On this episode of the Simple and Smart SEO Show Podcast, we welcome our special guest, Kerrie Fitzgerald.

Kerrie is a Shopify expert and has an extensive background in e-commerce and organic marketing. She shares her insights on the importance of branding and storytelling in business, drawing from her past interactions and collaborations.

We delve into the specifics of working with e-commerce product-based businesses, discussing how to influence hosts to join Shopify and how to humanize businesses through compelling brand stories.

Kerrie also gives us an overview of customer retention strategies, including the development of courses and membership programs. We get a sneak peek into her upcoming book on 'Customer Obsession', which promises to be an enlightening read for anyone looking to build brand loyalty and create engaged 'super fans'.

Tune in to this episode to learn more about mastering the art of e-commerce and organic marketing. Whether you're a seasoned business owner or just starting out, there's sure to be something for you in this conversation!

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