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Today we're talking about the Google Helpful Content Update and what it means for content.

Here's the top takeaways:

• Google released an update called the helpful content update which could impact your website's search engine ranking.
• Helpful content is defined as content that satisfies the search intent of the user, is well written, and is informative.
• You can make your content more helpful by writing for human beings instead of search engines.
• Pay attention to what questions people are asking you and create content related to your niche.

A few things we've learned...

• Creating content that is helpful to your audience will also help build trust with Google and other search engines, making it more likely that your website will be seen as a trusted authority.
• Product reviews, images, videos, and links are all ways to create helpful content that demonstrates your expertise.
• Structuring your content in an easily digestible format will also help search engines understand your website's purpose and improve its ranking.

Here's how to create helpful content in a simple and smart way:

• Establishing yourself in the customer journey and providing helpful content builds trust with potential customers and gets them to your website.
• Use Google Analytics (or your website host) to see what content is performing well and optimize it.
• If you're ready to create new content, use a tool like Surfer SEO to get ideas for topics that will help you become an authority on a particular keyword.

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