The rise and fall of Pharmeasy is well documented. Once the poster child of the e-pharmacy boom, it reached a dizzying valuation of 5.6 bn USD at its very peak. But unfortunately, as we all know now, it didn’t last. 

Today the company is worth just 450 million USD – which, is a 90 per cent drop. From aggressive acquisitions to regulatory hurdles, and a failed IPO, Pharmeasy’s journey has been a cautionary tale of overreach.

But the brains behind the operation – Siddharth Shah – isn’t done yet. 

He’s back at it again with a new venture. Except this time, Shah has taken on the role of investor – while the founder spotlight is on his wife, Arpi Mehta. Their latest bet? MakeO – a startup that wants to bring invisible aligners, at-home cosmetic dentistry  and dermatology treatments to your doorstep. 

But despite its irresistible promise – convenience repackaged as medical-grade innovation – MakeO seems to be struggling to take off. 

Turns out, MakeO is drawing quite heavily from the Pharmeasy playbook. 

Will it end the same way?

Tune in.

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