The Simple and Smart SEO Show

Google's Helpful Content Update: Explained


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Welcome to the Simple and Smart SEO Show!
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Today we're talking about the Google Helpful Content Update and what it means for content.

Here's the top takeaways:

  • Google released an update called the helpful content update which could impact your website's search engine ranking.
  • Helpful content is defined as content that satisfies the search intent of the user, is well written, and is informative.
  • You can make your content more helpful by writing for human beings instead of search engines.
  • Pay attention to what questions people are asking you and create content related to your niche.

A few things we've learned...

  • Creating content that is helpful to your audience will also help build trust with Google and other search engines, making it more likely that your website will be seen as a trusted authority.
  • Product reviews, images, videos, and links are all ways to create helpful content that demonstrates your expertise.
  • Structuring your content in an easily digestible format will also help search engines understand your website's purpose and improve its ranking.

Here's how to create helpful content in a simple and smart way:

  • Establishing yourself in the customer journey and providing helpful content builds trust with potential customers and gets them to your website.
  • Use Google Analytics (or your website host) to see what content is performing well and optimize it.
  • If you're ready to create ne

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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The Simple and Smart SEO ShowBy Crystal Waddell

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