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Uma abordagem informar e indireta sobre a contabilidade e a ética na profissão

Science

A importância do conhecimento do código de Ética pelo profissional contábil.

Código de Ética contábil

Código De Etica Contabil

Welcome! Thank you for choosing to listen to Eliashib Power Ministries (EPM)! Over the next several weeks we will bring content that is educational in nature regarding African-American History, Race, and Racism...  
 Eliashib Power Ministries is a ministry dedicated to prayer, deliverance, and commu...

News

Relationships

Government

Documentary

News Commentary

Self-Improvement

Hello Friends!  
 Thank you for your prayers, patience, and understanding. We will be back more consistently in May. We have not ceased to pray for you all and work toward coming back on the air. We look forward to getting back on track!  
 Thank you! 
 EPM 

See You In May 2021

It has been a very unusual year, to say the least. Today is 12/31/20, the last day of the year for 2020. Some of us are so happy to leave 2020 behind. What happened this year? What should we do? 
 No matter what you have faced in your personal struggles this year, God loves you and Jesus is still there for you. he is the good shepherd...   
 Happy New Year,  
 EPM

Re-Educating America on Race and Racism: New Year's Eve 2020 Review

It's day 2 of counting votes in America. President Trump and Vice President Biden are locked in a heated contest for the White House. 
 Our father is STILL in HIS house so don't despair! Pray and expect God to handle this!  
 Love, 
 EPM

Re-Educating America on Race and Racism: Election Anxiety? God is STILL in Control!

Tomorrow is Election Day, Nov. 3rd, 2020... 
 Regardless of who wins tomorrow's general election,  know that YOUR KING is still on the throne!  
 We don't put our trust in man but in God! Keep the faith and keep trusting in God! Don't let fear grip you!    
 Love,  
 EPM

Re-Educating America on Race and Racism: Election Special "Trust in God!"

It is with a heavy heart we pay tribute to Chadwick Boseman. Actor, singer, community activists, overall great man who will be sorely missed. Chadwick died of colon cancer on 8/28/20 at home with his wife and family. For 4 years, he battled this disease with scarcely telling anyone he was in a battle for his life What an honorable man who until a week before his untimely death was preparing to star in Black Panther 2. 
 May he Rest In Peace... 
 We are sending our love, support, and prayers to his family, friends, and coworkers all around the world. 
 With Love and Respect, EPM

Re-Educating America on Race and Racism:  Chadwick Boseman Tribute

Upcoming Content Intro: Re-Educating America on Race and Racism

Dua buah manusia yang saling bertanya tanya tentang apa yang terjadi di dunia yang hanya sementara ini

Pengalaman obot melihat langsung pembuatan sekoteng di kost an

Buat Sekoteng di kosan #2 Obot dan Pepew

Berkenalan dan bercengkrama ulang bersama teman lama yang sombong ngga pulang2 ke tempat dia dilahirkan. Berbincang mengenai hal hal yang tidak disangka akan dibahas oleh anak muda zaman sekarang. Pembicaraan ini mengandung konten yang bersifat mengagetkan.

Kenalan santuy episode#1 Obot dan Pepew

OPEW

"Соотон" подкастаар социологийн шинжлэх ухааны контентуудыг Монголын нийгэмд хүртээх болно.

Судалгаа-Стратеги подкастын анхны дугаарын зочноор МУИС-ийн Социологи, Нийгмийн ажлын тэнхимийн эрхлэгч, доктор (PhD) Ч.Тамир оролцлоо.  Стратеги академийн энэ дугаарт:  
- Судалгаа гэж юу вэ? 
- Социологийн судалгаа нь бусад судалгаанаас юугаар ялгаатай мөн төсөөтэй байдаг тухай
 - Судалгаа нийгэмд ямар ач холбогдолтой вэ? 
- Яах гэж судалгаа хийдэг тухай 
- Иргэн судалгаанд оролцох ашиг болон үүрэг юу вэ? 
- Судалгаанд оролцогч иргэдийн ухамсар болон судалгаа авч буй байгууллагуудын тухай ярилцлаа.

