June 07, 2021

Simple Ways to Increase Your Mobile Game Retention & Revenue

1 hour

Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.

Topics Covered:

02:30 - Simple ways to increase retention

04:00 - How a dynamic background increased retention by 40%

12:15 - Remote config feature or launch hardcoded to a small user base

13:20 - A/B testing using Google

15:30 - Charades - Heads up app audit

22:34 - What comes first the narrative or the core gameplay loop

27:16 - Math Games - Adapted Mind app audit

39:28 - Retention is the holy grail

45:05 - Perfect Pitch Toddler Games app audit

54:40 - Thoughts on banner ads as a revenue generating ad unit

You can watch this video: https://youtu.be/6iyRj6TDDsI

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube

Instagram: @stevepyoung

Twitter: @stevepyoung

Facebook: App Masters

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By Steve Young

4.7

138138 ratings

June 07, 2021

Simple Ways to Increase Your Mobile Game Retention & Revenue

1 hour

Topics Covered:

02:30 - Simple ways to increase retention

04:00 - How a dynamic background increased retention by 40%

12:15 - Remote config feature or launch hardcoded to a small user base

13:20 - A/B testing using Google

15:30 - Charades - Heads up app audit

22:34 - What comes first the narrative or the core gameplay loop

27:16 - Math Games - Adapted Mind app audit

39:28 - Retention is the holy grail

45:05 - Perfect Pitch Toddler Games app audit

54:40 - Thoughts on banner ads as a revenue generating ad unit

You can watch this video: https://youtu.be/6iyRj6TDDsI

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube

Instagram: @stevepyoung

Twitter: @stevepyoung

Facebook: App Masters

***************

...more