Show Up and Be Heard

Season 1, Episode 8: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about how to use Instagram Highlights to their full potential.

I explore the must-have highlights for any business, tips on making them visually appealing, and strategies to keep them fresh and engaging, so that you can turn your Instagram profile into a powerful tool for conversion, ensuring your core content stands out and attracts the right audience.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. What Instagram Highlights are and how to use them
2. The essential and optional Instagram Highlights every business should have
3. Top tips to optimise your Instagram Highlights for engagement and sales

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Check out Becci's 'Start Here' Highlight

Check out Becci's 'FAQs' Highlight

Check out Becci's 'Kind Words' Highlight

Check out Becci's 'My Services' Highlight

Check out Becci's 'Freebies' Highlight

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 Introduction to Instagram Highlights

03:15 The Benefits of Using Highlights

05:31 Essential Highlight: Start Here

07:27 Essential Highlight: How to Work with Me/Buy from Me

10:14 Essential Highlight: FAQs

13:34 Optional Highlights

26:24 Don't Apologise for Posting Highlights

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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How to create a brand for your business, with Katie Caldwell

Season 1, Episode 7: Show Up and Be Heard

Today’s episode of the podcast is an interview with the fabulous Katie Caldwell.

In this episode, we talk all about what branding actually is and how to get started with creating a brand for your own business.

We also dive into why being clear on your values is so important and Katie gives some incredibly helpful tips around how you can do it yourself, if you're not in a position to outsource yet.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. The process of brand development and how to clarify the 'What,' 'Who,' and 'How'
2. Practical tips and advice for creating a brand strategy for your business
3. Platform, app and tool recommendations to help you create your own brand and build your own website

Katie is the founder of award winning London based design studio Geek Boutique Design.

Over the past 8 years she's helped over 200 businesses define and perfect their visual and digital presence and helped them to elevate their brand and website to that all important next level.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Katie on Instagram or LinkedIn

Take Katie's FREE Brand Archetype Quiz

Download Katie's FREE Website Planner

Check out Coolors to help you pick your brand colours

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 The Journey to Business Ownership: Finding Alignment with Values and Lifestyle

09:32 Beyond Visual Identity: Understanding the Emotional Impact of Branding

28:24 The Process of Brand Development: Clarifying the 'What,' 'Who,' and 'How'

34:27 Practical Guidance for Brand Strategy: Insights from Katie

37:13 Considerations for DIY Branding and Website Creation

53:25 Brand Consistency and Differentiation

01:00:43 Platform Recommendations for Website Building

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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Season 1, Episode 6: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about the importance of a well created Instagram bio, including some simple, actionable tips that you can go away and do right now.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. Why your Instagram bio is like your digital business card
2. 5 simple tips that you can go away and action right now
3. How to strike the right balance between professional and personal

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

What Becci's 'Link in Bio' page looks like

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 Crafting the Perfect Instagram Bio

02:24 The Power of a Profile Photo

06:36 Setting Yourself Apart

08:35 Guiding Your Audience with a Call to Action

11:49 Organising Multiple Links

13:29 Optimising Highlights and Pinned Posts

SUPPORT THE SHOW:

If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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Season 1, Episode 5: Show Up and Be Heard

Today’s episode of the podcast is an interview with the wonderful Ange Lyons.

In this episode we explore our thoughts on networking, time management, and the tools that keep our businesses organised.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. The systems we use to stay organised in business
2. The community groups that we wouldn't be without
3. The Customer Relationship Management tool Ange has fallen in love with

Ange is a British-born East Londoner, with West Indian parents from the Windrush generation.

She studied product design at Central Saint Martins and began her design career in graphic design over 20 years ago, and founded her business Lyons Creative 12 years ago.

She offers graphic design services to multiple industries, which include corporates – insurance and finance, publishing houses, charities and freelancers.

This ensures she has a variety of work and keeps her skillset diverse. She is also the creative lead of Freelancer Magazine and loves every minute of it.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Ange on Instagram or LinkedIn

Sign up to Ange's newsletter

Find out more about Moxie, the Customer Relationship Management tool mentioned in today's episode

Check out the communities run by Being Freelance and Digital Women, The Business Allotment and Inclusion

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

03:11 Tips and advice for staying organised

06:23 Developing Organisational Skills

09:39 The Benefits of Networking

13:21 The Search for a CRM System

19:58 Streamlining and Automating Tasks

23:08 Time-saving with Asana

26:08 Being a Business Owner

29:26 Understanding the Impact of Decisions on Finances

33:11 The Benefits of Using Excel

36:14 Finding the Right Scheduler

39:18 The Value of Professional Design

42:34 Starting with a Basic Website or Landing Page

46:08 The Role of Contracts

47:08 Adapting and Evolving Processes

47:12 Being Freelance and Digital Women

47:21 The Power of Inclusion and Community

47:59 Learning and Sharing in the Industry

SUPPORT THE SHOW:

If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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The truth about Imposter Syndrome and self-doubt, with Laura Bremner

Season 1, Episode 4: Show Up and Be Heard

Today’s episode of the podcast is an interview with the brilliant Laura Bremner.

In this episode, we talk all about the origins of imposter syndrome, and strategies for overcoming self-doubt and fear of failure.