Судалгаа гэж юу вэ?

Социологич Роберт Мертон нийгмийн гажуудлын талаар бүтэц үүргийн онолын үүднээс судалжээ. Тэрээр Америк Мөрөөдөл буюу хувийн өмч бүхий тансаг хэрэглээг ухуулсан байдлыг шүүмжилж, тэгш боломжгүй хүмүүс тэрхүү нийгэмд тогтоосон хэрэгцээг олж авахын гэмт хэрэг үйлддэг гэжээ. 

Мертон: Хүмүүс нийгмийн хариу үйлдэл болгож гэмт хэрэг үйлддэг.

Эрх зүйн социологи нь  эрх зүй болон социологийн зааг дээр оршдог нарийн нийлмэл шинжлэх ухаан юм

Эрх зүйн социологийн ойлголт

Марксын капитализмын шинжилгээнээс үүдэж Валлерштайн “мөлжигч улс орон” болон “дарлагдагч улс орон” бий болсныг өгүүлсэн. “Капитализмд ядуу орнууд улам ядуурч, баян орнууд улам баяждаг.”

Капитализмын шүүмж - Валлерштайн; World-System theory

Хүнийслийн хамгийн том шалтгааны нэг нь шашин. Карл Маркс, ард түмэн шашныг яг хар тамхи хэрэглэж зовлонгоо түр ч гэсэн мартах гэж хичээдэг гэжээ. Хойд нас гэж байхгүй. Тиймээс хойд насанд жаргана гээд энэ амьдралаа зовлонгоор дүүргэж болохгүй. Эндээ л төвлөрөх чухал.

Маркс: Шашин бол зүрхгүй хорвоод зүрх нь болдог

Соотон

Stories of footsteps on ceilings? Magic? Dying three times and then returning to the world forever changed? Join me as I interview people who have experienced all this and more!

This world we inhabit is filled with the inexplicable, the uncanny, the miraculous-and each of us has a story. You can ch...

Greetings all and welcome back to another episode of the podcast! My guest this week, Kara Goodwin, is all things beautiful and meditative! And that last descriptor is deliberately on purpose ;-) because Kara has her very own podcast call The Meditation Conversation in which she dives into all things meditation and so much else! She's also just beautifully kind and when I asked her to be a guest on the show she said YES so very quickly...it made my heart happy!



She tells a story of revelation this week-and one that was very unexpected. During a CE-5 event (in which humans work to initiate contact with other beings) she was given a vision that touched her so deeply at the time it made her sob openly...and changed the way she views this world and her place in it. Her story includes Gene Keys (look them up!), Sacred Geometry (look this up too!) as well as synchronicity galore!! (and you know how I love a good synchronicity or two!) To find out more about this lovely human click here!



I also encourage you this week with the following bit of beauty (a bit unorthodox but bear with me...) check out the show "Resident Alien" on Syfy or Netflix. During Season Two several of the cast and crew are interviewed about their otherworldly experiences...and really, listeners of this pod, do we need any more evidence that much is afoot in this universe of ours? (at least much that we can't explain as of yet!) 



Thank you for listening and see you so very soon for the next episode of the pod!

S17 Ep180: 180: The Interview- Kara Goodwin ~ Golden Triangles, Glowing Hearts

Greetings all and welcome back to another episode of the podcast! My guest this week, Kara Goodwin, is all things beautiful and meditative! And that last descriptor is deliberately on purpose ;-) because Kara has her very own podcast call The Meditation Conversation in which she dives into all things meditation and so much else! She's also just beautifully kind and when I asked her to be a guest on the show she said YES so very quickly...it made my heart happy!



She tells a story of revelation this week-and one that was very unexpected. During a CE-5 event (in which humans work to initiate contact with other beings) she was given a vision that touched her so deeply at the time it made her sob openly...and changed the way she views this world and her place in it. Her story includes Gene Keys (look them up!), Sacred Geometry (look this up too!) as well as synchronicity galore!! (and you know how I love a good synchronicity or two!) To find out more about this lovely human click here! 



