Signed

Ever wonder why companies throw millions at cybersecurity yet still get hacked? The truth is, most cybersecurity budgets are built on outdated thinking, false assumptions, and a dangerous focus on ROI that completely misses the point.

In this episode, Max Clark tears apart the myths of cybersecurity spending and exposes why most businesses are still operating in the dark ages. He breaks down why cybersecurity isn't an investment—it’s survival, the flawed logic behind “it won’t happen to us” thinking, and how companies can actually protect themselves before disaster strikes. If you’re relying on cyber insurance, legacy tools, or basic firewalls to keep your business safe, you’re already at risk.

This isn’t fear-mongering—it’s reality. Get ahead of the threats and fix your cybersecurity game today!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

#cyberattack #cybercrime #cyberdefense #Cybersecurity #SASE #cloud #connectivity #technology #tech #techindustry #techcommunity #informationtechnology #ceo #cfo #businessgrowth #20MinutesMax #Podcast

You bought the software. It worked—until your business grew. Now, you’re stuck in a system that won’t integrate with new tools, lacks the features you need, and is costing you more than you ever expected. Sound familiar? You’re not alone.

In this episode, Max Clark exposes the most expensive mistake in tech buying - choosing a tool that works today but fails you tomorrow. He unpacks why businesses regret short-sighted decisions, the hidden dangers of picking a platform outside the dominant ecosystem, and how the wrong tech choice leads to painful migrations and lost revenue. If you’re evaluating a new CRM, productivity tool, or IT platform, this is the episode you need before making a decision.

Tech buying mistakes are easy to make - but even easier to avoid. Tune in now and learn how to future-proof your business before you pay the price!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

***
#crmsoftware #crm  #productivitytools  #startup  #cloud  #automation   #connectivity  #network     #businessadvice  #businessmanagement  #ceo  #cfo  #cto  #businessleaders  #tech  #technology

Imagine wasting six figures every year because your phone system isn’t working as it should. Sounds extreme? It’s happening more often than you think. What if you could cut that waste and instantly boost your team’s performance and communication with just one switch?

In this episode of Tech Deep Dive, Max Clark teams up with Dan Petcher, Solutions Consultant at Dialpad, to dive deep into the $100K mistake businesses are making right now with their phone systems. They unpack why companies are losing money with outdated tech and how Dialpad’s AI-powered platform offers a game-changing solution that’s redefining business communication. If you’re still relying on a fragmented or inefficient system, it’s time for a serious upgrade.

Ready to stop the bleeding? Watch now to discover how Dialpad can save you up to $100K while connecting your team like never before. The solution is easier than you think and more powerful than you can imagine.

Time Stamp: 
00:10 - Overview of the Episode
00:57 - Introducing Dan Pecher & Dialpad for CCaaS & UCaaS
06:33 - Implications of Losing a Business Phone 
18:00 - Exploring the Benefits of UCaaS
19:37 - UCaaS vs. CCaaS: Understanding the Differences
22:11 - Dial Pad's Role in Enhancing Sales Team Performance
24:35 - Key Advantages of CCaaS
27:12 - Diving into Marketing Intelligence
30:31 - The Customer Journey through Dialpad
32:15 - AI in Customer Service: Self-Service vs. Real-Time Assistance
38:15 - Dialpad's Integration Capabilities with Other Platforms
42:27 - Insights on Call Habits
45:35 - The Beginning of Customer Experience
53:42 - How Dialpad Bolsters Agent Support & Analytics Capture

 
****
🔍 Find the best IT suppliers without boring sales calls.
ITBroker.com checks out hundreds of suppliers each year for our clients. Tech Deep Dive lets you follow along without the pain. Join us as we explore each supplier, what problems they fix, how they do it, and if they match your needs.

****
👋 P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

****
🌐 Let's connect:
Website: www.itbroker.com
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Pages
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

***
#telecommunications #phonesystems #messaging #BusinessCommunication #customerexperience #customerservice #customersatisfaction #customersupport
#sms #technology #tech #IT #informationtechnology #marketing #techindustry #techcommunity #ceo #cfo #businessgrowth #TechDeepDive #Podcast

Tech marketing is designed to manipulate you. Every year, vendors roll out “must-have” solutions that sound futuristic and groundbreaking - but how much of it is really new? More often than not, you’re paying a premium for the same technology with a different name.

In this episode, Max Clark rips apart the illusion of innovation and explains how marketing tactics shape industry trends. He exposes the truth behind tech rebranding, the pressure to chase buzzwords like SASE and XDR, and how companies waste money on solutions they don’t actually need. If you’re making IT buying decisions, this episode will teach you how to cut through the noise and find real value.