We also dive into the impact of learned responses on our behaviour, the concept of EMDR therapy and the importance of staying in our own lane in business and life.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. The origins of Imposter Syndrome and the cultural impacts it has had
2. Strategies for overcoming self-doubt that you can go away and implement now
3. An understanding of how the brain works, when it comes to self-doubt and fear of failure

Laura is an Occupational Therapist, EMDR Practitioner and Well-being Coach, a mum of two girls, owner of a cat and a husband!

She is the director of LB Therapy which specialises in supporting stressed out women who are stuck in autopilot to get a break from the relentless exhaustion that comes from being overloaded, overwhelmed and overcompensating their whole life.

Laura guides women to find their version of freedom and fulfilment in life with clear, practical strategies that make lasting changes. With 17 years of clinical experience she uses a wide range of modalities, and personal experience of being 'in the trenches' with you, to help you figure out what needs to change and how to change it!

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Join Laura's free 'Making Me Matter' Facebook group

Check out Laura's website

Connect with or follow Laura on Facebook, Instagram or TikTok

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 The Journey to Business Ownership and Overcoming Burnout

05:57 The Origins of Imposter Syndrome and Cultural Impact

12:04 Investing in Oneself and the Importance of Inner Work

22:58 Strategies for Overcoming Self-Doubt and Building Self-Worth

29:35 Understanding Self-Doubt and Fear of Failure

32:25 The Power of EMDR Therapy

53:47 Staying in Your Own Lane: Business and Life

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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Season 1, Episode 3: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about my BOSS Framework, that was designed to help you simplify your content, show up and be heard on your socials.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. What the framework is and how you can apply it to your business
2. The importance of boundaries on social media and how to set them
3. The key part of engagement on social media that you're probably forgetting

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Read this podcast in blog format

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 Introduction and Explanation of the Boss Framework

02:48 Boundaries

08:23 Optimising for Engagement

11:12 Showing Off

13:59 Selling Often

SUPPORT THE SHOW:

If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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Season 1, Episode 2: Show Up and Be Heard

Today’s episode of the podcast is an interview with the fantastic Suzanne Frear.

In this episode we chat all about what showing up in our business looks like for us, and our top tips for doing it with confidence.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. How to overcome the fears and doubts you have about showing up
2. How to motivate yourself on the days you just don't feel like doing it
3. The mindset shifts we have had, that has helped us to show up in our business

Suzanne Frear is an expert in creative Copywriting and messaging that connects.

She has the unique gift of taking her clients’ ‘brain dump’ and crafting it into bright, shining copy that grabs the attention of the reader and holds it. She’s on a mission to rid the world of bland, boring jargon, in its place bringing bold, brilliant copy that really hits the beaver on the nose!

Suzanne works with clients across the globe, from VIP entrepreneurs to change-making non-profits, always bringing her insightful talents and professional approach to every brief.

Having lived in Germany and America, Suzanne is now settled in Warwickshire in the UK, she is a magazine columnist, regular podcast guest, experienced group trainer and is currently working on her own fiction novel.

In her spare time she’s an avid reader, walker, swimmer and joker – recognised far and wide for her loud belly laugh and snort.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Suzanne on Instagram or LinkedIn

Visit Suzanne’s website for lots of fabulous resources to help you take your copy from ‘meh’ to ‘AMAZING’!

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

03:03 Showing Up in Your Business

06:08 Overcoming Fears and Doubts

09:50 The Power of a Supportive Community

13:50 Celebrating Your Achievements

25:40 Believing in Yourself and Having a Positive Mindset

32:38 The Power of a Supportive Community

35:03 Focusing on the Next Step and Smaller Goals

38:27 Not Being Defined by Others' Opinions

SUPPORT THE SHOW:

If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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Season 1, Episode 1: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about why it is important to show up on social media.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. The benefits both you and your business will get from showing up on social media
2. Why not being on social media can raise red flags for potential clients or customers
3. How social media can lead to customer loyalty and repeat business

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Read this podcast in blog format

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

02:19 Building Credibility and Brand Awareness

06:56 Building Know, Like, and Trust

09:46 Generating Leads and Sales

13:24 Staying Ahead of Your Competitors

15:13 Building a Community

21:17 Showcasing Your Success Stories

23:34 Tips and Advice for Navigating Social Media

SUPPORT THE SHOW:

If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

Tap to download

Welcome to Show Up and Be Heard, launching on 10th June 2024!

Hosted by Becci, founder of Be Heard Socials, this show is a mix of short bite-sized episodes to help you navigate your way through marketing your small business on social media with confidence, authenticity, and balance and interviews with incredible women who are on a mission to support each other and normalise the highs and lows of being a woman, a Mum and a small business owner.

So, if you want to cut through the noise and BS and get practical, actionable advice tailored specifically to make social media marketing accessible and easy to understand for businesses that can't afford to outsource, or who don't have the teams required to implement most of the advice given to them or if you want to be part of a supportive community where women entrepreneurs can feel connected and inspired to achieve their dreams - then this is the podcast for you!

Subscribe now and say yes to succeeding in business and achieving our dreams, all whilst prioritising self care and sustaining good mental health.