Simple and Smart SEO: GEO for Shopify and Etsy sellers

Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 20th episode? Our Part 2 Takeaways: 

It would be helpful to have a virtual assistant who already has a head start and understands SEO so that they can just run with it and own that.

• Emily teaches her students to optimize existing content before creating new content.
• Virtual Assistants should be able to access the backend of websites in order to make changes.
• Assistants need to access the SEO data in order to see what's ranking and what's working.

SEO Virtual Assistants should track and show their SEO work to business owners monthly.

• Having a spreadsheet where you can track progress over time is important in order to remember what words are being worked on.
• Following up monthly (or whenever you invoice) is sufficient.

Business owners should have a basic understanding of SEO before hiring a VA.

• Prepping for an SEO assistant should involve creating a list of things that need to be checked off.
• Grab Crystal's Shopify SEO checklist for Shopify store owners!
• Download Emily's resource for VA tasks.

The relationship between content and SEO:

• Start with the SEO first so that the right keywords can be targeted.
• Helps to focus writing and create quality content.
•  Content should be written with a purpose in mind.

EMILY REAGAN INFO
emilyreaganpr.com

• Instagram
• Need to offload some tasks? Visit: hireaunicorn.com
• Want to become a rad marketing unicorn (AKA: super talented VA)? Get on the waitlist!
• Create a traffic driver using Emily's Gif & Sticker Training $17.99

⬇️ CONNECT WITH US HERE ⬇️

Grab  B’s One-Stop SEO cheat sheet

• brittanyherzberg.com
• Connect on Instagram

Use Crystal's Affiliate link to get started with  Jasper.ai!

• Websites:crystalwaddell.com and collageandwood.com
• Crystal on Instagram
• Start Your Shopify Store

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 18th episode?

Today we're talking hiring a "Unicorn" SEO assistant (not your average VA!)

Our Part 1 Takeaways: 

Business owners should give Virtual Assistants tasks that are measurable. 

• Tasks that VAs can help with include scheduling social media posts, drafting emails, and creating content.
• SEO-specific tasks include updating Google Search Console and writing SEO Meta Descriptions and Titles.
• Communication is key when working with a VA, and business owners should be clear about their expectations.
• Business owners should track their time to see where they can delegate tasks to a VA.

SEO is the starting place for all of your content.

• The BFF of SEO is time. Optimize your site and give it time to work for you.
• Google webmaster tools lets you build your own tracking links with a specific nomenclature*.
• Shopify doesn't currently have a place to put in a GA-4 code but you can research how to do it yourself.

*word of the year: nomenclature.  Nomenclature means the choosing of names for things aka naming conventions or "what you call stuff."

Check out the next episode for Part 2 with Emily Reagan!

EMILY REAGAN INFO
emilyreaganpr.com
Instagram
Need to offload some tasks? Visit: hireaunicorn.com
Want to become a rad marketing unicorn (AKA: super talented VA)? Get on the waitlist!
Emily's resource for VA tasks
Discussed in the interview: Webmaster tools is now Google Search Central
Create a traffic driver using Emily's Gif & Sticker Training $17.99

⬇️ CONNECT WITH US HERE ⬇️

Use Crystal's Affiliate link to get started with  Jasper.ai!

• Websites: crystalwaddell.com and collageandwood.com
• Connect with Crystal on Instagram
• Start Your Shopify Store

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Welcome to the Simple and Smart SEO Show!
👉🏽 Share this with a friend!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

Today we're talking about the Google Helpful Content Update and what it means for content.

Here's the top takeaways:

• Google released an update called the helpful content update which could impact your website's search engine ranking.
• Helpful content is defined as content that satisfies the search intent of the user, is well written, and is informative.
• You can make your content more helpful by writing for human beings instead of search engines.
• Pay attention to what questions people are asking you and create content related to your niche.

A few things we've learned...

• Creating content that is helpful to your audience will also help build trust with Google and other search engines, making it more likely that your website will be seen as a trusted authority.
• Product reviews, images, videos, and links are all ways to create helpful content that demonstrates your expertise.
• Structuring your content in an easily digestible format will also help search engines understand your website's purpose and improve its ranking.

Here's how to create helpful content in a simple and smart way:

• Establishing yourself in the customer journey and providing helpful content builds trust with potential customers and gets them to your website.
• Use Google Analytics (or your website host) to see what content is performing well and optimize it.
• If you're ready to create new content, use a tool like Surfer SEO to get ideas for topics that will help you become an authority on a particular keyword.

⬇️ CONNECT WITH US HERE ⬇️

Use Crystal's Affiliate link to get started with  Jasper.ai!

