Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy.

B shared her two-year process of refining her website.

• This involved understanding her ideal client, their budget, and prevalent problems. 
• To find more information, she performed voice of customer (VOC) interviews.

B noted her increased visibility indicating her SEO expertise.

• B updated her website messaging. 
• She overhauled her offer suite, 
• Performed keyword research, and 
• Created new SEO strategies for specific pages.

B has a step by step process for creating SEO strategies.

• B outlines each page before writing the first draft. 
• Consider the overall flow and story for each page. 
• B weaves SEO, storytelling, and social proof into her work.

Like this episode? Sign up for Marisa's messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

B and Crystal shared ways of using social proof on your website:

• Testimonials and statistics,  organized for easy reference during writing tasks.
• B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics 
• Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).
• Crystal also emphasized using customer quotes to enhance customer experience.
• Brittany shared that 92% of consumers read reviews and testimonials before buying a product.

SEO services provided by B and Crystal

• B updated Crystal about her new

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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