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What's in our 18th episode?

Today we're talking hiring a "Unicorn" SEO assistant (not your average VA!)

Our Part 1 Takeaways: 

Business owners should give Virtual Assistants tasks that are measurable. 

• Tasks that VAs can help with include scheduling social media posts, drafting emails, and creating content.
• SEO-specific tasks include updating Google Search Console and writing SEO Meta Descriptions and Titles.
• Communication is key when working with a VA, and business owners should be clear about their expectations.
• Business owners should track their time to see where they can delegate tasks to a VA.

SEO is the starting place for all of your content.

• The BFF of SEO is time. Optimize your site and give it time to work for you.
• Google webmaster tools lets you build your own tracking links with a specific nomenclature*.
• Shopify doesn't currently have a place to put in a GA-4 code but you can research how to do it yourself.

*word of the year: nomenclature.  Nomenclature means the choosing of names for things aka naming conventions or "what you call stuff."

Check out the next episode for Part 2 with Emily Reagan!

EMILY REAGAN INFO
emilyreaganpr.com
Instagram
Need to offload some tasks? Visit: hireaunicorn.com
Want to become a rad marketing unicorn (AKA: super talented VA)? Get on the waitlist!
Emily's resource for VA tasks
Discussed in the interview: Webmaster tools is now Google Search Central
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