Simple and Smart SEO: GEO for Shopify and Etsy sellers

Simple and Smart SEO: GEO for Shopify and Etsy sellers

Download on the App Store

Simple and Smart SEO: GEO for Shopify and Etsy sellers episodes

  • Unlocking the Secrets of Google Search Console Tools

    Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.

    Google Search Console
    Semrush Article

    Join us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.

    1. The Google Product Suite Products We Love To Use.

    • Google Search Console integrates with Google's other services. 
    • Google Analytics and Google Looker Studio.

    2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.

    • Waddell and Herzberg go in-depth with the 'performance' tool 
    • These insights assist in content creation to drive more site traffic.
    • Index Coverage indicates which pages are visible on search engines.
    • Mobile usability is essential as most users access websites via mobile.
    • We discuss the importance of submitting a sitemap.
    • We identify the 'linking domains and internal links' feature.
    • Our favorite: a monthly email report from Google Search Console.
      Today's discussion centers around leveraging Google Search Console for SEO. 

    3. Other Notable GSC Insights:

    • Proposed changes to Google Search Console such as INP (Interaction to Next Paint)
    • Google Merchant Center for e-commerce sellers.
    • The importance of Security certificate (SSL) for site audits.

    Need help with your GSC? Send us a message on Instagram!
    B's IG
    Crystal's IG

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    40 min
  • SEO SHORTS: HOW TO OPTIMIZE AN EXISTING BLOG

    Work smarter—not harder, they say. Consistently crank out content, they say. Well what "they" haven't been telling you is exactly how to optimize your blogs to incorporate more SEO. In this quick hitting bonus episode of SEO Shorts, Crystal & Brittany are here to walk you through 5 key elements your blog needs in order to improve its ranking on Google & other search engines.

    Don't overlook these key areas of your blog:

    • keywords
    • H1 headline
    • links: internal & external 
    • images: titles and Alt text
    • button copy


    Other episodes you might also like to listen to:
    Website Accessibility w/ Erin Perkins
    Share Blogs to Pinterest w/ Mackenzie Armstrong
    Measure the SEO Success of Blogs w/ Holly Wiedman
    Google's Helpful Content Update Explained
    SEO Dictionary Part 1
    SEO Dictionary Part 2

    Want a pro to walk you through the exact steps to write a keyword-rich, findable piece of content for your website (aka: a blog)? You might be interested in Brittany's "How to Write a Blog w/ SEO" 10-day email course!

    **Note:
    The Galas conversation thread is no longer active. But ⤵️
    Have you had an SEO win since listening to SEO Shorts? Tell us!

    Connect w/ B: YouTube, Website, LinkedIn, Instagram


    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    9 min
  • Finding Balance and Clarity in Business w/Kathleen Booker

    In this captivating episode, Kathleen Booker takes us on a transformative journey of breathwork and intentionality. Discover how the simple act of tuning into your breath can unlock a world of peace, clarity, and enhanced productivity in both your personal and professional life.

    Connect with Kathleen:
    Website
    FB
    IG
    Linkedin

    Episode Highlights:

    • The connection between breathwork, stress reduction, and improved health
    • Exploring the benefits of breathwork for business owners and their output
    • Embracing consistency and staying true to your own unique journey
    • Unveiling the parallels between intentionality in breathwork and strategic use of SEO keywords
    • Practical exercises to prioritize tasks and create a healthy work-life balance
    • Cultivating self-kindness and fostering awareness for personal and professional growth
    • Applying mindful breathing techniques to navigate stressful business situations

    Join Kathleen, Crystal, and Brittany as they discuss  insights and strategies for integrating breathwork and intentionality into your business routine.

    BONUS: 

    • A guided breathwork exercise led by Kathleen  [00:25:30 to 00:33:30]

    Elevate your mindset, optimize your decision-making, and discover how these strategic practices can propel you towards success.

    You might also like to listen to:
    Our interview w/ TaVona Denise on how your nervous system impacts your business

    Connect w/ B: YouTube, Website, LinkedIn, Instagram


    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    38 min
  • SEO SHORTS: WHY ARE INTERNAL LINKS IMPORTANT FOR SEO

    What’s one of the easiest things you can do to boost your SEO strategy?

    Internal linking!

    This is where you link from one page on your site to another page on your site.

    Examples include:

    • Linking from a blog post to your Services page
    • Linking from your Contact page to your Podcast
    • Linking from your Services page to a case study
    • Linking from your About Us page to your Shop


    The great thing about this linking strategy is that it doesn’t require cold outreach, you have full control of the process, & it can take less than a minute to implement!