I also encourage you this week with the following bit of beauty (a bit unorthodox but bear with me...) check out the show "Resident Alien" on Syfy or Netflix. During Season Two several of the cast and crew are interviewed about their otherworldly experiences...and really, listeners of this pod, do we need any more evidence that much is afoot in this universe of ours? (at least much that we can't explain as of yet!) 



Thank you for listening and see you so very soon for the next episode of the pod!

S17 Ep180: 180: The Byte- Kara Goodwin ~ Golden Triangles, Glowing Hearts

Boots had several tales to tell this week and once again, I found another human to love to pieces! BUT, before all that I want to let you know that she has her very own podcast called "The Heart Chamber" where she interviews all sorts of humans, including those who have had open heart surgery (just like Boots has!). Her tales include a harrowing account of what it took to get her to notice what her heart was trying to tell her (and honestly? listening to her story made me wince!) but also how the loss of her best friend after being murdered in Nicaragua has shifted everything that Boots believes about the Universe. Please check out her wise and powerful pod-you won't regret it!



Boots was at Jackson Hole Ski Resort back in the day and was one of the first female lift operators at that august resort! But the one thing that we came back to time and again was how UNSTOPPABLE she is. From her heart attacks (read that: plural!) to her Traumatic Brain Injury, to the loss of her best friend, Boots has only kept on keeping on. She is an example of believing in the world, in the great mystery that is unfurling around all of us and believing that all is for her greater good! So I'm gonna say it! She is a great model for all of us...and if you don't believe me? Just listen to the episode!



Your bit of beauty? A little bit of where I find myself this week, in Fairhope, Alabama...where the humidity is high, history is deep and the fireflies fly at night! Here's an article to discover just a bit about this little piece of the world! (be sure to check out the pictures...those are pretty too!)

179: 179-The Interview: Boots Knighton ~ The Meaning & Miracle in Loss

S17 Ep179: 179-The Byte: Boots Knighton ~ The Meaning & Miracle in Loss

This sweet episode has THREE, count 'em, THREE tales of magic!! And my guest, Christian Espinosa, tells each with vulnerability and kindness! And each story? Well, they're all different! From what happened during a car crash to that stranger he met while hiking in Hawaii, each is guaranteed to remind you that this world has so many secrets we still have yet to learn!



I talk movies in this episode-from "Stand By Me" to "The Wizard of Oz," (and really, who could forget that scene in "Stand By Me" with the leeches...yeek!!) and talk about Great Oz the Magician and what lies behind that curtain he operates behind. And how sometimes, just sometimes, with the events my guests share on this pod, we are allowed a glimpse behind the curtain! (and get wonderful reminders of how precious this planet is, how precious and sacred other living beings are, and how precious life is!) And the stories that Christian shares this week are all very different, yet all very sacred. To find out more about my wonderful guest go to his website by clicking here!



Your bit of beauty is a tad on the nose this week-that scene from "The Wizard of Oz" where Dorothy et al finally meet the Wizard they've been dreading. Sometimes finding out what is really behind something takes away most of the fear, don't you think? At any rate, it's what we do with that information that makes all the difference! And Christian is an incredible example of resilience, hope and always looking for the adventure!



At any rate...PLEASE REMEMBER TO RATE AND REVIEW-AS WELL AS SHARE THE PODCAST- thanks to all my listeners as well-grateful for each and every one of you!

S17 Ep178: 178-The Interview: Christian Espinosa ~ Three is the Magic Number!

Byte Sized Blessings

Wer armutsbetroffen ist, dem fehlt es nicht nur an Geld. Gerade in wohlhabenden Ländern wie der Schweiz geht Armut auch mit sozialer Ausgrenzung einher. Warum ist das so, und wie erleben Betroffene die Situation? Wo muss eine Gesellschaft ansetzen, um sowohl Armut als auch Ausgrenzung zu bekämpfen? ...

