We're all marketers at heart — at least, we hope to be when it comes to trying to communicate a clear message. In this episode of Transform Your Workplace, Brandon Laws sits down with Ben Guttmann, marketing expert and author, to discuss the why and the how of effective communication. Tune in to learn how to reduce friction, strike out the fluff, and clarify your message from the author of Simply Put: Why Clear Messages Win.

TAKEAWAYS

• Simplicity in messaging is not just about minimalism but minimizing friction for easy understanding.

• Easy-to-understand messages create positive associations, fostering trust, likability, and higher engagement.

• Message senders and receivers face internal and external battles against simplicity.

• Good communicators eliminate "friction" to prevent receivers from getting distracted from the message.

• Complicated messaging is selfish, cowardly, and dangerous.

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