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Welcome to the Simple and Smart SEO Show!
What's in our 10th SEO-focused episode?
What did you love learning in this episode?
Leave a voice memo or text right here!
Connect with Erin O!
Website: https://erinollila.com
Podcast: "Talk Copy to Me"
Instagram
Crystal's links
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Welcome to the Simple and Smart SEO Show!
What's in our 9th SEO Episode, all about about on-page SEO mistakes?
• Mistakes include using generic headlines that don't help with ranking or conversions, and having buttons that say "learn more" without being specific about where the link goes.
• You can improve your website by being more intentional with your headlines and button text, and by using keyword-rich anchor text.
•It is important to have headlines, buttons, and texts on images for SEO purposes.
• Follow your instincts and be available in a way that people need you.
• Creating services and packages can be challenging, but it is worth it.
What on-page SEO nuggets are going on your to-do list? Tell us here!
B's links
Crystal's links
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Welcome to the Simple and Smart SEO Show!
What's in our 8th Episode? It's Part 2 with Laura Jawad!
•Brittany, Crystal and guest Laura Jawad chat about how SEO enabled Laura to fill her client roster (Part 2).
• They discussed the importance of using Google as a keyword exploration tool.
• Calls to action and internal linking are important in keeping people engaged with your website.
•Google recently released a core update which has caused some SEOs to see a decline in traffic or ranking.
• Google's goal is to serve up the best answers to questions that are Googled, so if content is expert, trustworthy, and relevant, rankings may shift but will not be taken away entirely.
• Google's algorithm prioritizes three things: expert content, trustworthiness, and relevance.
• Conversion is key - make sure you're clear about what services you offer and how to contact you.
• Instagram success may come down to whether or not someone has "it" - i.e., the ability to produce performative content that will engage an audience.
• SEO has been a business lifeline for Laura, allowing her to continue driving traffic to her website even when she was unable to post regularly due to health challenges.
• By sharing her personal story, Laura has been able to attract compassionate people into her universe and create deeper connections with them.
Leave a text or voice memo with your thoughts on this episode here!
Connect with Laura:
https://www.laurajawad.com
IG: @laurajawadfitness
Crystal's links
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Welcome to the Simple and Smart SEO Show!
What's in our 7th Episode? It's Part 1 with Laura Jawad!
Laura Hmelo Jawad, Ph.d joins B and Crystal to talk Local SEO from the solopreneur perspective.
Tell us about your story with SEO here!
Follow Laura on Instagram: instagram.com/laurajawadfitness
Visit her website and blog: https://laurajawad.com
Crystal's links
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
We're talking AI content creation tool Jasper.ai!
Show Highlights:
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Welcome to the Simple and Smart SEO Show!
What's inside?
• On today’s episode, we discuss their favorite SEO tools for Google.
• Brittany’s top pick is Ubersuggest, which she uses for keyword research and site audits.
• Crystal loves Surfer SEO, which can help you with things like adding missing keywords and adding internal links, as well as giving you ideas for new content.
• Brittany's second pick is the Keywords Everywhere extension to download keywords and export them.
• Crystal's second pick is Ahrefs, which has a free version that lets you utilize some of its features (broken links and other errors) for one website.
• Brittany also touches on how Google's "people also ask" and "related searches" sections can give you content ideas and different keyword phrasings to consider.
• Crystal's final pick is the Content king app. Content King provides SEO site health feedback in real time and gives you a list of tasks to improve your website's ranking.
• Remember that it takes time for changes to show results- keep at it!
Which tool do you want to start using?
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Welcome to the Simple and Smart SEO Show Podcast!
Here's some highlights from today's show:
•B is an expert on Instagram and SEO, and she has grown her following by focusing on one thing. Listen to find out what that is!
• Repetition is key when it comes to getting your message across on social media.
•Use keywords to figure out what phrases or words you need to have in your captions so that you can show up as the answer to whatever they're searching for.
•An example of this is using the key word "client testimonials" in a caption about gathering client testimonials.
•Adding keywords to your Instagram handle or profile name is a great way to optimize your social SEO strategy.
• If you already have an Instagram handle that you're happy with, there's no need to change it just for the sake of keywords.
• You can take your best performing Instagram content and repurpose it for your website
What are you excited to implement on Instagram?
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Welcome to the Simple and Smart SEO Show!
What's in our 2nd episode?
Here's a quick overview:
•People should do keyword research to figure out what terms relate to their business that people are searching for on Pinterest, and then use those keywords in their profile name and description.
• The Pinterest profile name is the bold area underneath one's picture.
• It is important to have 10 boards at a minimum, with 20 pins per board.
• Delete is a naughty word on Pinterest- consider hiding or making secret any boards that are not related to business goals.
Make sure you listen until the end to pick up a genius tip for Pinterest if you use Instagram Reels!
Like and subscribe to the Simple and Smart SEO podcast!
Crystal's links
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Welcome to the Simple and Smart SEO Show!
What's in our 3rd episode?
Join us as we discuss mindset and our own mindset shifts toward SEO in this episode of the Simple and Smart SEO podcast!
Here's a few points of discussion:
•Shopify store owners need to develop their own custom SEO strategy because there is no one size fits all for every business.
• Documentation is important for an effective SEO strategy.
• Product titles, collection titles, alt text, meta descriptions, blogs and on page copy are some of the elements that should be considered when developing an SEO strategy.
• Utilizing keyword research and internal linking are also important parts of an effective SEO strategy.
What was your favorite takeaway?
Listen now and leave a review!
Crystal's links
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Welcome to the very first episode of The Simple and Smart SEO Show!
In today's episode, we share a little bit about ourselves and our love of SEO.
•Brittany Herzberg is a copywriter and SEO strategist who helps healthcare business owners.
• Crystal Waddell is an e-commerce seller who uses Shopify to power her online store.
• The two met in 2018 and started talking about all of the different things they were learning in their businesses (bonding over their love of Dunkin coffee!)
• One of the things that attracted Brittany to SEO was how simple changes can make a big difference.
• For Crystal, meeting Brittany meant having someone to talk to about business growth – somebody she could learn from and bounce ideas off of.
Leave a review and let us know what you think of the episode!
What are you hoping to learn?
Crystal's links
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
From the publisher's feed
Ready to turn your Etsy shop into a powerhouse brand on Shopify?
The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a…
I don't believe in one-size-fits-all roadmaps.
Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.
Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights.
Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.

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