Simple and Smart SEO: GEO for Shopify and Etsy sellers

Simple and Smart SEO: GEO for Shopify and Etsy sellers

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Simple and Smart SEO: GEO for Shopify and Etsy sellers episodes

  • Off-Page SEO: Use a Podcast To Build Brand Awareness w/ Whitney Surane

    Whitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.

    Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.

    Connect w/ Whitney:
    IG
    LinkedIn
    Pinterest

    Whitney and Crystal met through Nicole of Art 2 the Extreme, who specializes in PR.

    • Whitney has learned the importance of user experience and SEO on Shopify, the value of meta-descriptions, targeted keywords, and customer testimonials.
    • She is now starting a podcast to provide customers further support while also supporting other small businesses and women.

    Crystal & B started their podcast to share conversations with others and ease the loneliness of entrepreneurship. Here's our tips for  your podcast:

    • Basic equipment such as a computer, and cheap microphone (e.g.,  Blue Snowball) and headphones. 
    • We do not have a pre-set structure, but keep an idea list for topics.
    • We downloaded our music from Storyblocks.
    • We record our podcasts on Zoom.
    • Post-production editing is done by Crystal or a Fiverr editor.

    Podcasts are an excellent way to build trust and relationships with listeners due to the audio format and personal connection.

    • Leverage SEO by utilizing keywords in show titles, descriptions and transcripts.
    • Manage workload with automated processes such as HoneyBook intake forms.

    Our favorite tools for podcast organization:

    •  Google Docs.
    • Headliner App - assets for podcast guests.
    • Descript - editing & transcription, Garage Band and Auphonic for post-production.


    Freebies for Business Mommas with young children:
    Hospital Bag Checklist
    Free Tooth Fairy Certificate
    First Birthday Party Planner

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    49 min
  • Schema + Sitemaps w/ Crystal Carter, Head of Wix SEO Communications

    Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.

    Connect with Crystal Carter:

    SERPs Up Podcast
    Twitter
    Website

    Our takeaways from Crystal:

    1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".

    • Clarity is key when it comes to SEO, and communicating with bots.
    • Make sure your website does what it "says on the tin" – keep descriptions concise & clear!


    2. With Wix, everyone has a baseline of "SEO starting points":

    • such as dynamic site maps & 
    • structured data. 
    • Customization is also available for more advanced users.

    3. Fun SEO terms to understand:

    •  Site maps are important tools that help web crawlers understand a website better.
    •  Internal links can be used to help pages become indexed and increase visibility.

    4. Double check your tagging.

    • Be aware of near duplicates in tagging; avoid tags with similar meanings.
    • Clean up tags to save Google’s ‘crawl budget’ for more meaningful content. 

    5. Use schema.org to search and study existing schema.

    • Humans and bots alike will be able to see and understand the story being told through blogs, images, and technical SEO.
    • Consistent meta tags, links and data on a website help search engines identify the website's identity and authority on the subject.



    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    45 min
  • SEO Mistakes When Hiring On Social Media w/ Erika Macauley

    Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.

    Get in touch with Erika:

    • Instagram
    • Website
    • Hiring Cheat Sheets
    • See open roles

    Erika's tips:  Before hiring team members, identify what tasks can be outsourced and provide clear instructions  (i.e. a "definition of done").

    1. Research what words people are typing into Google when they are looking for a particular service or product.

    • Look at what competitors are using. Use those as an inspiration point.
    • Niche down! You won't get found on page 35 of Google.

    2.  Utilize Instagram bio descriptions for service providers—no vague descriptions.

    • The phrase “virtual assistant” is outdated. Replace with  specific job titles.
    • Prioritize experience over hourly rate when hiring a team member.

    4. Tips to improve your search visibility:

    • JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.
    • JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.
    • JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibilities and the pay.


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    56 min
  • SEO & Messaging: The Best Non-Icky Tips w/ Brittany McBean

    Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business.
    Website
    YouTube
    Instagram
    Market Research FREEBIE
    5-Figure Leap

    1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:

    • Rely less on gimmicks and focus more on connecting with customers.
    • Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating anxiety.

    2.  How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. 

    • Remain objective (external research, quantitative data, one-on-one interviews). 
    •  Analyze cold audience data not associated with the client's list.
    • Research conversations occurring within the industry.
    • Use surveys sent to the client's list.

    3. How to increase your conversions with your words (and SEO):

    • Use social media platforms with a purpose or strategy in mind.
    • Celebrate customers' critical thinking and discernment vs. using FOMO tactics.

    Like this episode? Sign up for Marisa's messaging masterclass

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    52 min
  • Where SEO & Video Strategy Intersect w/ Alex Minor

    Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from  his adventures in the rap game to help create memorable experiences through branding and media. 

    Find Alex:
    Website
    Linked In
    IG / FB

    Listen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!

    Super fans should be provided with differentiated content, while most followers will only follow one platform.

    1.  Alex defines SEO as having two levels:

    • surface level organic SEO (content/keywords)
    • and technical SEO (deep dark hole for smarter nerds).

    2.  Best practices for repurposing content should involve getting the most use out of it while creating.

    • YouTube Shorts are the best way to grow an organic channel quickly; long form content also has high monetization and searchable library benefits.
    • Pinterest engagement is supported by 10% short form video content; 30% revenue comes from short form video content.

    3.  Regular practices of ideation and production should be followed, such as 9am studio time analogy, to create consistent output.

    • Content should be on the same umbrella to increase engagement and build trust.
    • Only super fans need differentiated content!
    •  Knowing what the goal of the created content is allows for greater success.
    • Creating educational videos allows followers to learn from your brand and get to know your vibe.
    •  An easy hack for using a webcam is to place a post-it note with an arrow above the lens for reference when filming. 