Leisure

In der zweiten Podcast-Folge nehmen wir die gesellschaftlichen Machtverhältnisse unter die Lupe, die zu Ausgrenzung und Armut führen: Der Exklusionsexperte und Soziologe Martin Kronauer erläutert, warum in wohlhabenden Ländern die soziale Sicherheit abgenommen hat und wer davon profitiert. Das Versprechen, einen existenzsichernden Job zu finden, wenn man sich darum bemüht, erweist sich als Illusion. Im Gespräch mit Manuela Specker, Leiterin der Fachstelle  Bildung bei Caritas Schweiz und Herausgeberin des Sozialalmanachs, erläutert Martin Kronauer, wie eine Gesellschaft die Inklusion stärken kann, statt immer mehr Menschen dem Risiko von Armut und Ausgrenzung auszusetzen.

Folge 2: «Die Leute werden an der Nase herumgeführt»

In der ersten Podcast-Folge von Caritas Schweiz erzählt Marianna Heinzmann (45), wie sie aufgrund eines Unfalls in den Teufelskreis aus Armut und Ausgrenzung geraten ist – und was es heisst, als Simulantin abgestempelt zu werden, monatelang keine finanzielle Hilfe zu erhalten und sozial isoliert zu sein. Im Gespräch mit Manuela Specker, Leiterin der Fachstelle  Bildung bei Caritas Schweiz und Herausgeberin des Sozialalmanachs, erläutert sie, wie sie aus der Wut über soziale Ungleichheiten und Ungerechtigkeiten auch wieder neuen Mut schöpfen könnte, gerade während der Corona-Krise.

Folge 1: «Ich habe sehr unter der Isolation gelitten»

Armut grenzt aus

welcome to The Lily Pod: a queer feminist podcast created for fostering connection, curiosity, and commitment to unraveling the complexities of desire, sexuality, gender, and identity.&nbsp;

*artwork designed by Katherine Forsyth

from exploring the ambiguities of platonic intimacies, to unpacking the depths of mistrust stemming from circumstances of boundary-breaking in the name of male desire, this episode is here to make space for all the feelings around what it means to be in friendship with men. to connect, reach out to @thelily.pod on Instagram <3

my christmas wishlist: platonic intimacy, reciprocal friendships with men, + collective healing from patriarchy

time to grab a warm cup of tea, put on your favourite socks, and tend to your heart by slowing down for a minute.to connect, reach out to @thelily.pod on Instagram <3

curating coziness, easing into winter, + remembering the magic of collectivity

girl dinner: normalized self-neglect or a liberated expression of feminine chaos? girl math: a reproduction of sexist stereotypes or an assertation of desire for youth and irresponsibility? find out in this week's episode that explores the entangled depths of meaning surrounding the online discourse that is 'girl theory'. to connect, reach out to @thelily.pod on Instagram <3

"i'm just a girl!" ~ unpacking girl dinner, gender performance, and our collective desire to be seen

this week i'm here to chat with you about all the hot topics, including but not limited to: my favourite autumn rituals, femininity and armpit hair, how to cope with burnout, and brainstorming love confessions. to connect, reach out to @thelily.pod on Instagram <3

seasonal rituals, queer femmes, + crush confessionals: scatter-brain special!

this week's ep is a jumble of thoughts ranging from existential oversharing over coffee with friends, the manic-pixie-dream-girl (but make her mentally unstable) characters of the 2010s, and mermaid erotica book recommendations. to connect, reach out to @thelily.pod on Instagram <3

growing existentialism, sam levinson, and girlhood: scatter-brain special!

The Lily Pod

Mediação é um procedimento de resolução informal, porém estruturado. Um mediador é designado para facilitar e auxiliar as partes para que estas cheguem a uma solução amigável de uma determinada controvérsia. Vamos conversar sobre isso?

Mediação como solução de conflitos

Mediação

RadioLacan.com es el sitio de audios y conferencias de la Asociaci&#243;n Mundial de Psicoan&#225;lisis.

El pasado 30 de agosto de 2020 se realizó la Video conferencia “Todos mis reales” impartida por Gerardo Arenas. ¿Cuántos reales hay? ¿Hay un sólo real en juego en el psicoanálisis? ¿Qué no es un real lacaniano? ¿Constituye la equivalencia entre goce y real nuestra orientación clínica? Fueron algunos de los interrogantes aquí desarrollados.

