Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy.

B shared her two-year process of refining her website.

• This involved understanding her ideal client, their budget, and prevalent problems. 
• To find more information, she performed voice of customer (VOC) interviews.

B noted her increased visibility indicating her SEO expertise.

• B updated her website messaging. 
• She overhauled her offer suite, 
• Performed keyword research, and 
• Created new SEO strategies for specific pages.

B has a step by step process for creating SEO strategies.

• B outlines each page before writing the first draft. 
• Consider the overall flow and story for each page. 
• B weaves SEO, storytelling, and social proof into her work.

Like this episode? Sign up for Marisa's messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

B and Crystal shared ways of using social proof on your website:

• Testimonials and statistics,  organized for easy reference during writing tasks.
• B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics 
• Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).
• Crystal also emphasized using customer quotes to enhance customer experience.
• Brittany shared that 92% of consumers read reviews and testimonials before buying a product.

SEO services provided by B and Crystal

• B updated Crystal about her new services: which all fall under the big umbrella of SEO.
• Crystal believes that an SEO technical audit should be the first step before implementing any further SEO strategies to ensure a strong foundation.
• Crystal introduced the concept of 'sprints,' which are condensed work times aimed at accomplishing significant tasks that have a major impact on the business.
• Brittany's SEO basics checklist guides businesses through on-page SEO strategies.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

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