Stop letting marketing dictate your IT strategy. Get the facts—tune in now!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

***
#smsmarketing #sms #technology #tech #IT #informationtechnology #marketing #customerservice #techindustry #techcommunity #ceo #cfo #businessgrowth #TechDeepDive #Podcast

Every lost, stolen, or outdated laptop is a security risk waiting to happen - yet companies keep spending on expensive hardware. With Desktop as a Service (DaaS), you can deploy secure, scalable workspaces instantly - no shipping, no maintenance, no risk. So why are businesses still stuck in the past?

Max Clark dives into the financial and operational flaws of traditional IT and why companies are wasting money managing computers instead of focusing on business growth. He explains how DaaS eliminates security concerns, slashes IT costs, and lets teams access their work from anywhere—with no expensive hardware needed. Whether you're worried about ransomware, compliance, or IT complexity, this episode will help you future-proof your business.

Stop throwing money at outdated IT strategies. Tune in now and learn the smarter, faster, and more cost-effective solution!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

#cloud #cloudinfrastructure #daas #desktopsupport #virtualdesktop 
#technology #tech #techindustry #techcommunity #ceo #cfo #businessgrowth #20MinuteMax #Podcast

Think moving to the cloud guarantees success? Most businesses get it wrong—and pay the price. While companies struggle with rising costs and inefficiencies, Chick-fil-A took a smarter approach and reaped the benefits. So what did they do differently?

On Tech Deep Dive, Max Clark talks with John Spivey and Dave Nowicki from Expedient to uncover the biggest cloud mistakes draining your budget and how leading companies avoid them. They break down Chick-fil-A’s IT strategy, the key decisions that set them apart, and how Expedient helps businesses take control of their IT.

Stop paying for IT that doesn’t work. Tune in to know what to do instead!

Timestamps for Expedient

0:00 - Introduction to Taking the Power of the Cloud to the Edge with Expedient

1:49 - Meet John Spivey, Partner Account Executive, and Dave Nowicki, Senior Solution Architect at Expedient

2:44 - Exploring the World of Expedient: What is Expedient?

4:05 - Data Center Acquisitions: A Closer Look at Expedient's Expansion

8:34 - Identifying the Right Acquisition Prospects for Expedient

11:54 - What’s the Business Driver to Get Out of Data Centers

22:10 - The Inescapable Costs of Embracing the Cloud

29:22 - The Expedient Edge: Solving Real Problems

35:09 - Deploying the Expedient Edge: A Step Forward

50:06 - Applications Shaping the Future of Expedient Edge

56:21 - Crafting the Ideal Customer Profile for Expedient

59:21 - Addressing the Fear of Ransomware

1:00:00 - Exploring Expedient’s Tech Solutions

1:02:29 - Thoughts on Ransomware 

****

🔍 Find the best IT suppliers without boring sales calls.

ITBroker.com checks out hundreds of suppliers each year for our clients. Tech Deep Dive lets you follow along without the pain. Join us as we explore each supplier, what problems they fix, how they do it, and if they match your needs.

****

👋 P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

****

🌐 Let's connect:

Website: www.itbroker.com

LinkedIn: Linkedin.com/in/maxclark

Twitter: twitter.com/maxclark

Business Pages

LinkedIn: www.linkedin.com/company/itbrokerdotcom

Instagram: www.instagram.com/itbrokerdotcom

Facebook: www.facebook.com/ITBrokerdotcom

***

#datacenter #datacenters #datacentersolutions #cloud #cloudinfrastructure

 #technology #tech #techindustry #techcommunity #ceo #cfo #businessgrowth #TechDeepDive #Podcast #Expedient

Ever tried sending a simple text to your customers, only to find out it’s nearly impossible? While legitimate businesses struggle to register SMS campaigns, spammers continue flooding inboxes with junk messages. Why is the system broken, and what can you do about it?

Max Clark unpacks the hidden struggles of SMS campaigns—from the complicated process of getting approved by The Campaign Registry (TCR) to the unexpected roadblocks businesses face with A2P messaging, rate limits, and carrier restrictions. Learn why SMS compliance is tougher than ever, how spam messages still get through, and what businesses can do to navigate the system more effectively. If you rely on business texting for customer engagement, marketing, or notifications, this episode will help you avoid costly mistakes and optimize your SMS strategy.