    Listen in as we walk you through:

    • what internal links are
    • what internal linking does for your SEO strategy
    • the best way to create internal links

    Let us know if this episode was helpful!

    Connect w/ B: YouTube, Website, LinkedIn, Instagram


    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    8 min
  • Strategies to Succeed in Business & SEO w/ Celia Arias

    Today our guest Celi Arias shares her approach to business coaching, which involves simplifying complex business strategies and encouraging self-reliance among clients.

    Connect with Celi:
    Instagram
    LinkedIn
    Website

    Key Takeaways from this episode:

    1. Trust your instincts and have confidence in your business,

    • Believe in yourself and avoid feeling reliant on someone else for success.
    • B shared her experiences with seeking validation and confirmation from others, which stopped after going through Arias' program.
    • Crystal shared observations of people holding back out of fear of how they will appear professionally.

    2. Arias emphasized on how in business no idea is completely new. 

    • The art of business is a  constant conversation and iteration.
    • Challenge existing consumer analysis frameworks and simplify them.
    • Traditional demographic-based targeting tells a fraction of a person's story.
    • Keeping things simple has proven to be more efficient in business.

    3. Companies need to know how their customers are describing them.

    • SEO can serve as a confidence-building tool by reinforcing the business owner's intimate knowledge of their product and business.
    • Understand the value of asking clients for feedback. 
    • Involve customers in the decision-making process.
    • Good business strategies  empower clients to become their best selves vs. projecting the strategist's version of the client's business.

    Join us for an inspiring conversation as we explore Celi Arias' approach to business coaching.

    Simplify your strategies, empower your success, and take your entrepreneurial journey to new heights.

    Don't miss out on this transformative episode!

    Connect w/ B: YouTube, Website, LinkedIn, Instagram


    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    37 min
  • SEO SHORTS: SHOPIFY HOME PAGE SEO FOR BEGINNERS

    Fun fact for our ecommerce friends—Shopify is sneaky! They hide your Home page SEO title & meta description fields.

    In this installment of SEO Shorts—Crystal helps you find it!

    This is perfect for existing Shopify store owners, Etsy store owners considering opening a Shopify store, & anyone who’s just curious about… Shopify!

    You’ll learn:

    • what a meta description is
    • what an SEO title is
    • why it’s critical to have an SEO title & meta description for your Shopify site
    • ideal character count for both
    • if you should add a social sharing image


    You may also want to check out these episodes:
    →  Etsy SEO w/ Nicole Lewis
    →  What is SEO Shorts?
    → 
    AI to help your Shopify & Etsy SEO


    Help us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    10 min
  • Creative SEO and Conversion Copywriting w/ Haley Burns

    Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement.

    Connect with Haley:
    Website
    LinkedIn
    Facebook

    Like this episode? Sign up for the messaging masterclass w/ Marisa: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

    Key Takeaways from this episode:

    1. It's important to embed keywords into creative, engaging language and content.

    • Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.
    • Continually optimize website content from both an SEO and copywriting perspective.

    2. Haley emphasized unique and refined writing for an authentic brand voice.

    • Draw inspiration from reading fiction. (B also mentioned a nonfiction book to improve storytelling Stories that Stick.)
    • Engage with diverse people and note their unique phrases.
    • Take breaks from social media.

    3. Is there a specified formula or objective in copywriting for high-quality content?

    • Haley: Sharing something new that resonates with the target audience suffices.
    • B defined high-quality content as helpful.
    • Crystal believes sharing a fresh and genuine perspective = high quality.
    • For e-commerce, compelling content can contain word graphics and images.
    • Haley: intention and honesty as crucial elements to high-quality content.

    4. Conversion copywriting addresses objections to sales success.

    • Mastering conversion copywriting can lead to more effective persuasion techniques and stronger arguments in content.
    • Addressing potential client objections in content reassureslients about the value of products or services.

    5. The essential mindset for creativity:

    • Develop a curious mindset. 
    • Practice self-care by distancing from work.
    • Nurture your creativity!


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    45 min
  • SEO SHORTS: BEST SEO TOOLS FOR KEYWORD RESEARCH FOR BEGINNERS

    Ever wonder what SEO pros use for keyword research? We’re answering this burning question today!

    We’re also introducing you to our new segment: SEO Shorts 🩳

    (Yes, like the summer version of pants. The intro episode is linked above ⬆️)

    Originally our private podcast episodes, we’ve decided to roll these super short (~10 min or less) episodes into our regular show—giving you a double dose of SEO info. 🤓

    These episodes are intended to be action-oriented bite-sized nuggets that help you build your SEO strategy & get found online—easily once and for all!