Conferencia “Todos mis reales” - Episodio 1

RadioLacan.com | Lacanian Compass- NLS. Hacia los días de estudio clínico 14: Conferencia "Todos mis reales”

Welcome to Everyday things with Miss Pat, where we discuss life from the perspective of Media, Psychology and Religion. Join me for interesting conversations every week.

This is part two in the Egocentrism series. This is a breakdown of how egocentrism helps us to understand media in relation to what we know, feel and experience. This is a look at audience behaviors and the reasons why we love some things and hate others.

Finding the "Me" in Media

Have you ever wondered why children throw tantrums? Learn straight from the mind of a 4 year old. Today we are starting a new series on Egocentrism. Today's podcast is part 1 of 3. We look at Egocentrism as a psychological term and break it down with some everyday examples of egocentrism throughout different stages of life. The definitions and references are from verywellmind.com. If you would like to learn more about Piaget, feel free to look up his stages of development.

Why Children throw tantrums

This episode is a discussion of Theory of mind and it's intersection with culture and our subjective perceptions. How does the fact that you see the world from your own point of view affect how you relate to people? How does it affect how you love and relate to people? In this episode we reveal the next term that we will be discussing right at the end of the episode. The definition references are from Oxford Dictionary, Wikipedia.com and verywellmind.com

Bonus Content Theory of Mind

Today we are looking at Theory of mind in reference to Religion. This is part three of three in the Theory of mind series. Religion is one of the widest topics to look at. There are 7-12 main religions but in the full scope of big and small religions, there are over 10 000. We only looked at two today, Christianity and greek mythology. I looked at the definition of religion according to wikipedia because it seemed more encompassing than some disctionary definitions. How do we relate to God? Does He have a mind? Is it possible to even know Him at all? Tune in and find out.

How the mind understands religion

Today's episode is looking at the Theory of Mind in reference to media. We look at Theory of mind from two perspectives, the perspective of the creator and then the consumer/viewer. Our reference text is the American sit-com Black-ish and the definitions in the podcasts are taken from Wikipedia.com , verywellmind.com and simplypsychology.com. As a disclaimer, these are areas of interest that are still being researched, so if you have any insights, please share.

How we understand Television characters

Everyday Thangs with Miss Pat

O Processo de Trabalho do Assistente Social e suas configurações

Nesse episódio, trazemos o texto análogo, escrito por Ângela Amaral e Mônica Cesar, publicado no livro: Serviço Social, Direitos Sociais e competências profissionais.

O trabalho do assistente social em Empresas Capitalistas

Nesse episódio, fazemos algumas considerações sobre a inserção do assistente social em processos de trabalho, numa sociabilidade capitalista.

As determinações da sociedade capitalista ante os processos de trabalho do/a assistente social.

Nesse segundo episódio, falaremos sobre as estratégias em serviço social, para enfrentar os desafios impostos pelo sistema capitalista e a reprodução das relações sociais. Usaremos como texto base, um artigo, de Vicente Faleiros, que pode ser encontrado na Revista Serviço Social e Sociedade, n. 120. Páginas 706-722(2014.

O Serviço Social no cotidiano: fios e desafios

Nesse primeiro episódio, faremos a leitura de parte de um artigo, "Espaços Ocupacionais e dimensões políticas da prática do Assistente Social, de Ana Elizabeth Mota. Dedicado as discentes Denise e Evany, para tornar a aula acessível.

Espaços Ocupacionais e dimensões políticas da prática do Assistente Social

Processo de Trabalho III

A supplemental podcast for the website USvTsarnaev.org, dedicated to discussing the Boston Marathon bombing and the court case United States v. Dzhokhar Tsarnaev. Frequent topics are developments in Dzhokhar's appeal, new findings on our independent investigation into the case, legal opinions from a...

