Welcome to Threads of Wisdom, my mini-episode series within Simply Hooked: A Crochet Podcast. In this episode, I reflect on a powerful quote from Earl Nightingale: “You become what you think about.”

Inspired by his timeless message in The Strangest Secret, I explore how our thoughts shape our actions, success, and overall quality of life. Just like in crochet—where every stitch builds something beautiful—our thoughts create the fabric of our lives and businesses.

Inside this uplifting mini-episode, you’ll discover:

● How your daily thoughts influence your crochet business, creativity, and personal growth

● Practical ways to shift your mindset toward positivity, confidence, and success

● Why setting clear goals and focusing on what you want can transform your handmade business and life

This mini-episode is a reminder that your mindset is just as important as your crochet skill set. By choosing empowering thoughts, you can craft a creative life—and crochet business—filled with freedom, joy, and purpose.

For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling!

🔆⁠⁠⁠Join Our Skool Community⁠

🔆⁠⁠⁠Join The Next Crochet Kit Club⁠⁠⁠

🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠

🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠

🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠

🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠

🧶⁠⁠Grab The FREE Donkey Pattern⁠⁠⁠

It’s the final episode of my 8-part Scaling Your Crochet Business mini-series—and today we’re tackling the most important piece of all: mindset for crochet and handmade business success.

You can master every strategy—SEO, product photography, email funnels, pattern design—but if your mindset isn’t aligned, your crochet business will always hit a ceiling. In this episode of Simply Hooked: A Crochet Podcast, I share the mindset shifts that fueled my biggest growth as a crochet designer and creative entrepreneur.

Inside this episode, you’ll learn:
● Why your crochet or handmade business can only grow as much as your mindset does

● How to shift from hustle to alignment, and from fear to faith

● The mindset blocks that keep crochet business owners stuck (and how to reframe them)

● Encouragement and wisdom from Les Brown, Jim Rohn, Bob Proctor, and Jay Shetty

● Practical tips to build confidence and believe bigger in your crochet business journey

If you’ve ever asked, “Can I really grow a crochet business from my passion?”—this episode is for you. Because the truth is, crochet business success is 90% mindset.

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Welcome back to Simply Hooked: A Crochet Podcast! In Part 7 of the Scaling Your Crochet Business Mini-Series, I’m pulling back the curtain on the exact tools and systems I use to run my crochet business—all while juggling a full-time job, a toddler, and a busy household.

From Canva and Trello to Shopify, Mailchimp, and even ChatGPT, I’ll walk you through the best platforms for crochet and handmade business owners. These systems help me stay organized, batch content, and grow my crochet business without burning out.

Inside this episode, you’ll learn:
● The best tools for crochet and handmade business management

● How I batch content, repurpose posts, and record episodes on the go

● Time-saving hacks for managing crochet product shipping, digital products, and inventory

● How to streamline your crochet business workflow using simple systems

● Why the right tools can help you create consistency, save time, and focus on what you love—crochet!

Whether you’re just starting a crochet business or ready to scale, this episode is packed with crochet business tips to help you work smarter, simplify your process, and grow with confidence.

For a deeper dive into each of these lessons, check out my new book, ⁠⁠Hooked on Growth⁠⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

In Part 6 of the Scaling Your Crochet Business Mini-Series, we’re diving into one of the most powerful tools you can add to your crochet or handmade business: your email list.

Social media is fun and flashy, but it’s not always reliable—algorithms change, accounts get hacked, and posts get buried. Your email list? That’s yours. In this episode of Simply Hooked: A Crochet Podcast, I’ll show you why email marketing for crochet businesses is one of the smartest strategies you can use to build a sustainable, profitable creative business.

In this episode, you’ll learn:
● Why your email list is your most valuable crochet business asset

● How to create a strong lead magnet for crochet or handmade businesses

● The role of simple, trust-building email funnels for crochet pattern sales

● Strategies to nurture your email subscribers and turn them into loyal fans

● How email marketing builds connection, consistency, and long-term crochet sales

If you’re ready to stop relying only on social media and start building a crochet business with long-term growth and direct customer connections, this episode is your roadmap.

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

In Part 5 of the Scaling Your Crochet Business Mini-Series, we’re tackling one of the most underestimated (yet powerful) parts of growing a crochet business: product photography, graphics, and branding.

When you’re selling crochet or handmade products online, your images are everything. Before a customer clicks “buy,” they’re judging your product with their eyes—and your crochet product photography and branding can make or break the sale. In this episode of Simply Hooked: A Crochet Podcast, I share the exact tools, setups, and branding strategies I use to make my crochet products stand out and build trust with buyers.

Inside this episode, you’ll learn:
● My go-to setup for crochet product photography (and why I ditched the lightbox for natural light)

● How to get started affordably with DSLR photography for handmade products

● Branding tips for crochet businesses to look polished and professional on every platform

● Why Canva is a game-changer for crochet business graphics and visuals

● My #1 pro tip that instantly boosted crochet pattern and product sales

Whether you’re just starting your crochet business or looking to level up your handmade product photos and branding, this episode is packed with actionable tips to help your products shine and your brand stand out online.

RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Welcome back to Simply Hooked: A Crochet Podcast! In Part 4 of the Scaling Your Crochet Business Mini-Series, we’re diving into one of the most powerful (and often overlooked) strategies for growing a crochet business: organic traffic.

Imagine waking up to sales every day—not because you paid for ads, but because customers found your crochet patterns, products, or tutorials through Pinterest, Google, or YouTube. That’s the power of organic traffic, and it’s the key to creating a sustainable handmade business.

In this episode, you’ll learn:
🧶 Why Pinterest is the #1 traffic tool for crochet designers and how to use it effectively

🧶 How blogging helps crochet businesses rank on Google and attract steady traffic

🧶 The trust-building power of YouTube crochet tutorials for visibility and sales

🧶 How to leverage Facebook Groups for crochet business growth without breaking rules

🧶 My go-to method for repurposing crochet content across platforms to maximize reach

Organic traffic takes time, but once it’s working, it becomes a consistent stream of crochet customers—without spending a dime on ads. If you’re ready to learn how to get traffic to your crochet shop and grow long-term, this episode is for you.

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Welcome back to Part 3 of the Scaling Your Crochet Business Mini-Series on Simply Hooked: A Crochet Podcast! So far, we’ve covered multiple revenue streams and SEO for crochet businesses—and today we’re diving into one of the biggest game-changers for selling crochet online: Products With Purpose.

Here’s the truth: customers don’t just buy crochet patterns or plushies—they buy what those things mean to them. Once I understood this, my entire crochet business marketing strategy shifted. When you position your products with purpose, you stop selling “cute things” and start creating emotional connections, meaningful gifts, and real solutions your crochet customers are searching for.

In this episode, you’ll learn:
✨ The mindset shift that boosted my crochet sales and transformed my business
✨ How to speak directly to your customer’s needs and emotions
✨ Lessons from Ashley at A Crafty Concept, Donald Miller’s StoryBrand, and Seth Godin’s empathy-driven marketing approach
✨ Actionable tips to rewrite crochet product descriptions that sell and drive more conversions

🔥 Challenge of the Week: Pick one of your product listings and rewrite it using this framework. Instead of just describing the item, tell a story about how it fits into your customer’s life and solves a problem.

If you’re ready to sell more crochet products online and connect deeply with your audience, this episode will give you the blueprint.

💡Ashley's Crochet Boss Academy

💡 Donald Miller's Podcast

💡 Seth Godin With Cathy Heller Podcast Episode

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

SIMPLY HOOKED RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Welcome back to Simply Hooked: A Crochet Podcast! In Part 2 of the Scaling Your Crochet Business Mini-Series, we’re diving into one of the most powerful tools for handmade and crochet business growth: SEO (Search Engine Optimization).

If you’ve ever uploaded a crochet product to Etsy, your website, or Pinterest and wondered, “Why isn’t anyone finding this?”—this episode is for you. For years, I ignored SEO, thinking, “Make cute things and people will come.” Spoiler: they didn’t. Once I got serious about growing my crochet business, I dove into SEO—researching keywords, testing strategies, and revamping my listings—and the results were incredible.

Inside this episode, you’ll learn:
✨ How SEO works for crochet businesses (and why it’s a game-changer)

✨ The biggest SEO mistakes crochet sellers make (like unsearchable product titles)

✨ Simple strategies for Etsy SEO, Amazon Handmade SEO, and website SEO

✨ The exact SEO tools I use to optimize crochet product listings for traffic and sales

✨ How I grew my Etsy crochet shop traffic from 1,800 visitors to 26,000+ by focusing on SEO

🚀 Challenge of the Week: Pick one of your crochet products and optimize it with SEO strategies from this episode. Let’s make sure your handmade items get found and loved by the right customers.

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Welcome to Part 1 of the Scaling Your Crochet Business Mini-Series on Simply Hooked: A Crochet Podcast! I’m Marcy—a crochet designer, mom, and creative entrepreneur—and in this 8-part series, I’m sharing the biggest lessons I’ve learned while scaling my crochet business to multiple income streams.

In this first episode, we’re diving into a game-changing strategy: diversifying your crochet business revenue. When I first started, I thought selling crochet on Etsy was enough. But I quickly discovered that relying on one platform is risky—and that creating multiple streams of crochet income is the key to long-term growth and stability.

Inside this episode, you’ll learn:
✅ The 11 revenue streams currently fueling my crochet business

✅ 3 additional crochet income streams I’m preparing to launch soon

✅ Revenue ideas I haven’t pursued yet (but may in the future)

✅ Why diversifying income is essential for crochet and handmade business owners

This episode is packed with crochet business tips and revenue ideas to help you brainstorm new ways to earn income, build stability, and scale your handmade business with confidence.

🚀 Challenge of the Week: Brainstorm 2–3 new revenue streams you could add to your crochet or handmade business.

For a deeper dive into each of these lessons, check out my new book, Hooked on Growth, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠Learn to Crochet

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Just a quick episode announcing the book signing of my first published pattern book, Crochet Snuggle Buddies. If you are local to the Triangle in North Carolina, come grab a copy and say hello! :)