Tune in now and learn how to take control of your messaging!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

***
#smsmarketing #sms #technology #tech #IT #informationtechnology #marketing #customerservice #techindustry #techcommunity #ceo #cfo #businessgrowth #TechDeepDive #Podcast

Are you about to sink millions into building your own data center? Stop right there. Owning sounds like control—but it’s actually a financial and operational nightmare. Massive upfront costs, endless maintenance, lost flexibility—it’s a budget-draining trap that can derail your entire IT strategy.

In this episode, Max Clark breaks down why building a data center is one of the biggest mistakes businesses make and what you should do instead. He exposes the real costs behind construction, power, network connectivity, and ongoing maintenance. Learn how colocation eliminates risk, slashes expenses, and gives you instant access to scalable infrastructure, enterprise-grade security, and high-speed connectivity. Whether you're an IT leader, CFO, or tech strategist, this episode will show you how to future-proof your operations while avoiding a costly disaster.

Save your business time, money, and years of frustration - tune in now!

***
Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***
P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***
Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page 
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

#datacenter #datacenters #datacentersolutions #cloud #cloudinfrastructure  #technology #tech #techindustry #techcommunity #ceo #cfo #businessgrowth #TechDeepDive #Podcast #Expedient

Cisco and Palo Alto won’t tell you this, but IT leaders are making a major shift. For years, companies have stacked on firewalls, VPNs, and SD-WAN solutions - only to end up with a tangled mess of complexity and security gaps. But what if you could eliminate the headache with a simple integrated approach?

In this episode, Max Clark sits down with Roman Jeitziner, Head of Sales at Open Systems, to break down why legacy networking vendors are losing ground and how SASE & SD-WAN are redefining IT infrastructure. From real-world migration strategies to the pitfalls of traditional firewalls, Roman shares why IT decision-makers are moving away from the old guard and what’s next.

If your company is still clinging to firewalls and VPNs, it’s time to rethink your strategy. Tune in and learn how to get ahead before it’s too late! 

00:24 - Meet Roman Jeitziner, Head of Sales US at Open Systems
for Managed SASE and the World of Open Systems 
1:57 - Unveiling the Offerings of Open Systems 
4:14 - Target Audience Insights: Who Does Open Systems Cater to? 
8:33 - Exploring the Journey of Open Systems 
15:12 - Deep Dive into SD-WAN with Open Systems 
19:08 - Customer Deployment with Open Systems 
32:46 - Driving Factor for Customers to Migrate to Open Systems.
40:00 - The Power of Managed Service Providers (MSPs) in Partnership with Open Systems 
51:00 - Pricing Dynamics and Perspective with Open Systems 
53:30 - Unveiling ROI with Open Systems 
56:00 - Parting Insights from Roman Jeitziner 
 
****
🔍 Find the best IT suppliers without boring sales calls.
ITBroker.com checks out hundreds of suppliers each year for our clients. Tech Deep Dive lets you follow along without the pain. Join us as we explore each supplier, what problems they fix, how they do it, and if they match your needs.

****
👋 P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

****
🌐 Let's connect:
Website: www.itbroker.com
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark

Business Pages
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

***
#cyberattack #cybercrime #cyberdefense #Cybersecurity #SASE #cloud #connectivity #technology #tech #techindustry #techcommunity   #informationtechnology #ceo #cfo #businessgrowth #TechDeepDive #Podcast #Opensystems

Ever wonder why some companies run cost-efficient, high-performance data centers while others bleed cash on the wrong setup? Most companies make critical mistakes when choosing a data center - errors that cost them millions. The problem? They focus on the wrong factors, fall for industry myths, and overlook the real deal-breakers.

In this episode, Max Clark breaks down what truly matters when selecting a data center—from hidden cost traps and location strategy to network infrastructure, fiber routing, and tax implications. He exposes why businesses often get it wrong and reveals a smarter, more strategic approach to high-stakes data center decisions. Whether you're evaluating colocation, cloud interconnects, or building your own facility, this episode will help you make informed choices that cut costs, minimize risk, and future-proof your operations.

Your data center decision will either save you millions or cost you millions. Don’t guess... tune in now and get it right!

***

Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

***

P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

***

Website: www.itbroker.com

Let's connect:

LinkedIn: Linkedin.com/in/maxclark

Twitter: twitter.com/maxclark

Business Page 

LinkedIn: www.linkedin.com/company/itbrokerdotcom

Instagram: www.instagram.com/itbrokerdotcom

Facebook: www.facebook.com/ITBrokerdotcom

#datacenter #datacenters #BusinessTips #businessadvice #b2b #businesssuccess #businessstrategy #technology #tech #techindustry #techcommunity   #ceo #cfo #businessgrowth #Podcast