    You'll see them drop each Friday. We can't wait to hear what you think!

    Google Chrome extensions mentioned:

    • Ubersuggest
    • Keywords Everywhere
    • Keyword Surfer

    ^^ not affiliate links! Just links to make finding our favorite tools super easy.

    We'd love it if you help us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    9 min
  • SEO Strategies For Your Website to Attract "Golden Clients"

    Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy.

    B shared her two-year process of refining her website.

    • This involved understanding her ideal client, their budget, and prevalent problems. 
    • To find more information, she performed voice of customer (VOC) interviews.

    B noted her increased visibility indicating her SEO expertise.

    • B updated her website messaging. 
    • She overhauled her offer suite, 
    • Performed keyword research, and 
    • Created new SEO strategies for specific pages.

    B has a step by step process for creating SEO strategies.

    • B outlines each page before writing the first draft. 
    • Consider the overall flow and story for each page. 
    • B weaves SEO, storytelling, and social proof into her work.

    Like this episode? Sign up for Marisa's messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

    B and Crystal shared ways of using social proof on your website:

    • Testimonials and statistics,  organized for easy reference during writing tasks.
    • B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics 
    • Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).
    • Crystal also emphasized using customer quotes to enhance customer experience.
    • Brittany shared that 92% of consumers read reviews and testimonials before buying a product.

    SEO services provided by B and Crystal

    • B updated Crystal about her new services: which all fall under the big umbrella of SEO.
    • Crystal believes that an SEO technical audit should be the first step before implementing any further SEO strategies to ensure a strong foundation.
    • Crystal introduced the concept of 'sprints,' which are condensed work times aimed at accomplishing significant tasks that have a major impact on the business.
    • Brittany's SEO basics checklist guides businesses through on-page SEO strategies.


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    31 min
  • Business Systems & Strategies, SEO, & Storytelling w/Colie James

    Today we talk about the importance of effectively managing leads that come in through SEO, with an emphasis on using a system to manage these leads.

    Colie James is a  "Workflow & Automations Guru" and the host of the Business-First Creatives podcast.

    Connect with Colie, aka "Dubsado Systems Fairy Godmother":
    IG
    Linkedin
    "Love Your Leads" Free Training

    1. Colie shared practical ways to set up a system for your business.

    • Automate client booking through Customer Relationship Management (CRM) systems like Dubsado and HoneyBook.
    • You need for a system to handle leads generated from effective SEO practices.
    • Automating consultation calls and bookings ultimately saves time and money.

    2. The importance of clarity and confidence selling services.

    • Use local SEO keywords.
    • Explain the uniqueness of your services
    • Google search your own business and see how well you rank for business name.

    3. Align the front end (SEO and marketing) to the back end (client experience).

    • Use storytelling in blogs to attract potential clients.
    • Use blogs and strategic social posts to give insights into your sessions.
    • Focus on blogs, not pages on your website when you want to target Local SEO keywords.


    Connect w/ B: YouTube, Website, LinkedIn, Instagram


    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    46 min

About Simple and Smart SEO: GEO for Shopify and Etsy sellers

From the publisher's feed

Ready to turn your Etsy shop into a powerhouse brand on Shopify? 


The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a…

More shows like Simple and Smart SEO: GEO for Shopify and Etsy sellers

The Ramsey Show by Ramsey Network

The Ramsey Show

39,024 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,579 Listeners

Simple Pin Podcast: Simple ways to boost your business using Pinterest by Kate Ahl

Simple Pin Podcast: Simple ways to boost your business using Pinterest

462 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,077 Listeners

ACTIVATE by Mimi Bouchard

ACTIVATE

389 Listeners

The Ecommerce Roadmap by Susan Bradley: E-commerce Expert

The Ecommerce Roadmap

212 Listeners

The Megyn Kelly Show by SiriusXM

The Megyn Kelly Show

39,402 Listeners

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box by Sarah Williams

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

156 Listeners

Morning Wire by The Daily Wire

Morning Wire

26,564 Listeners

How to Sell Your Stuff on Etsy by Lizzie Smiley

How to Sell Your Stuff on Etsy

316 Listeners

SEO for Established Entrepreneurs: The Basic B by Brittany Herzberg | SEO Coach & Lead Gen Strategist

SEO for Established Entrepreneurs: The Basic B

22 Listeners