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Today Rachael Spiewak discusses her approach to three-day challenges, emphasizing the importance of search engine optimization (SEO) for digital community building.
1. Rachael stressed the necessity of learning digital skills as an entrepreneur.
2. Rachael suggested digital marketing formats to showcase personality and perform research.
Want to connect with Rachael?
Website
LinkedIn
Facebook
Other episodes we mentioned:
Workflow Tips w/ Dahlia
SEO meets Video w/ Alex
Strategic Stories w/ Emma
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Latesha Lynch joined us a while ago on the “regular” segment of The Simple & Smart SEO Show.
She gave SO much in that episode!
And yet… we had one more question for her.
That question…
“How can collaborations help grow your business?”
Turns out—collaborations were very much a catalyst for Latesha’s own business growth.
She shares her own story & lists several ideas you could jump on today!
Grab your pen & pencil!
Let us know which collaboration you’re most excited for!
You might also like to listen to:
Discover your Magic Message w/ Marisa Corcoran
Jordan Gill’s SEO Audit
Where SEO & Video Strategy Intersect w/ Alex Minor
Audio SEO w/ Kim Tradewell
Connect w/ Latesha Lynch:
Instagram
TikTok
YouTube
Podcast
Lead Overflow (free 3-day workshop)
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
On this episode of the Simple and Smart SEO Show Podcast, we welcome our special guest, Kerrie Fitzgerald.
Kerrie is a Shopify expert and has an extensive background in e-commerce and organic marketing. She shares her insights on the importance of branding and storytelling in business, drawing from her past interactions and collaborations.
We delve into the specifics of working with e-commerce product-based businesses, discussing how to influence hosts to join Shopify and how to humanize businesses through compelling brand stories.
Kerrie also gives us an overview of customer retention strategies, including the development of courses and membership programs. We get a sneak peek into her upcoming book on 'Customer Obsession', which promises to be an enlightening read for anyone looking to build brand loyalty and create engaged 'super fans'.
Tune in to this episode to learn more about mastering the art of e-commerce and organic marketing. Whether you're a seasoned business owner or just starting out, there's sure to be something for you in this conversation!
Connect with Kerrie:
Get her book, Client Obsession
Make Money From Your Email List TODAY
Website
Instagram
Podcast
YouTube
Pinterest
Facebook
Subscribe now wherever you're listening to explore the latest trends and strategies in digital marketing and SEO.
And get future episodes of the Simple and Smart SEO Show Podcast delivered straight to you!
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Pinterest is a fantastic place for both service-based and ecomm businesses to be. It is such the underdog of marketing.
And so many entrepreneurs are missing out—but not you!
Pinterest expert, Mackenzie Armstrong, joined us on The Simple & Smart SEO Show and we talked ALL things Pinterest & SEO.
So we just had to ask her for a mini masterclass on keyword research inside the Pinterest platform.
Listen in—this is a juicy & really actionable episode!
Ooh! And there’s a video to go along with it. 🎥
Try doing some keyword research on Pinterest & tell us what your “aha” moment was!
Then grab Mackenzie’s Ultimate Guide To Optimizing Your Pinterest Account.
——
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results.
Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy.
1. Natasha explains her focus on organic marketing:
2. You can foster connection and engagement through video content.
3. The main goal of content is conversion BUT their are other goals as well:
4. How to stand out with your content in the world of AI and SGE:
5. Follow Natasha's three-part follower journey concept:
Want to connect with Natasha?
Website
Instagram
LinkedIn
Free video confidence challenge
Shine Online Podcast
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn’t miss the chance to ask her to go deeper on one specific task she shared.
How to have a 6-week business planning retreat with yourself!
This is a 2-hour task (maybe 4 hr total if you’ve never done this before).
Here’s how Kristin breaks it down:
Be sure to take Kristin’s quiz to discover your signature brand marketing style!
(Brittany is Shaken!)
Take the quiz & share your result with all of us on Instagram!
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias.
1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions.
2. The role of internal linking.
3. Your unconventional approach is okay for your business!
4. Optimize your website visibility and enhance its profitability with SEO.
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
So… you decide to launch an online business. Yay! 🎉
And you start hearing everyone and their nephew talking about how important it is to show up on this social platform and that one.
Create videos, write blogs, record audio! Maybe you decide to start a YouTube channel or *cough* a podcast.
Now what? What recording equipment do you need?
Well, friend—we got you! We asked our videographer friend, Alex Minor to dish the deets.
Check out these Camera, Microphone, & Lighting recommendations from a pro.
What videography equipment are you adding to your wishlist? Tell us!
You might also like to listen to:
Where SEO & Video Strategy Intersect w/ Alex Minor
Choosing Your Digital Marketing Channels w/ Latesha Lynch
Audio SEO w/ Kim Tradewell
Connect w/ Alex Minor:
Website
LinkedIn
Instagram
Facebook
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Join us as we discuss the impact and importance of SEO for entrepreneurs, especially for growing podcast visibility and building businesses without over reliance on social media.
Our guest today: Robyn Graham: a business growth strategist and coach who prioritizes building business foundations before emphasizing social media, giving importance to brand marketing strategies, systems, tools, processes, and especially SEO.
1. How to use SEO strategies for boosting online visibility and growth of podcasts and businesses?
2. There's not one path to entrepreneurship.
3. What (and why) to focus on SEO when optimizing your website:
4. How personal faith and personal branding intersect:
Connect with Robyn!
Website
Free Resources
Podcast
LinkedIn
Pinterest
Other episodes to check out!
Leah’s (SEO for podcasts)
Kathleen’s (dealing w/ anxiety)
TaVona’s (burnout & mindset)
Erin P’s (website accessibility)
Celi’s (mindset)
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Let’s say you’d like to bring on help, buuut you also want to figure out WHO you need to bring on and WHAT you need them to do. Feels like a pretty daunting task, eh?
Especially when you have to make sense of all these titles:
Our recent guest and friend, Erika Macauley, is here and sharing a very special somethin’ somethin’ with us.
Grab her Hiring Task & Responsibility Worksheet. (And yes, you know we’ve both already downloaded it!)
Push PLAY to hear more about how to put her worksheet to use in your business with your first or next hire!
You might also like to listen to:
Mistakes to Avoid When Hiring on Social Media w/ Erika Macauley
How to Outsource SEO Tasks to a VA w/ Emily Reagan
Get More Traffic to Your Site w/ Emily Reagan
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
From the publisher's feed
Ready to turn your Etsy shop into a powerhouse brand on Shopify?
The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a…
I don't believe in one-size-fits-all roadmaps.
Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.
Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights.
Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.

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