Politics

True crime

Continuation of Part 1. Heather and Tom Frizzell further discuss the July 31, 2020 First Circuit Court decision to overturn Dzhokhar "Jahar" Tsarnaev's death sentence. In this episode, we talk about the remainder of the appellate rulings and the significance of the "smaller" issues, including the far-reaching consequences of anti-Muslim bias, new case details revealed by the decision, and the vacation of three of Jahar's convictions in the guilt phase. We also discuss the political reaction to the decision, next steps for the appeal, and what you can do to help. Read the First Circuit decision here: http://media.ca1.uscourts.gov/pdf.opinions/16-6001P-01A.pdfhttp://usvtsarnaev.orghttp://twitter.com/USvTsarnaevhttp://facebook.com/USvTsarnaevEpisode music: "The Complex" by Kevin MacLeodhttp://www.incompetech.com

Appealcast - First Circuit Decision Extravaganza, Pt. 2

Heather and Tom Frizzell discuss the July 31, 2020 First Circuit Court decision to overturn Dzhokhar "Jahar" Tsarnaev's death sentence. In this episode, we talk about the issues the defense won on, as well as the four biggest takeaways from the decision: Judge O'Toole's failure to properly vet jurors for bias during voir dire, the debate over failure to change venue, new revelations about Tamerlan Tsarnaev's involvement in the 2011 Waltham triple murders, and Tom's theory that Jahar was denied effective assistance of counsel. We also discuss why it's important that Jahar never pled guilty, the special defenses of duress and undue influence, Heather's critique of "radicalization" as a concept, why the taint of inaccurate pretrial publicity is still haunting this case, the First Circuit judges' own anti-Muslim biases, and more. Continued in Part 2.Read the First Circuit decision here: http://media.ca1.uscourts.gov/pdf.opinions/16-6001P-01A.pdfhttp://usvtsarnaev.orghttp://twitter.com/USvTsarnaevhttp://facebook.com/USvTsarnaevEpisode music: "The Complex" by Kevin MacLeodhttp://www.incompetech.com

Appealcast - First Circuit Decision Extravaganza, Pt. 1

Tom "Attorney Dad" Frizzell joins Heather for a legal breakdown of Dzhokhar "Jahar" Tsarnaev's December 2019 appeal hearing. We discuss the most potent of the appellate team's legal arguments, including the Patriarca rule, the failure of Judge O'Toole to ask potential jurors content-based questions about their exposure to pretrial publicity, and the two seated jurors who lied during voir dire. No ruling has been made yet, but we also talk about potential steps forward, whether or not the First Circuit judges rule in Jahar's favor.http://usvtsarnaev.orghttp://twitter.com/USvTsarnaevhttp://facebook.com/USvTsarnaevEpisode music: "The Complex" by Kevin MacLeodhttp://www.incompetech.com

Appealcast #3 - Jahar's Appeal Hearing

In this three-part podcast miniseries, Tom "Attorney Dad" Frizzell plays host and invites his daughter Heather to share what she learned in her Master's program in International Studies at the University of Washington. She discusses how writing her academic thesis on Dzhokhar "Jahar" Tsarnaev's case helped her better understand not just the Boston Marathon bombing, but the War on Terror, American foreign policy, and systemic discrimination against Muslims.In the final installment, she wraps up her discussion of the "micro": how the mainstream media coverage of Jahar's case fanned the flames of misinformation, which aided prosecutors in their bid to sentence him to death in 2015. Topics covered include bias from journalists, particularly from disgraced Boston Globe columnist Kevin Cullen and in the controversial July 2013 Rolling Stone article "Jahar's World;" understanding Jahar's so-called "jihadist rhetoric" as an invention of Western law enforcement; solving the riddle of the boat note, the most damning piece of evidence used against Jahar at trial; why his legal team leaned into Orientalist stereotypes to defend him; how national American politics influenced the Obama administration's stance on pursuing the death penalty for Jahar; the dubious nature of "terrorism experts" and their use by the government at trial; the dangers inherent to private intelligence firms; a hot take on "jihadists" in general, and more. (Correction: I misspeak in the episode, saying Dr. Matthew Levitt was employed by the Center for Middle East Policy. He was employed by the Washington Institute for Near East Policy.)Read Heather's thesis here: https://usvtsarnaev.org/2019/10/29/regimes-of-truth-why-everything-known-about-the-boston-marathon-bombing-is-wrong/http://usvtsarnaev.orghttp://twitter.com/USvTsarnaevhttp://facebook.com/USvTsarnaevEpisode music: "The Complex" by Kevin MacLeodhttp://www.incompetech.com

