Simple and Smart SEO: GEO for Shopify and Etsy sellers

Simple and Smart SEO: GEO for Shopify and Etsy sellers

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Simple and Smart SEO: GEO for Shopify and Etsy sellers episodes

  • Strategic Stories, Brand Messaging, and SEO w/Emma Boshart

    Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar.

    Connect w/ Emma:
    Website
    Instagram
    The Brand Story Audit

    1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals.

    • There is value in having fresh, updated content, (shows care for the audience and raises engagement rates).
    •  Emma  explained that messages and stories serve different purposes; messages establish a brand's value proposition and mission while stories illustrate these in a relatable context.
    • Emma Boshart pointed out that while core brand messaging should be consistent, stories used for launches or selling services should change with the audience's needs, making them more timely.

    2. Emma discusses the three-step process to write a strategic story:

    • choosing the topic, 
    • identifying the audience's pain point, want or need, hesitation, benefit, false belief, or solution, and then 
    • crafting a story linked to a business objective.

    3. Multiple stories can be created, each serving a different business purpose.

    • Strategic stories should be fresh and reflective of changing consumers.
    • For launches, it's advisable to have about three major strategic stories, addressing major objections, hesitations, and pain points.  


    Connect w/ B: YouTube, Website, LinkedIn, Instagram


    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    58 min
  • SEO SHORTS: WHY & HOW TO AVOID KEYWORD STUFFING

    Did you know there IS such a thing as using your keyword or key phrase too much?

    Yep. The rumors are true.

    Here’s what you can do to stick to good keyword density practices:

    • Make the most of synonymous or similar keywords
    • Aim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copy
    • Crystal likes using Surfer SEO & their keyword clusters
    • Be mindful of search intent

    You might also like:

    SEO Dictionary Episode 1

    White Hat vs Black Hat SEO w/ Stephanie Long Pt 1

    White Hat vs Black Hat SEO w/ Stephanie Long Pt 2

    Google’s Helpful Content Update


    PS:
    This is Brittany’s Case Study Training Crystal mentioned in the show!
    Doors periodically open for enrollment 🎉


    Brittany also has this private pop up podcast allll about case studies available through October 1st—and only via this link. 😉

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    9 min
  • SEO, Visibility and Public Speaking Tips w/Will Baggett

    In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility.

    Website
    Instagram
    @onebaggtalk on all social media

    1. Will Baggett introduced himself and spoke about his professional journey,

    • Will has worked as a public speaker for over seven years.
    • He has published two books. 
    • Will has partnered with Coach DKR for 'Monetize Your Message.' 
    • Monetize Your Message Conference, scheduled for September 28th - 30th (2023) in Dallas, Texas.

    2. It's important to understand SEO in the context of findability and visibility.

    • Public speaking makes you more "findable" and "visible."
    • Will focuses on making brands visible, clear, and easily contactable.
    • SEO should be as easy and accessible as purchasing something on Amazon.

    3. Will gives techniques to overcome nervousness and an "introvert's nature."

    • Will debunked the idea that public speaking is not for the shy or introverted. 
    • Preparing thoroughly, and understand some nervousness is normal.
    •  Focus on a clear message you can deliver.
    •  Empathize with listeners and stay humble and open to opportunities.

    4. How feedback mechanisms and social proof work in the public speaking universe.

    • Will stressed the importance of giving gifts as part of brand awareness.
    • Your success as a speaker is directly impacted by your "referability."
    • Audience engagement plays a significant role for social proof and feedback.
    • Capture emails for follow up.
    • Start with small gigs to gain repetitions and experience, even for free!


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    56 min
  • SEO SHORTS: HOW TO WRITE HEADLINES LIKE A PRO

    What to do when that blinking cursor of death is staring at you?

    Mocking you because you have nothing clever to write for a headline…

    Let alone worry about weaving keywords into said headlines.

    Listen to this!

    No, really—listen to this episode.

    You’re going to learn exactly how to write headlines like the pros. 🤓

    Including:

    • What’s the deal with the different headlines—H1, H2, H3
    • What should a headline do for your reader
    • How to include keywords in your headlines
    • How to smartly weave social proof into headlines
    • The best numbers to include in blog or article headlines
    • Two simple prompts from Brittany to help you start ideating


    PS:

    Curious about the private podcast training we mentioned inside Brittany’s case study training program? ←click to check it out!

