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Whitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.
Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.
Connect w/ Whitney:
IG
LinkedIn
Pinterest
Whitney and Crystal met through Nicole of Art 2 the Extreme, who specializes in PR.
Crystal & B started their podcast to share conversations with others and ease the loneliness of entrepreneurship. Here's our tips for your podcast:
Podcasts are an excellent way to build trust and relationships with listeners due to the audio format and personal connection.
Our favorite tools for podcast organization:
Freebies for Business Mommas with young children:
Hospital Bag Checklist
Free Tooth Fairy Certificate
First Birthday Party Planner
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.
Connect with Crystal Carter:
SERPs Up Podcast
Twitter
Website
Our takeaways from Crystal:
1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".
2. With Wix, everyone has a baseline of "SEO starting points":
3. Fun SEO terms to understand:
4. Double check your tagging.
5. Use schema.org to search and study existing schema.
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.
Get in touch with Erika:
Erika's tips: Before hiring team members, identify what tasks can be outsourced and provide clear instructions (i.e. a "definition of done").
1. Research what words people are typing into Google when they are looking for a particular service or product.
2. Utilize Instagram bio descriptions for service providers—no vague descriptions.
4. Tips to improve your search visibility:
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business.
Website
YouTube
Instagram
Market Research FREEBIE
5-Figure Leap
1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:
2. How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware.
3. How to increase your conversions with your words (and SEO):
Like this episode? Sign up for Marisa's messaging masterclass
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from his adventures in the rap game to help create memorable experiences through branding and media.
Find Alex:
Website
Linked In
IG / FB
Listen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!
Super fans should be provided with differentiated content, while most followers will only follow one platform.
1. Alex defines SEO as having two levels:
2. Best practices for repurposing content should involve getting the most use out of it while creating.
3. Regular practices of ideation and production should be followed, such as 9am studio time analogy, to create consistent output.
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.
Find Susan:
Website
Instagram
Microcopy Micro Course
1. Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes.
2. Susan emphasizes the importance of microcopy in user experience design, and the need for businesses to provide clear and relevant information.
3. Susan Reoch described UX as how something works rather than just how it looks, focusing on big wins first to create immediate results.
Donald Miller's Book Storybrand
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!
Find Holly:
Website
Instagram
FREE SEO Checklist for Your Blog
1. Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.
2. Holly suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.
3. Metrics to track in Google Analytics and Search Console:
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros!
Find Laura:
Website
Instagram
Newsletter
1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper), Surfer SEO and the Hemingway app.
2. Laura's top four tips for using online tools for SEO copywriting:
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Meg Yelaney is a business mentor, podcaster, & speaker whose passion lies in helping women build businesses that allows them to thrive in their marriages as much as their bank.
Find Meg:
Instagram
Podcast
Guide to signing your next high ticket client
1. According to Meg, In the beginning stages of an online business, many people feel like they don't know enough due to imposter syndrome.
2. Meg's top tips for gaining confidence as an online business owner:
3. Meg's top tips to setting yourself apart:
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
This transcript has been machine-generated and has not been edited for errors.
In this episode, we interview Jordan Gill, the founder of Systems Saved Me and the questions surrounding her site as her team switches hosting providers.
1. Jordan talks about her business and its transition from offering VIP days to an even more expanded "life first" business approach.
2. Jordan, Crystal, and Brittany review an SEO audit of SystemsSavedMe.com: what's working well, opportunities for improvement and changes in the business.
More about Jordan!
Jordan Gill is a 7-Figure Business Strategist whose mission is for high-achieving business owners to prioritize rest without sacrificing revenue! She’s helped over 400 coaches and consultants work with clients only 4 days a month with VIP Days! When she’s not spreading the gospel of VIP Days, she’s working on one of her thousand-piece jigsaw puzzles or traveling the world with her husband and bonus son.
Connect w/ Jordan:
Facebook
Instagram
YouTube
LinkedIn
TikTok
Other podcast episodes mentioned:
Screaming Frog for images
SEMrush: Surround Sound
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
From the publisher's feed
Ready to turn your Etsy shop into a powerhouse brand on Shopify?
The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a…
I don't believe in one-size-fits-all roadmaps.
Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.
Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights.
Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.

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