Orientalism, Islamophobia, and the Tsarnaev Case, Part 3: The Micro, Continued

Heather dives into her process for writing her thesis, the hospital confession notes, prejudiced FBI protocols, the dubious nature of the High Value Detainee Interrogation Group, how the politics of policing Jahar relates to Guantanamo, and just how far the devastating effects of Orientalism reach.Read Heather's thesis here: https://usvtsarnaev.org/2019/10/29/regimes-of-truth-why-everything-known-about-the-boston-marathon-bombing-is-wrong/http://twitter.com/USvTsarnaevhttp://facebook.com/USvTsarnaevhttp://usvtsarnaev.org

Orientalism, Islamophobia, and the Tsarnaev Case; or, What I learned in Grad School, Part 2: The Micro

United States v. Dzhokhar Tsarnaev

Pour rafraîchir ses connaissances académiques en marketing ! A travers cette série, nous visiterons les concepts phares de la discipline, plus que jamais d'actualité, que nous tenterons d'éclairer sous le prisme des apports de la recherche en marketing.

Ce qui nous lie aux marques et aux enseignes va bien au-delà des avantages monétaires et des promotions. Ce Marketing Reboot nous permettra de plonger dans un univers parfois méconnu mais central pour le succès des stratégies clients : les bénéfices relationnels ! L’occasion de rappeler qu’une proposition de valeur démarre par une question unique : “What’s in it for me ?”.

Mais pourquoi sommes-nous en relation avec des marques ?

Propulsé par McCarthy en 1960, le Marketing Mix et les 4P sont au programme de tous les cours de Marketing. Pourtant, des 4P originels, les chercheurs ont théorisé les 7P dans les services. Plus de 60 ans après, que reste-t-il de l’héritage des 4P à l’heure du marketing data-driven, du temps réel et de la Privacy ?

Les 62 ans des 4P : l’âge de la retraite du Marketing Mix ?

Que ce soit 15 000 pour Arnaud Pêtre ou 3 000 pour Benoît Heilbrunn, les experts s’accordent à dire que nous sommes aujourd’hui exposés à des milliers de stimuli de marques tous les jours. Mais quelle trace en reste-t-il ? Comment fait-on le tri ? Quels filtres entrent en action chez le consommateur ? Comment mesure-t-on l’impact à long terme d’une exposition publicitaire ?

Mémorisation en marketing : Requiem for a brain ?

Le marketing, souvent accusé de tous les maux, fournit cependant de nombreux outils permettant d'avoir un impact positif sur l'environnement et toutes les parties prenantes de l'entreprise. Quel est l'impact d'une politique RSE sur les consommateurs ? Comment communiquer sans être accusé de greenwashing ? Comment favoriser une consommation responsable ? Quelles sont les toutes dernières innovations étudiées par les chercheurs dans ce domaine ?

"Less is the new more" : le marketing à l’épreuve de la sobriété

Si la recherche en multi-canal n’a pas attendu l’avènement du digital, l’environnement actuel, hyper-connecté, temps-réel, où les multiples canaux s’enchevêtrent, invite à comprendre le rôle que joue chaque canal sur la performance commerciale. De l’ère de l’intégration des canaux à l’ère de l’orchestration, cet épisode est l’occasion de comprendre les implications majeures de l’omnicanalité.

