Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.

Connect with  Samantha:
Website
Instagram 

We discussed the importance of combining website strategy and SEO.

1. Critical steps of optimizing your website:

• Messaging comes first. 
• Copywriting next.
• Invest in high quality brand photos BEFORE website design.
• Implement basic SEO setups to ensure visibility.

2. Basic SEO may or may not be included in web designing services. 

• Much of the SEO comes from the website content. 
• Often this is submitted by the clients themselves or written by a copywriter.
• The main goal of websites Samantha creates: present a professional online space.

3. Professional, personalized brand photos can enhance the quality of a website. 

• Use brand photos when possible over generic stock photos.
• Proper optimization of images can assist in quick loading of webpages.

4. Best practices to improve a website's functionality and visibility: 

• Set clear site goals (Set a fundamental goal for the site). 
•  Integrating main goal into every page's design.
• Track conversions toward goal(s). 
• Utilize SEO and keywords. 
• Create an accommodating user experience. 
• Incorporate a blog for content creation. 
• "Choose Your Own Adventure" section on home page.
• Keep buttons and menus simple.

5. Common business goals for a website:

• Building an email list.
• Getting people on sales/consultation calls.
• Three pillar blog posts.
• Make sure site map is submitted to Google Search Console.

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