Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results.

Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy.

1. Natasha explains her focus on organic marketing:

•  There's value of creating sustainable content rather than relying on trends.
• People can search for specific topics or keywords and find video content that aligns with those searches 
• We explored SEO strategies across various platforms such as Instagram, TikTok, YouTube, and websites.

2. You can foster connection and engagement through video content.

• The right mindset and confidence is necessary for overcoming the intimidation of video creation.
• Think creatively about how existing content can be repurposed for video.
• Leverage YouTube's podcast function to organize and promote podcast content.
• Video helps to position yourself as an expert.

3. The main goal of content is conversion BUT their are other goals as well:

• Attract partnerships or brand collaborations.
• Video supports an SEO strategy by making content discoverable on various platforms and websites.
•  Build a community through digital marketing channels.
• Establish yourself as an authority and help people who are looking for resources.

4. How to stand out with your content in the world of AI and SGE:

• Build your own communities to stand out.
• Real, unique experiences can be more valuable for viewers than simply information.
• Allow potential customers to connect with your brand, thoughts, approach, and interests outside of your business.
• Empathy is a crucial ethical consideration when creating content for sales.

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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