In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility.

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1. Will Baggett introduced himself and spoke about his professional journey,

• Will has worked as a public speaker for over seven years.
• He has published two books. 
• Will has partnered with Coach DKR for 'Monetize Your Message.' 
• Monetize Your Message Conference, scheduled for September 28th - 30th (2023) in Dallas, Texas.

2. It's important to understand SEO in the context of findability and visibility.

• Public speaking makes you more "findable" and "visible."
• Will focuses on making brands visible, clear, and easily contactable.
• SEO should be as easy and accessible as purchasing something on Amazon.

3. Will gives techniques to overcome nervousness and an "introvert's nature."

• Will debunked the idea that public speaking is not for the shy or introverted. 
• Preparing thoroughly, and understand some nervousness is normal.
•  Focus on a clear message you can deliver.
•  Empathize with listeners and stay humble and open to opportunities.

4. How feedback mechanisms and social proof work in the public speaking universe.

• Will stressed the importance of giving gifts as part of brand awareness.
• Your success as a speaker is directly impacted by your "referability."
• Audience engagement plays a significant role for social proof and feedback.
• Capture emails for follow up.
• Start with small gigs to gain repetitions and experience, even for free!

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