IPA Excellence Diploma

- Short-termism and Gareth's thesis about why people don't think long

- Writing about strategy - why even do it?

You can find Gareth here https://twitter.com/G_Price

P.S. There are minor glitches in my questions - well, the sound of my questions. But Gareth's audio is 100%.

 

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New book "Strategy Is Your Words" out soon.