• Websites:crystalwaddell.com and collageandwood.com
• Connect with Crystal on Instagram
• Start Your Shopify Store

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Welcome to the Simple and Smart SEO Show!
Today we're talking website audits! 👉🏽 Apply for your own SEO Audit!

👉🏽 Share this with a friend!

For fun and to show you what it's like, we talked through a LIVE audit of B's site! Here's are the top takeaways:

• SEO isn't just a pre-built machine on your website, it takes strategy and forethought.
• It's important to think about what your readers or visitors need.
• Tools like Ubersuggest can help you improve your website.

A few things we've learned about website SEO over the years: 

• Separate the URL slug (the part after the /) with dashes. /URL-slug
• Name your courses and products and websites using keywords.

Here's how to avoid common SEO errors you may see during an SEO audit:

• Make sure each page has an H1 and a unique title.
• Create meta descriptions for all pages, especially those that are key revenue generators.
• Check for and correct broken links and 404 errors.
• Shorten title tags if they are too long (ideally 50-60 characters).

Here's how to get high authority sites pointing to your website and increase your domain authority:

• Pitch yourself to podcasts and share your knowledge.
• Sign up and respond to HARO media requests (helpareporter.com).
• Establish a dedicated page on your website for your podcast.

⬇️ CONNECT WITH US HERE ⬇️

Use Crystal's Affiliate link to get started with  Jasper.ai!

• Websites:crystalwaddell.com and collageandwood.com
• Connect with Crystal on Instagram
• Start Your Shopify Store

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

PodMatch
PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 16th episode?

Today we're talking SEO strategy for our podcast!

SEO plays a role in ALL of our online content:

• Utilize SEO for your podcast show name by including keywords in your name.
• Use keywords in your show notes and description to help people find your podcast.
• You can also use keywords in social media posts, Pinterest pins, and emails.

We utilize Jasper.ai and other specialized tools for podcast-related tasks:

• Jasper.ai is a copywriting assistant tool that can be used to help generate show notes.
• Searchie.io is a tool that can be used to create transcripts of audio or video files.
• Show notes are important because they help people understand what the podcast is about - and a perfect place to add SEO related keywords.

⬇️ CONNECT WITH US HERE ⬇️

Use Crystal's Affiliate link to get started with  Jasper.ai!

• Websites:crystalwaddell.com and collageandwood.com
• Connect with Crystal on Instagram
• Start Your Shopify Store

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Welcome to the Simple and Smart SEO Show!
👉🏽 Share this with a friend!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

Today we are sharing one of our casual conversations about our favorite topics: SEO & website content strategies!

• Identify comments within reviews that share a common theme to capitalize on what you do well.
• Our angle, special sauce, x-factor, etc., comes from all of our past experience, knowledge, and what we see as gaps in the market or opportunities.

Let's talk about Pillar Content!

• Pillar content posts can range but should start at 1500-2000 words each.
• A  funnel example goes freebie, pillar content post, paid offer.
• Pro tip: Content can be placed on Shopify as a page post (not a blog).

What action do you want clients to take?

• Consider working backwards from your end goal, in order to better understand the steps needed to get there.
• Taking inspiration from outside of your niche can be helpful in sparking new and innovative ideas.
• Using language from a "content bank" can help with this process.

Listen in to learn about the three different persona types B created based on where someone is in their business journey.

Want to know how you can connect with us?

Use Crystal's Affiliate link to get started with  Jasper.ai!

• Websites:crystalwaddell.com and collageandwood.com
• Connect with Crystal on Instagram
• Start Your Shopify Store

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's in our 14th episode?

We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO!

About Ashleigh Chanél:

A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. 

Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress. 

I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.

Ashleigh on Marketing Mindset:

• People are scared to spend money on ads because they don't want to waste it, but ROI is not always monetary.
• You can validate your funnel by asking people in your ideal audience their thoughts on it before you put it out there publicly.
• Ask your audience what they want and what they hate about your industry before you start marketing to them.
• When selling something, it is important to be able to explain how it will benefit the buyer; if you can't do this, then it will be difficult to make the sale.

Ashleigh on Ads Mindset:

•  Ads don't have to be hard, but you need a strategy behind them.
• If people aren't clicking on your ad, there's an issue with the targeting, creative, or copy.
•  If people are clicking on the ad but not opting in, there may be a disconnect between what your customers are looking for and what you're offering.

Ashleigh on Overwhelm:

• Focus on one thing, rather than feeling overwhelmed by trying to accomplish everything at once.
• It's okay to take time off in the middle of the week to rejuvenate yourself - this will make you more productive overall.
• When you're at your best, everyone else gets the best of you too. So do what makes YOU feel good.