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    10 min
  • Small Business SEO: What You Need To Know w/Matt Diamante

    Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.

    We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively. 

    Connect with Matt:
    Understanding SEO (free course)
    Website
    Instagram
    TikTok

    1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:

    • Knowing what goes into SEO like keyword placements, 
    • Content strategies, and technical aspects of SEO.
    • For any business to thrive, they should be able to handle their own SEO. 
    • Or at least have a basic grasp of its functioning. 

    2. Matt gave an analogy of a website being a physical store:

    • SEO is like building roads to that store making it easier for customers to find and access it.
    • There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.

    3. Matt mentioned the benefits  of using platforms like Shopify for e-commerce:

    • Shopify can handle large traffic.
    • Shopify takes care of SEO aspects like SSL certificates.
    • Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).

    4. Tips beyond basic SEO:

    • Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure search engines find them.
    • A crucial piece of advice from Matt was to get user feedback on the site's user experience to identify site issues and improve it accordingly.
    • SEO Services need a balanced approach that involves both personality and technical SEO optimization. 
    • Matt emphasized the importance of infusing personality into posts similar to E A T policy (Expertise, Authoritativeness, Trustworthiness) of Google.
    • Matt and Crystal are generally not in favor of relying on conversion rates as a success metric, preferring to look at the overall growth in terms of traffic and revenue. 
    • The worth of your work should not be measured by the number of clients alone.
    •  Consider the positive changes that their work brings about in their client’s life.


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    53 min
  • SEO SHORTS: GATHER AND USE GOOD TESTIMONIALS AND SOCIAL PROOF

    We hear it all the time… Get some social proof!

    And with more than 80% of buyers trusting reviews & testimonials equal to that of a recommendation from a friend ⬇️

    …social proof → sells! Social proof can include:

    • Testimonials
    • Case studies
    • Screenshots
    • Interviews
    • And more!

    Today we’re chatting about getting GOOD testimonials from your clients & customers.

    ✨ hint: the magic lies in specificity ✨

    And then… how you should use testimonials in your marketing.

    Grab the Testimonial Template if you want to collect testimonials TO-DAY! ✨

    Do you feel like this episode helped you create a game plan to get better testimonials? Tell us! Follow, rate, & write a review for the podcast on your favorite player (Apple, Spotify, etc.) 


    PS:
    Already have lots of social proof, but want to put it to good use in a case study? ⬇️

    Brittany writes case studies (rooted in SEO & story)!

    Want to DIY a case study? ⬇️

    Join Brittany’s 4-day email course all about “Who & How to Interview for a Case Study”

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    12 min
  • Audio SEO: Boost Your Business Visibility w/Kim Tradewell

    What's the significance of using audio tools such as private audio feeds, Loom, and Voxer for better client interactions?

    Today we are talking to fellow podcaster Kim Tradewell to discuss all of that and more.

    Website
    Services
    Instagram
    LinkedIn
    Online Creator Podcast

    1. Audio feeds enhance the client experience.

    • You can use private audio feeds as an innovative way to engage with clients who desire high level, high touch interaction.
    •  B uses Loom and Voxer for onboarding and client communication
    • Use audio in proposals, off-boarding, and course delivery.

    2. Audio feeds can potentially replace a traditional funnel.

    • It involves sending an RSS link to a private audio feed.
    • Use a hosting platform that allows for a private feed. 
    • Kim's favorite is Hello Audio.

    3. Audio feeds can create connections with audiences.

    • Use audio not specific to your business. Incorporate CTAs for YOUR business. 
    • Consider creating a private feed for paying members to share real-life experiences and behind-the-scenes.
    • Use audio in email lists and blogging to entertain.

    4. Audio helps you keep up with rapidly changing platforms.

    • Business owners must adapt to a multitasking environment. 
    • Using audio interfaces helps cater to needs of busy people.
    • Marketing through audio is another organic way to reach clients.
    • Record all episodes with video as part of a repurposing strategy.


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    41 min
  • SEO SHORTS: HOW TO FIX COMMON SEO AUDIT ISSUES

    You’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site.
    But what are those pesky errors that show up on the SEO audit reports all about?
    What do they mean? And can you even fix them?