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    44 min
  • Website SEO's BFF: User Experience Design w/ Susan Reoch

    Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.

    Find Susan:
    Website
    Instagram
    Microcopy Micro Course

    1.  Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes.

    • Empathizing with users, defining problems, ideating solutions, prototyping and testing results.
    • Combining data into a user journey is possible with resources such as the 60 Minute Story Map and Content Home.

    2.  Susan emphasizes the importance of microcopy in user experience design, and the need for businesses to provide clear and relevant information.

    • E-commerce store owners need to consider their customers’ needs and provide reassurance when appropriate.
    • Businesses can often have too many features on their websites, and that it is important to narrow down the focus to address root problems.

    3.  Susan Reoch described UX as how something works rather than just how it looks, focusing on big wins first to create immediate results.

    • The steps of Design Thinking: Empathize with Client, Define The Problem, Ideate, Prototype, Test.
    • Your website copy should include the skillsets of conversion copywriting, SEO and User Experience (UX) Design.

    Donald Miller's Book Storybrand

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    50 min
  • Measure SEO Success of your Blogs w/ Holly Weidman

    Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!

    Find Holly:
    Website
    Instagram
    FREE SEO Checklist for Your Blog

    1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.

    • To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link).
    • "Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.

    2.  Holly  suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.

    • For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.
    • Tracking metrics is key to understanding if efforts are achieving desired goals.

    3. Metrics to track in Google Analytics and Search Console:

    • Page Views, and SEO performance (organic traffic).
    • Audit past content is to evaluate reader experience (images, headings, etc.) 


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    50 min
  • SEO Copywriting vs. AI tools (like ChatGPT) w/ Laura Jawad

    Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros!

    Find Laura:
    Website
    Instagram
    Newsletter

    1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper), Surfer SEO and the Hemingway app.

    • She noted the importance of fact-checking and avoiding generating false or offensive content.
    • AI tools, like Jasper and Chat GPT, can save time and provide assistance for tasks, such as creating meta descriptions, headlines and alliterative content.
    • Careful consideration should be taken when using these tools, since they  rely on the internet for their knowledge.

    2.  Laura's top four tips for using online tools for SEO copywriting:

    • Address the tone of content to ensure it was written by a human.
    • Verify that content is factually accurate.
    • Run content through a Ai detector such as Hugging Face OpenAI Detector.
    • Scan for plagiarism using Copyscape.


    Connect w/ B: YouTube, Website, LinkedIn, Instagram


    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    38 min
  • Master SEO & Overcome Imposter Syndrome w/ Meg Yelaney

    Meg Yelaney is a business mentor, podcaster, & speaker whose passion lies in helping women build businesses that allows them to thrive in their marriages as much as their bank.

    Find Meg:

    Instagram
    Podcast
    Guide to signing your next high ticket client

    1. According to Meg, In the beginning stages of an online business, many people feel like they don't know enough due to imposter syndrome. 

    •  When starting out, take advantage of having more intimacy you can have with each follower by welcoming them and asking how you can help or serve them. 
    •  Having knowledge but no confidence is common.

    2.  Meg's top tips for gaining confidence as an online business owner:

    •  Write down the evidence of why you are great at what you do. Create a folder on your phone with screenshots as reminders.
    • Meg suggests getting strategic with time spent on social media platforms and not "friendzoning" yourself. 

    3. Meg's top tips to setting yourself apart:

    • Develop a unique method to stand out.
    • When coaching, it is important to understand that results may vary and one cannot control outcomes.
    • Focus on one step at a time: start by getting clear on what you actually do.
    • Stories that Stick is a great source of inspiration for creating emotional content.


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    1 hr 3 min
  • Improve Your Website Visibility With an SEO Audit (Guest: Jordan Gill)

    This transcript has been machine-generated and has not been edited for errors.

    In this episode, we interview Jordan Gill, the founder of Systems Saved Me and the questions surrounding her site as her team switches hosting providers.

    1. Jordan talks about her business and its transition from offering VIP days to an even more expanded "life first" business approach. 

    • Jordan defines SEO as the ability to be found on the internet.
    • Over the years, Jordan's team has built a strategy of ranking multiple domains for keywords they want to win.

    2. Jordan, Crystal, and Brittany review an SEO audit of SystemsSavedMe.com:  what's working well, opportunities for improvement and changes in the business.

    • Jordan revealed her website had been "dead" for 5 years before they started making progress in January 2022.
    • Jordan and her team focused on updating meta descriptions and alt text.
    • Incidentally, Jordan was also adding backlinks from other websites to hers through a directory page on her site as well as podcast appearances.
    • Jordan's team also "sprinted" a YouTube Shorts strategy which helped bring more traffic to her website.

    More about Jordan!
    Jordan Gill is a 7-Figure Business Strategist whose mission is for high-achieving business owners to prioritize rest without sacrificing revenue! She’s helped over 400 coaches and consultants work with clients only 4 days a month with VIP Days! When she’s not spreading the gospel of VIP Days, she’s working on one of her thousand-piece jigsaw puzzles or traveling the world with her husband and bonus son.

    Connect w/ Jordan:
    Facebook
    Instagram
    YouTube
    LinkedIn
    TikTok

    Other podcast episodes mentioned:
    Screaming Frog for images
    SEMrush: Surround Sound


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    50 min

About Simple and Smart SEO: GEO for Shopify and Etsy sellers

From the publisher's feed

Ready to turn your Etsy shop into a powerhouse brand on Shopify? 


The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a…

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