Candice Lim is joined by Wall Street Journal reporter Ann-Marie Alcántara to discuss #KindleTok’s rise among millennials and Gen-Z. 17 years ago, Amazon released the Kindle as a tech device that seemed to resonate as a nerdy, bookworm gadget. But it’s now become Tiktok’s must-have accessory to complete the cozy, girly pop lifestyle. With Black Friday coming up, ICYMI is breaking down the rise of the Kindle, the pushback on #KindleTok, and how the pandemic may have contributed to a new generation of gooseneck stand-obsessed Kindle devotees.

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario and Candice Lim, with production assistance from Alexandra Botti and Kat Hong.

Learn more about your ad choices. Visit megaphone.fm/adchoices