Irish farmers have welcomed a proposed restriction on using terms like “sausage” and “burger” for vegan products, arguing that such labels can mislead consumers and unfairly borrow from traditional meat branding. They see this as a “cynical” marketing tactic by plant-based producers.

However, vegan advocates argue these terms simply describe the product’s shape or style, not its ingredients, and help consumers understand how to use them. The debate highlights ongoing tensions between the meat industry and the growing plant-based sector.

Joining Andrea to discuss is Deputy President of the Irish Creamery Association and Milk Supplier Association and Chair of the National Dairy Council, Eamon Carroll, Chef at vegan and vegetarian restaurant Glas in Dublin, Malte, Political Editor of the Irish Farmers Journal, Pat O’Toole and more.

Image: Beyond Meat