Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.

Connect with Crystal Carter:

SERPs Up Podcast
Twitter
Website

Our takeaways from Crystal:

1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".

• Clarity is key when it comes to SEO, and communicating with bots.
• Make sure your website does what it "says on the tin" – keep descriptions concise & clear!

2. With Wix, everyone has a baseline of "SEO starting points":

• such as dynamic site maps & 
• structured data. 
• Customization is also available for more advanced users.

3. Fun SEO terms to understand:

•  Site maps are important tools that help web crawlers understand a website better.
•  Internal links can be used to help pages become indexed and increase visibility.

4. Double check your tagging.

• Be aware of near duplicates in tagging; avoid tags with similar meanings.
• Clean up tags to save Google’s ‘crawl budget’ for more meaningful content. 

5. Use schema.org to search and study existing schema.

• Humans and bots alike will be able to see and understand the story being told through blogs, images, and technical SEO.
• Consistent meta tags, links and data on a website help search engines identify the website's identity and authority on the subject.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

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