Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.

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Microcopy Micro Course

1.  Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes.

• Empathizing with users, defining problems, ideating solutions, prototyping and testing results.
• Combining data into a user journey is possible with resources such as the 60 Minute Story Map and Content Home.

2.  Susan emphasizes the importance of microcopy in user experience design, and the need for businesses to provide clear and relevant information.

• E-commerce store owners need to consider their customers’ needs and provide reassurance when appropriate.
• Businesses can often have too many features on their websites, and that it is important to narrow down the focus to address root problems.

3.  Susan Reoch described UX as how something works rather than just how it looks, focusing on big wins first to create immediate results.

• The steps of Design Thinking: Empathize with Client, Define The Problem, Ideate, Prototype, Test.
• Your website copy should include the skillsets of conversion copywriting, SEO and User Experience (UX) Design.

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