Multi-canal, cross-canal, omnicanal : 20 ans de préfixes pour atteindre le Full Funnel

Marketing Reboot by Numberly

¿Quiénes somos? ¿Cómo somos? ¿Qué dejamos? Somos legado, identidades, somos reconstrucción, historias, somos nativos, fronteras, inmigrantes, somos desinformación y cuestionamiento. ¿Y ahora qué?"
Pensado, diseñado y producido por la 21Comision de DatosUBA (Cátedra Piscitelli) en el año 2021.

¿Cómo resolvemos los problemas que nuestra sociedad genera? ¿Cómo se distribuye el poder? ¿Y el conocimiento? ¿A quién beneficia la desinformación? ¿Podemos cuestionar el poder político? ¿Cómo y desde dónde? En este episodio tenemos más dudas que certezas. Pero de una cosa estamos segurxs: si queremos transformar la realidad, la salida debe ser colectiva y cooperativa.

04. La des/información

La dualidad nativo-extranjero se pone en juego permanentemente a la hora de reforzar ideas respecto a qué hace al nosotros y definir a un otro de manera excluyente. En este episodio, examinamos cómo esta percepción estática y binaria de las culturas y las sociedades está presente sobre todo en momentos de crisis, como la actual pandemia de covid-19, y se expresa en la configuración de fronteras. También indagamos sin prejuicios ni simplificaciones los matices de estas categorías en Argentina: ¿se piensa a la comunidad venezolana como inmigrantes o como refugiados? ¿Juzgamos distinto a los inmigrantes según el continente del que provienen? ¿Qué implica que argentinos emigrantes se representen como exitosos en los medios y se vuelvan influencers?

03. Nativos e inmigrantes

¿Quiénes somos? ¿Lo pensaste? Nuestras similitudes como especie no logran ni empezar a contestar esta pregunta. Nuestras identidades se configuran en un entramado complejo de características sociales y culturales que nos individualizan, pero que a la vez simbolizan nuestra pertenencia a grupos humanos con los que compartimos similitudes identitarias.
En las sociedad modernas, la construcción de la identidad estaba principalmente condicionada por la cultura hegemónica, aquella que se nos presentaba como lo natural, lo dado, lo familiar. Pero ahora, la globalización nos invita a pensarnos más allá de lo que tenemos próximo, permitiendo un acercamiento con esas culturas que nos parecían lejanas, extrañas. La mundialización nos abrió un posible medio para hackear lo establecido y crear nuevas identidades. ¿Cómo podemos lograrlo?
Este segundo episodio del podcast NOS.OTROS intenta ser un faro que le permita al oyente encontrar una dirección para preguntarse por qué pensamos como pensamos, de dónde nacen  las distinciones entre el “nosotros” y “los otros”, y cuál es el papel que tienen los medios, la música, la cultura y la historia en esta construcción.
Acompáñanos en este recorrido donde atravesaremos pasado y presente para entender el poder que pueden tener nuestras identidades en este nuevo mundo a la intemperie.

02. Las historias que somos

¿Cuál es la identidad que estamos construyendo hoy y qué legado estamos dejando?
Estamos atravesando un momento en el que las estructuras que considerábamos fijas y estáticas, son más móviles y porosas que nunca. Un momento en que se busca encarar la relación humano-naturaleza y humano-humano desde una perspectiva más abarcativa, compleja y empática.
Aquí y ahora, desde el confinamiento y la virtualidad, en el marco de la Cátedra de Datos Piscitelli de la UBA lanzamos nuestro primer episodio de Nosotros Podcast donde los invitamos a debatir y repensar por un lado como se lleva a cabo la construcción dinámica de nuestra identidad en este contexto atravesado por las redes sociales y la viralidad, y por otro lado como eso repercute en el legado que dejamos ¿Somos conscientes de nuestro impacto presente en el futuro? Y además ¿qué importancia le estamos dando a la naturaleza como parte constitutiva de la identidad?
A través de diferentes casos reales, noticias y memes te proponemos empezar a indagar de manera crítica y consciente nuestra realidad profundamente signada por el cambio climático, la resignificación y deconstrucción constante. Nosotros, los contemporáneos, somos protagonistas de esa búsqueda. Nosotros los contemporáneos somos el futuro.

Social Sciences Podcasts / Page 259

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