Grab These Resources from Ashleigh:

• Quiz: "What's your personal path to passive income?"
• Quiz: "Blow past 6 figures" (All about your best lead magnet & funnel)

Connect with Ashleigh Chanél:

• Absolutely Ads Course: https://www.absolutelyads.com/
• Instagram

Crystal's links

• Websites:crystalwaddell.com and collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!

We chat w/ social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! Ashleigh Chanél has 2 first names and 2 middle names. Also, 1 last name! 🤣🤣🤣
Join the ads convo here!

About Ashleigh Chanél:

A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. 

Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating & impact-creating machines without the extra time and stress. 

I position my clients as authorities in their industries with tailored organic & paid marketing and advertising strategies.

On SEO:

• SEO is important for EVERY business.
• It can take some time to see results from SEO.
• SEO is a great way to get in front of people who know what they want or need.

On Ads:

• Ads are a great way to market: they are easy to set up & don't require a lot of effort.
• Ads can be used to target people who have visited your website before.
• The 4 main types of ads: personality, credibility, vulnerability, & feel-good.
• Ads can work if you have a plan & know what your audience wants.
• Most effective when your messaging is on point.
• Can be used to target people who have visited your site before.

On Connecting With Your Audience:

• Voice notes are a great way to connect with your audience & build relationships.
• You need to invest time or money into marketing tactics that will help you reach your goals.
• Learn how copying other people's messaging can lead to business problems down the road.

On Marketing:

• All marketing strategies work, so pick 1 & stick with it.
• Ashleigh Chanél shares her favorite Rachel Rogers' suggestion.
• Understand ROE (Return on Effort).

Connect w/ Ashleigh Chanél:

• Absolutely Ads Course: https://www.absolutelyads.com/
• Instagram
• https://quiz.fromactivetopassive.com/ 

Take the quiz to get your custom passive income strategy for your program, service, or digital products that lets you wake up to money, put down your phone, & reach your next level business goals without being always on social media.

Crystal's links

• Websites:crystalwaddell.com & collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

PodMatch
PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!
• Leave a text or voice note here.

What's inside this episode?

• Google and other search engines use algorithms to determine where a given piece of content should rank in the search results.
• One important factor is domain authority: a measure of how much "authority" or trustworthiness a website has. 
• Domain authority can be thought of as a vote from other websites; the more votes (or links) a website has from high-quality websites, the higher its domain authority will be.

• There are four types of search intent: informational, navigational, commercial, and transactional.
• Internal linking is when you link to other pages on your website, and external linking is when you link to pages on other websites.
• Page depth is the number of clicks it takes to get from the homepage to a certain page on the website. The ideal number of clicks is three or less.
• SEO title and meta-description are pieces that you see on the backend of your website for each page. 
• The SEO title should be no more than 67 characters (B) 55-60 characters (Crystal), and the meta-description should be no more than 155 characters.

• On-page SEO is about making individual pages show up in search results. This can be done by focusing on things like the URL, slug, headlines, button copy and images.
• Off-page SEO is about building relationships and getting links from other websites. This can help improve your website's ranking and visibility.
• Technical SEO is about improving the technical aspects of your website to make it more visible and accessible to search engines. This includes things like site speed, sitemaps and mobile optimization.
• Local SEO is about optimizing your website for local searches. This includes things like creating listings on directories and ensuring that your NAP (name, address, phone number) information is accurate across the web

Join in on the conversation!
(Seriously—leave a voice memo or a quick text. We love hearing your thoughts.)

B's links

• Website: brittanyherzberg.com
• Instagram
• Brittany’s One-Stop SEO cheat sheet

Crystal's links

• Websites:crystalwaddell.com and collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Welcome to the Simple and Smart SEO Show!

• Apply for your own $99 SEO Site Audit!

What's in our 11th Episode?

We are talking all about Google Analytics 4, aka GA-4
What are your thoughts on GA-4?  (⬅️ leave a comment)

• Google is sunsetting universal analytics (UA)
• If you don't have GA for turned on, you're not going to have any data next year.
• In Crystal's opinion, GA-4 is more e-commerce friendly than the Universal Analytics.

•  GA4 focuses on engagement metrics vs. negative analytics.
• Create audiences based on predictive behaviors, such as purchase and churn probability.
• Make sure your Google ads account is connected to your GA4 account.

• Brittany has a Squarespace website and wants to set up GA-4.
• To do this, she needs to create a GA-4 Property. 
• Then she can follow the Squarespace tutorial to install the GA-4 code on her  site.

Neil Patel article on Google Analytics 4.

Crystal's links

• Websites:crystalwaddell.com and collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store
• SEO Writing Masterclass

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

PodMatch
PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...