    Today we’re covering 8 common SEO issues & how to fix them including:

    • Broken links 
    • Meta description errors
    • Low word count
    • SEO non-friendly
    • Response code 4xx
    • Title tag errors

    Most of the fixes we walk you through are simple & require you to do things like:

    • Only allow for one H1 headline on each page
    • Create a 404 error page (like Brittany’s 404 page or Crystal’s 404 page)
    • Create a 301 redirect (how to create a 301 redirect on Squarespace)
    • How to add more copy to any web page
    • When to update URL slugs
    • How to prevent duplicate title tags (SEO titles) and meta descriptions
    • Ideal character count for title tags, meta descriptions, and more!

    Ready to fix some of your site’s technical issues? ⤵️

    Book an SEO Technical Audit

    » with Crystal

    » with Brittany


    **Note: 

    The Galas conversation thread is no longer active. But ⤵️

    Have you had an SEO win since listening to SEO Shorts? Tell us!

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    15 min
  • Website Design and SEO: Best Practices w/Samantha Mabe

    Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.

    Connect with  Samantha:
    Website
    Instagram 

    We discussed the importance of combining website strategy and SEO.

    1. Critical steps of optimizing your website:

    • Messaging comes first. 
    • Copywriting next.
    • Invest in high quality brand photos BEFORE website design.
    • Implement basic SEO setups to ensure visibility.

    2. Basic SEO may or may not be included in web designing services. 

    • Much of the SEO comes from the website content. 
    • Often this is submitted by the clients themselves or written by a copywriter.
    • The main goal of websites Samantha creates: present a professional online space.

    3. Professional, personalized brand photos can enhance the quality of a website. 

    • Use brand photos when possible over generic stock photos.
    • Proper optimization of images can assist in quick loading of webpages.

    4. Best practices to improve a website's functionality and visibility: 

    • Set clear site goals (Set a fundamental goal for the site). 
    •  Integrating main goal into every page's design.
    • Track conversions toward goal(s). 
    • Utilize SEO and keywords. 
    • Create an accommodating user experience. 
    • Incorporate a blog for content creation. 
    • "Choose Your Own Adventure" section on home page.
    • Keep buttons and menus simple.

    5. Common business goals for a website:

    • Building an email list.
    • Getting people on sales/consultation calls.
    • Three pillar blog posts.
    • Make sure site map is submitted to Google Search Console.


    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at aise

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    PodMatch
    PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    50 min
  • SEO SHORTS: HOW TO USE HASHTAGS (PROPERLY) ON LINKEDIN

    Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform?

    We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack.

    We couldn’t resist asking her a burning Q of ours: How do you even use hashtags on LinkedIn?

    News flash ‼️ it’s completely different from how you’re used to using them on Instagram.

    Salina shared:

    • If you should use a branded hashtag
    • If it’s wise to use the same hashtags on every post
    • And a couple more critical tips!

    In the podcast we reference a video walkthrough companion for this episode.← That’s it!

    If you like what you heard/learned, make sure you go connect w/ Salina on LinkedIn, her site, and on Instagram!

    And grab the Rock Your LinkedIn Profile Checklist ASAP!

    Be friends with us (Brittany & Crystal) on Linkedin too!


    Help us spread the word about SEO Shorts? Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)

    Connect w/ B: YouTube, Website, LinkedIn, Instagram

    Text me your questions or comments!

    Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

     Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

    Here's a quick question: Are people actually finding your products on Google?

    If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

    I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

    No tech headaches, no fluff. Join us at

    Support the show

    Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →


    Book a Strategy Call With Crystal!

    Want to follow up on what you've heard? Search the podcast!


    AFFILIATE LINKS:

    SEO TOOLS :


    Keywords Everywhere: My favorite keyword research tool!

    Get SurferSEO! The ultimate content creation tool!


    E-COMMERCE TOOLS:


    Start your Shopify Store! (use my link)

    Klaviyo: The leader in Ecommerce Email

    Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!


    SOCIAL MEDIA TOOLS:

    Metricool (Awesome and easy to use social media scheduler!)


    Note:
    If you mak...

    15 min

About Simple and Smart SEO: GEO for Shopify and Etsy sellers

From the publisher's feed

Ready to turn your Etsy shop into a powerhouse brand on Shopify? 


The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a…

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